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Summary
This report brings together consumer insight and market data to provide a comprehensive brief of New Zealand's Wine market. This allows for the rapid identification of key growth opportunities across major Wine categories and their packaging.

Key Findings
- New Zealand's Wine market is forecast to register positive growth in both value and volume terms during 2014-2019.

- New-Zealand's Wine market registered a fluctuating growth in US dollar terms due to fluctuating exchange rates during 2009-2014.

- Still Wine has the highest volume share in New Zealand's Wine market in 2014.

- The Sparkling Wine category is forecast to register fastest growth in value terms during 2014-2019.

- Hypermarkets and Supermarkets account for the majority sales in New Zealand's Wine market.

Synopsis
New Zealand's Wine market is forecast to register recovery during 2014-2019. Still Wine was the largest category by value in 2014 while Sparkling Wine will register fastest growth during 2014-2019. Hypermarkets and Supermarkets leads in the Wine distribution followed by the On-trade sales.

Reasons To Buy
This overview of the Wine market in New Zealand allows new entrants and established companies to gain rapid and comprehensive insight into market value and volume, category analysis, brand shares, distribution channel data, and packaging.

Table Of Contents

Consumer and Market Insights: Wine Market in New Zealand
Introduction
- Report Scope

Country Context
- Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
- National retail and foodservice figures - Key Takeouts

Market Overview
- Market value and volume for the New Zealand Wine market
- Historical and projected consumption in the New Zealand Wine market
- Degree of trade up/down-trade in the New Zealand Wine market
- Market volume of New Zealand Wine by category
- Historical and project market value of New Zealand Wine by category
- Winners and losers in the New Zealand Wine market
- Average category level pricing in the New Zealand Wine market
- Segment share of the category and change in market share in the New Zealand Wine market

Retail Landscape and Key Distribution Channels
- Leading retailers in the New Zealand food market
- Leading distribution channels in the New Zealand Wine market
- Leading distribution channels by category in the New Zealand Wine market

Packaging
- New Zealand Wine market by type of packaging
- New Zealand Wine market by type of packaging closure/outer
- New Zealand Wine market by type of packaging, forecasted

Brand and Private Label Share
- Penetration of private label, by categories, in the New Zealand Wine market
- Private label performance compare to national brands in the New Zealand Wine market
- Leading brands in the New Zealand Wine market by category

Appendix
- Country context
- Sector overview
- Category data
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- About Canadean

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