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  4. > Mobile Value-add Services Markets, Applications, and Opportunities 5th Edition

Mobile Value-added Service (VAS) applications represent a key aspect to the ongoing success of mobile network operators and everyone in the mobile communications value chain. With core services, such as bear voice and data communications becoming commodity offerings, wireless service providers are dependent on VAS applications to drive additional revenue and improved margins.

This research represents analysis of the MVAS markets, and applications. In addition, the report evaluates market opportunities for mobile VAS, markets, mobile commerce applications. It includes market opportunities and forecasting to 2020 for mobile VAS applications including worldwide mobile games markets and the potential revenues. Our research also identifies key issues and concerns such as security and privacy in mobile VAS and mobile commerce in particular. We evaluate global market dynamics through analysis of specific regions and countries.

This report includes forecasts in the following MVAS areas:
Mobile Network VAS Market Revenue 2015 - 2020
Mobile Augmented Reality App Revenue 2015 - 2020
Mobile Augmented Reality App User 2015 - 2020
Mobile Virtual Reality App Revenue 2015 - 2020
Mobile Virtual Reality App User 2015 - 2020
Public Safety LTE Network & Mobile Broadband Market Revenue 2015 - 2020
Public Safety LTE Network & Mobile Broadband User 2015 - 2020
Operator Carrier Exchange (OCX) Market Revenue 2015 - 2020
Mobile Cloud Services Revenue 2015 - 2020
Global Mobile Payment Market Value 2015 - 2020
Global Mobile Payment User 2015 - 2020
Global Mobile Advertising and Marketing Revenue 2015 - 2020
Global M2M VAS Management Revenue 2015 - 2020
Global Cellular M2M Network Connection 2015 - 2020
Global Mobile Gaming Revenue 2015 - 2020
Global Mobile Gaming User 2015 - 2020
Global Proximity Based Mobile Social Networking Apps and Mobile Messaging Apps Revenue 2015 - 2020
Global Proximity Based Mobile Social Networking Apps and Mobile Messaging Apps User 2015 - 2020
Global IoT Product and Service Solution Revenue 2015 - 2020
Global IoT Product and Service Solution Installed base 2015 - 2020
Global Mobile Big Data Service and Solution Market Revenue 2015 - 2020
Global SDM Software and Service Solution Revenue 2015 - 2020
Telecom Network API and Application Solution Market Revenue 2015 - 2020
Wearable Connected Mobile VAS Apps Revenue 2015 - 2020
Mobile Healthcare Apps and Service Market Revenue 2015 - 2020
Mobile Healthcare Apps and Service User 2015 - 2020
Mobile Agriculture VAS Application and Solution User 2015 - 2020
Global Mobile and Social TV Application and Service Revenue 2015 - 2020
Global Mobile and Social TV Viewer and User 2015 - 2020
Global Mobile Music Apps and Service Revenue 2015 - 2020
This report is must-reading for anyone responsible for comprehensive Mobile VAS planning and strategy. All purchases of Mind Commerce reports includes time with an expert analyst who will help you link key findings in the report to the business issues you're addressing. This needs to be used within three months of purchasing the report.

Target Audience:
Mobile device manufacturers
Application stores/aggregators
Cloud management companies
Mobile network operators and their partners
Mobile VAS application development companies
Mobile infrastructure and support service providers

Report Benefits:
Forecasting for key Value-added Service (VAS) applications
Understand the role and importance of VAS applications for the network operator
Understand the impact of LTE on the supply/demand dynamics of data and how this impact the ecosystem
Identify key VAS applications that will develop new revenue streams and improve profitability for network operators
Identify important VAS applications within each major area including gaming, LBS, mobile marketing, commerce, and more
Understand the impact of Over the Top (OTT) applications and how network operators can combat this threat to their business
Identify the business case for key VAS applications that network operators can implement to combat the threat of OTT applications

