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WiFi-first : The new market disrupter

  • June 2015
  • -
  • IDATE
  • -
  • 50 pages

The WiFi-first concept emerged in 2014. It uses Wifi in conjunction with cellular connections.

Wifi has always been considered as disruptive by the cellular industry because it is a low-cost solution to provide nomadic access.
Despite remaining technological hurdles, Wifi has gained traction for many players willing to eat into MNOs' revenues by jumping into the cellular-nomadic business.

This report presents the state-of-the art on WiFi-first and highlights strategies at play in a business that unites companies from three distinct worlds: Mobile - Fixed – OTT

Table Of Contents

WiFi-first : The new market disrupter
1. Executive Summary
1.1. Understanding Wifi and WiFi-first
1.1.1. Beyond throughputs: integration features
1.1.2. The technical challenges around WiFi-first strategy
1.2. Wifi market and players' strategies
1.2.1. The Wifi status and market
1.2.2. Wifi players' strategies
1.3. WiFi-first impacts on the cellular business
1.3.1. Little WiFi-first companies in a growing US market
1.3.2. Initiatives from large cablecos and OTT companies have the potential to make a dent
1.3.3. Mobile ARPU decline in the USA is not due to WiFi-first
1.3.4. Challenges remain
1.3.5. First plans outside the USA
1.3.6. MNO already prepared to fight against WiFi-based services
2. Methodology and definitions
2.1. General methodology of IDATE's reports
2.2. Definitions
3. Understanding Wifi and WiFi-first
3.1. Evolution of Wifi standards
3.1.1. 802.11a and 802.11b
3.1.2. 802.11g
3.1.3. 802.11n
3.1.4. 802.11ac
3.1.5. What is next?
3.2. Beyond throughputs: integration features
3.2.1. Seamless authentication and connection
3.2.2. Toward increased collaboration with cellular networks
3.2.3. Provision of cellular/legacy services over WiFi
3.3. Technical challenges
4. Wifi market and players' strategies
4.1. The Wifi status and market
4.1.1. Wifi status
4.1.2. Wifi market
4.2. Wifi players' strategies
4.2.1. WiFi-first players
4.2.2. Pure Wifi players
4.2.3. Cablecos (Multi-System Operators or MSOs)
4.2.4. OTTs (Over-The-Top)
4.2.5. Mobile Network Operators (MNOs) and integrated players
5. WiFi-first impacts on the cellular business
5.1. WiFi-first companies remain little companies in a growing US market
5.2. Mobile ARPU decline in the USA is not due to WiFi-first service so far
5.3. Challenges to overtake
5.4. First plans outside the USA
5.5. MNOs are already prepared to fight against WiFi-based services
6. Glossary

Tables
Table 1: Wifi generations
Table 2: Wifi and mobile networks