Table Of Contents

Mobile Value-add Services Markets, Applications, and Opportunities 5th Edition
Table of Contents:

1.0 EXECUTIVE SUMMARY 12
2.0 INTRODUCTION 14
2.1 WHAT IS MOBILE NETWORK VAS? 14
2.2 MARGINALIZATION OF BEARER SERVICES AND GROWING DEPENDENCY ON VAS 14
2.2.1 THE DEGREE OF DEPENDENCY OF VAS TO OTHER SERVICES 15
2.2.2 PREVAILING VARIANCES OF CONTENT PREFERENCES 15
2.3 SUBSCRIPTION VS. ON-DEMAND MOBILE NETWORK VAS 15
2.4 P2P VS. A2P MOBILE NETWORK VAS 16
3.0 MOBILE NETWORK VAS FRAMEWORK BY TYPES 17
3.1 CONTENT 17
3.1.1 CONTENT DELIVERY 18
3.1.2 CHARGING PREMIUM CONTENT 19
3.1.3 ONLINE BILLING SERVICES 20
3.2 COMMERCE 20
3.3 COMMUNICATION 22
3.3.1 CORE SERVICES 22
3.3.2 VALUE-ADDED SERVICES 23
3.4 APPLICATIONS 23
4.0 MOBILE NETWORK VAS GROWTH DRIVER ANALYSIS 24
4.1 NEW VS. UNPROVEN APPLICATIONS 24
4.2 MARKET DRIVER: TARGETED OFFERINGS AND PREMIUM SERVICES 25
4.3 INTERNET PROTOCOL AND WEB-BASED APPLICATIONS 25
4.4 NEXT GENERATION NETWORKS A DRIVER FOR MOBILE NETWORK VAS 26
4.5 GROWTH PROSPECTS FOR MOBILE NETWORK VAS 26
5.0 MOBILE NETWORK VAS MARKET CHALLENGE ANALYSIS 27
5.1 IMPACTS 27
5.1.1 IMPACT ON EXISTING APPLICATIONS AND SERVICES 28
5.1.2 IMPACT ON OPERATIONS 29
5.1.3 IMPACT ON PARTNERS 29
5.2 STRATEGIES 32
5.2.1 NETWORK OPERATOR STRATEGIES AGAINST OTT 32
5.2.2 NETWORK OPERATOR STRATEGIES FOR API'S 33
5.2.3 STRATEGIES FOR THIRD PARTY CONTENT AND COMMERCE 34
6.0 MOBILE NETWORK VAS ECOSYSTEM ANALYSIS 35
6.1 SUPPLY CHAIN 35
6.1.1 ALCATEL LUCENT 35
6.1.2 COMVERSE 35
6.1.3 ERICSSON 36
6.1.4 NOKIA-SIEMENS NETWORKS 36
6.1.5 SYNIVERSE 36
6.1.6 TRANSACTION NETWORK SERVICES 36
6.2 MOBILE NETWORK VAS PARTNERS 36
6.3 MOBILE NETWORK VAS COMPETITORS 36
6.3.1 APPLE 36
6.3.2 FACEBOOK 38
6.3.3 GOOGLE 39
6.4 MAJOR MOBILE NETWORK OPERATORS 41
6.4.1 ATandT 41
6.4.2 SPRINT NEXTEL 41
6.4.3 VERIZON 41
6.5 MOBILE NETWORK OPERATOR STRATEGIES 41
6.6 MOBILE NETWORK OPERATOR API VALUE CHAIN 42
6.7 MOBILE NETWORK PARTNERSHIPS 43
6.7.1 PUT STRATEGIC FOCUS ON SERVICE MASH-UP TREND 44
6.7.2 SOLID NGN SERVICE TRANSFORMATION PLAN IS FIRST 45
7.0 MOBILE NETWORK VAS APPLICATION IN INDUSTRY VERTICAL 2015 - 2020 47
7.1 VAS TRANSFORMATION AND MARKET OPPORTUNITIES 47
7.1.1 GLOBAL MOBILE NETWORK VAS MARKET PROJECTION 2015 - 2020 47
7.2 NATIVE MOBILE APPLICATIONS 48
7.2.1 GLOBAL MOBILE APP MARKET PROJECTION AS NETWORK VAS 2015 - 2020 49
7.3 AUGMENTED REALITY (AR) 49
7.3.1 AR COMMERCE APPLICATION 51
7.3.2 AR APPLICATION AREAS 51
7.3.3 AR DEPLOYMENT STAGES 52
7.3.4 AR 3D APPLICATIONS 53
7.3.5 AR FOR TRACKING USER POSITION 54
7.3.6 QR CODES 55
7.3.7 MOBILE SYSTEMS IN AR 56
7.3.8 COLLABORATIVE APPLICATIONS 59
7.3.9 AUGMENTED REALITY CHALLENGES 60
7.3.10 AR APPLICATIONS 62
7.3.11 AR IN TOURISM 64
7.3.12 AR AND FACE RECOGNITION 65
7.3.13 CASE STUDY: HOW MOBILE CAN BENEFIT FROM AUGMENTED REALITY 65
7.3.14 GLOBAL AR APPLICATION MARKET PROJECTION 2015 - 2020 65
7.4 VIRTUAL REALITY (VR) 67
7.4.1 VIRTUAL REALITY IN INDUSTRY VERTICAL 68
7.4.2 LATEST VR DEVELOPMENTS 68
7.4.3 GLOBAL VR APPS MARKET PROJECTION 2015 - 2020 69
7.5 PUBLIC SAFETY AND MOBILE BROADBAND 70
7.5.1 MARKET PROJECTION 2015 - 2020 70
7.6 OPERATOR CARRIER EXCHANGE (OCX) 72
7.6.1 MARKET PROJECTION 2015 - 2020 73
7.7 MOBILE CLOUD SERVICES AND SOLUTION 73
7.7.1 MARKET PROJECTION 2015 - 2020 74
7.8 MOBILE PAYMENT 78
7.8.1 MOBILE COMMERCE 78
7.8.2 MOBILE MONEY 89
7.8.3 MOBILE BANKING 120
7.8.4 MOBILE CHECKOUT 124
7.8.5 MOBILE SHOPPING 124
7.8.6 STORED VALUE AND THIRD-PARTY PAYS 132
7.8.7 MOBILE EDUCATION 134
7.8.8 GLOBAL PAYMENTS MARKET PROJECTION 2015 - 2020 138
7.9 MOBILE MARKETING AND ADVERTISING 139
7.9.1 PULL VS. PUSH MARKETING 140
7.9.2 PERMISSION-BASED MARKETING 140
7.9.3 BANNER AND LINK ADVERTISING 140
7.9.4 MOBILE COUPONING 141
7.9.5 MOBILE SEARCH 141
7.9.6 LOCAL SEARCH 141
7.9.7 SOCIAL SEARCH 142
7.9.8 DIRECT RESPONSE MOBILE MARKETING 143
7.9.9 MOBILE BARCODES 145
7.9.10 MOBILE ADVERTISING/MARKETING LANDSCAPE 147
7.9.11 MOBILE MESSAGING, MOBILE SEARCH CRITICAL ADVERTISING TOOL 148
7.9.12 LOCALIZED MOBILE ADS DRIVE KEY SALES IN SPECIFIC VERTICALS 151
7.9.13 MOBILE VIDEO AND APPS IS FASTEST GROWING CONTENT SECTOR 151
7.9.14 MOBILE MARKETING VENDORS 152
7.9.15 ADVERTISING NETWORKS 153
7.9.16 MARKET PROJECTION 2015 - 2020 156
7.10 MACHINE TO MACHINE (M2M) 156
7.10.1 M2M VALUE PROPOSITION 157
7.10.2 M2M APPLICATIONS 158
7.10.3 MOBILE NETWORK OPERATOR (MNO) STRATEGIC INITIATIVE ANALYSIS 161
7.10.4 MARKET PROJECTION 2015 - 2020 165
7.11 MOBILE GAMING 166
7.11.1 SOCIAL LOCATION GAMING 166
7.11.2 MARKET PROJECTION 2015 - 2020 167
7.12 MOBILE SOCIAL NETWORKING AND MESSAGING 168
7.12.1 MESSAGING 168
7.12.2 SOCIAL NETWORKING 169
7.12.3 COMMUNICATIONS CONTROL 175
7.12.4 LOCATION-BASED SERVICE APPLICATIONS 177
7.12.5 MARKET PROJECTION 2015 - 2020 190
7.13 THE INTERNET OF THINGS (IOT) 191
7.13.1 CONVERGENCE OF M2M, IOT, SOCIAL, AND BIG DATA = HUGE OPPORTUNITY 192
7.13.2 CONNECTED DEVICE 194
7.13.3 MARKET PROJECTION 2015 - 2020 195
7.14 MOBILE BIG DATA 196
7.14.1 MARKET PROJECTION 2015 - 2020 198
7.15 SUBSCRIBER DATA MANAGEMENT (SDM) 198
7.15.1 MARKET PROJECTION 2015 - 2020 200
7.16 TELECOM API AND MANAGEMENT 200
7.16.1 TELECOM API CATEGORIES 201
7.16.2 SDM AND API'S 202
7.16.3 MARKET PROJECTION 2015 - 2020 204
7.17 CONNECTED WEARABLE 204
7.17.1 RECENT DEVELOPMENTS IN WEARABLE COMPUTING DEVISES MARKET SPACE 204
7.17.2 WEARABLE WIRELESS APPLICATIONS 208
7.17.3 MARKET PROJECTION 2015 - 2020 209
7.18 MOBILE HEALTHCARE 209
7.18.1 MARKET PROJECTION 2015 - 2020 210
7.19 MOBILE AGRICULTURE MARKET PROJECTION 211
7.20 MOBILE AND SOCIAL TV 212
7.20.1 MOBILE AND SOCIAL TV ECOSYSTEM 212
7.20.2 THE OPERATORS ROLE 214
7.20.3 HANDSET MANUFACTURERS ROLE 215
7.20.4 SOFTWARE VENDORS ROLE 219
7.20.5 BUSINESS MODEL IN MOBILE TV 219
7.20.6 SPECTRUM ISSUE 221
7.20.7 INTEGRATED HOME ENTERTAINMENT: INTERNET, TV, GAMING 222
7.20.8 STREAMING VIDEO 223
7.20.9 MARKET PROJECTION 2015 - 2020 226
7.21 MOBILE MUSIC MARKET PROJECTION 2015 - 2020 227
7.22 OTHER VAS APPLICATION OPPORTUNITIES 227
7.22.1 USER GENERATED CONTENT 227
7.22.2 PUSH TO "X" CONTENT, COMMERCE, COMMUNICATIONS, AND APPLICATIONS 228
7.22.3 MOBILE GOVERNMENT 229
7.22.4 VOICE OVER LTE (VOLTE) 243
7.22.5 VIDEO SERVICE 246
7.22.6 RICH COMMUNICATIONS SERVICES (RCS) 253
7.22.7 LTE DIRECT 257
8.0 MOBILE NETWORK VAS BUSINESS CASE AND ROI ASSESSMENT 263
8.1 CHARGING MODEL FOR MOBILE NETWORK VAS 263
8.1.1 SUBSCRIPTION CHARGING 263
8.1.2 PER-USE SERVICES CHARGING 263
8.1.3 ON-DEMAND SERVICE CHARGING 264
8.1.4 MOBILE CLOUD VIDEO CHARGING 264
8.2 ROI CENTRIC BUSINESS MODEL: AGRI VAS CASE 266
8.2.1 THE DIRECT REVENUE MODEL 268
8.2.2 DIRECT REVENUE: BUSINESS-TO-BUSINESS (B2B) 269
8.2.3 SELLING DATA 270
8.2.4 DIRECT REVENUE HYBRID 270
8.2.5 INDIRECT BENEFITS MODEL 271
8.2.6 SUBSIDISED MODEL 271
8.3 UNIFIED COMMUNICATIONS 271
8.3.1 SYNIVERSE CASE: "NEXT" PLATFORM AND APPLICATIONS 271
8.4 RICH COMMUNICATIONS SERVICE (RCS) 272
8.5 TELECOM API'S 273
8.5.1 API MANAGEMENT OPTIONS 273
8.5.2 STRATEGIES 273
8.6 SDM AND BIG DATA CASE 274
8.6.1 BIG DATA AND MOBILE COMMERCE/MARKETING 274
8.6.2 COMMERCIAL SUCCESS WITH BIG DATA ANALYTICS 275
8.6.3 BIG DATA IN NEAR FIELD COMMUNICATION 275
8.7 CLOUD-BASED SERVICES ROI 277
8.8 WEARABLE PROSPECT WITH AR AND VR 279
8.9 MOBILE VIDEO 282
8.10 VIDEO ADVERTISING 283
8.11 LOCATION SERVICES AND BROKERING 284
8.12 SERVICES BLENDING 285
9.0 CONCLUSIONS AND RECOMMENDATIONS 287
9.1 RECOMMENDATION FOR MOBILE NETWORK OPERATORS 288
9.1.1 DEAL WITH REDUCED VALUE OF CORE SERVICES 288
9.1.2 FOCUS ON INDUSTRY VERTICALS 288
9.1.3 FOCUS ON SDM, API'S AND WORKING WITH THIRD PARTIES 291
9.2 RECOMMENDATIONS FOR THIRD-PARTIES WORKING WITH MOBILE NETWORK OPERATORS 293
9.2.1 APPROACHING THE MARKETING DEPARTMENT 294
9.2.2 APPROACHING THE TECHNOLOGICAL DEPARTMENT 294
9.2.3 THE HYBRID OPTION 294
9.2.4 THIRD-PARTY BUSINESS MODELS 294
9.2.5 DEPLOYMENT OPTIONS 295
9.3 RECOMMENDATION WHILE WORKING WITH MANAGED SERVICE PROVIDERS 296
9.3.1 TECHNICAL AND BUSINESS OPERATIONS 297
9.3.2 DRIVERS FOR MANAGED SERVICES 297
9.3.3 AGREEMENTS 298
9.3.4 PRICING MODELS 300
9.4 RECOMMENDED FOCUS ON CLOUD SERVICE FOR ALL STAKEHOLDERS 301
9.4.1 CLOUD OPPORTUNITIES 302
9.4.2 MOBILE SERVICES IN THE CLOUD 302
9.4.3 THE ROLE OF INCUMBENT NETWORK OPERATORS 303

Figures

Figure 1 Pull vs. Push model for VAS 18
Figure 2 Impression to Purchase Cycle 20
Figure 3 Linear Continuum Recycle 21
Figure 4 Non-Linear Continuum Cycle 22
Figure 5 Off Deck vs. On Deck Mobile Network VAS Value Chain 35
Figure 6 The Telco Network APIs Value Chain 42
Figure 7 Mobile Network VAS Market Revenue 2015 - 2020 47
Figure 8 Global Mobile App Revenue Percent by App Store 49
Figure 9 Example of Augmented Reality Application 52
Figure 10 QR Code for "Add to Friends" t-shirt 55
Figure 11 Layar AR Application 58
Figure 12 Wikitude AR Browser 62
Figure 13 Golfscape AR Range Finder 62
Figure 14 Peaks Mountain View AR 62
Figure 15 Spyglass Distance Meter 63
Figure 16 Mobile Augmented Reality App Revenue 2015 - 2020 65
Figure 17 Mobile Augmented Reality App Revenue by Region 65
Figure 18 Mobile Augmented Reality App User 2015 - 2020 66
Figure 19 Mobile Virtual Reality App Revenue 2015 - 2020 68
Figure 20 Mobile Virtual Reality App Revenue by Region 68
Figure 21 Mobile Virtual Reality App User 2015 - 2020 69
Figure 22 Public Safety LTE and Mobile Broadband Market Revenue 2015 - 2020 70
Figure 23 Public Safety LTE Mobile Broadband Market Revenue by Region 70
Figure 24 Public Safety LTE and Mobile Broadband User 2015 - 2020 71
Figure 25 Operator Carrier Exchange (OCX) Market Revenue 2015 - 2020 72
Figure 26 Operator Carrier Exchange (OCX) Market Revenue by Region 72
Figure 27 Cloud API Diagram 73
Figure 28 Mobile Cloud Services Revenue 2015 - 2020 73
Figure 29 Mobile Cloud Services Revenue Percentage by Service Category 74
Figure 30 Mobile Cloud Services Revenue Percentage by Solution Category 74
Figure 31 BPaaS Revenue Percent by Sectors 75
Figure 32SaaS Revenue Percent by Sectors 75
Figure 33 SaaS Revenue Percent by Software Platform 76
Figure 34 Iaas Revenue Percentage by Sectors 76
Figure 35 PaaS Revenue Percent by Sectors 77
Figure 36 Mobile Banking vs. Online Banking Growth Trend 90
Figure 37 Top Retail Categories for Mobile Commerce Usage 123
Figure 38 In-Store Activities of Smartphone Owner 125
Figure 39 Smartphone In-Store Activities by Store Types 125
Figure 40 Reason for Using Pinterest and Facebook and Social Commerce 127
Figure 41 Global Mobile Payment Market Value 2015 - 2020 137
Figure 42 Mobile Advertising Supplier Perception Map 152
Figure 43 Wireless Carrier Assets 200
Figure 44 GSMA OneAPI: Benefits to Stakeholders 202
Figure 45 SRVCC Architecture 242
Figure 46 Worldwide Mobile Data Usage 2011 - 2015 245
Figure 47 Current Mobile Data Plans 247
Figure 48 LTE Future Data Plans 247
Figure 49 Overall Subscriber Revenues from Video on Demand (VOD) 250
Figure 50 Revenues from Video on Demand (VOD) 250
Figure 51 RCS Diagram 253
Figure 52 RCS APPS 254
Figure 53 MNO Business Model for Cloud Video 264
Figure 54 ROI Centric Business Model 265
Figure 55 Features and Barriers of Business Model 267
Figure 56 NEXT Platform 271
Figure 57 Big Data Ecosystem in Mobile Commerce 273
Figure 58 LBS Broker 284
Figure 59 IMS Services Blending Diagram 285
Figure 60 Networked Business Framework 288
Figure 61 Disruptive Potential of Connectivity across various Industry Sectors 289
Figure 62 Subscriber Database Management Roadmap 290

Tables

Table 1 Examples of Premium Digital content Store 19
Table 2 Driving Factors for Traditional PSTN vs. Internet 25
Table 3 Comparison of VNO with MVNO and Mobile Reseller 31
Table 4 SWOT Analysis of Apple 38
Table 5 SWOT Analysis of Google 41
Table 6 Global MVAS Market Revenue in Industry Verticals 2015 - 2020 48
Table 7 Global Mobile App Revenue by Business Model 2015 - 2020 49
Table 8 Comparison of Current Mobile Wallet System 106
Table 9 Traditional vs. Cloud Mobile Payment 112
Table 10 Internal IT, Managed Service and Cloud of IT Infrastructure Development 112
Table 11 Mobile Banking Technology: Use vs. Pros vs. Cons 121
Table 12 Global Unbanked Population 2010 - 2017 123
Table 13 Global Mobile Payment Market Value Percentage by Region 137
Table 14 Global Mobile Payment Market Value Percentage by Service Category 138
Table 15 Global Mobile Payment Market Value Banking vs. Commerce 138
Table 16 Global Mobile Payment User 2015 - 2020 138
Table 17 Global Mobile Payment User Percentage by Region 138
Table 18 Mobile Subscriber Monthly Consumption of Content and Applications 149
Table 19 Global Mobile Content Consumption on iPhones and Smartphones 149
Table 20 Global Mobile Advertising and Marketing Revenue 2015 - 2020 155
Table 21 Global Mobile Advertising and Marketing Revenue Percentage by Region 155
Table 22 Global Mobile Advertising and Marketing Revenue by Category 155
Table 23 Correlation of M2M Enablement by Business Objective 156
Table 24 Global M2M VAS Management Revenue 2015 - 2020 164
Table 25 Global M2M VAS Management Revenue Percentage by Segment 164
Table 26 Global M2M VAS Management Revenue Percentage by Region 164
Table 27 Global Cellular M2M Network Connection 2015 - 2020 164
Table 28 Global Cellular M2M Network Connection Percentage by Region 165
Table 29 Global Mobile Gaming Revenue 2015 - 2020 166
Table 30 Global Mobile Gaming Revenue Percentage by Types 166
Table 31 Global Mobile Gaming Revenue Percentage by Region 166
Table 32 Global Mobile Gaming User 2015 - 2020 167
Table 33 Global Mobile Gaming User by Region 167
Table 34 Matrix Analysis of OTT mVoIP Providers 171
Table 35 Global Proximity Social and Mobile Messaging Apps Revenue 2015 - 2020 189
Table 36 Global Proximity Social and Mobile Messaging Apps Revenue by Region 190
Table 37 Global Proximity Social and Mobile Messaging Apps Users 2015 - 2020 190
Table 38 Global IoT Product and Service Solution Revenue 2015 - 2020 194
Table 39 Global IoT Product and Service Solution Installed Base 2015 - 2020 195
Table 40 Global Mobile Big Data Service and Solution Market Revenue 2015 - 2020 197
Table 41 Global SDM Software and Service Solution Revenue 2015 - 2020 199
Table 42 Global SDM Software and Service Solution Revenue by Region 199
Table 43 Telecom API and App Solution Market Revenue 2015 - 2020 203
Table 44 Telecom API and App Solution Market Revenue by Category 203
Table 45 Wearable Connected Mobile VAS Apps Revenue 2015 - 2020 208
Table 46 Mobile Healthcare Apps and Service Market Revenue 2015 - 2020 209
Table 47 Mobile Healthcare Apps and Service Market Revenue by Region 209
Table 48 Mobile Healthcare Apps and Service User 2015 - 2020 210
Table 49 Mobile Agriculture VAS Appl and Solution Market Revenue 2015 - 2020 210
Table 50 Mobile Agriculture VAS Appl and Solution Market Revenue by Region 210
Table 51 Mobile Agriculture VAS Application and Solution User 2015 - 2020 211
Table 52 Global Mobile and Social TV Appl and Service Revenue 2015 - 2020 225
Table 53 Global Mobile and Social TV Appl and Service by Region 225
Table 54 Global Mobile and Social TV Viewers and User 2015 - 2020 225
Table 55 Global Mobile Music Apps and Service Revenue 2015 - 2020 226
Table 56 Global Mobile Music Apps and Service Revenue by Type 226
Table 57 Recommended Formats for MMS 237
Table 58 Cost Comparison Between Own IT vs. Managed Service vs. Cloud 276
Table 59 Expected and Up-front Costs of Cloud Deployment 278

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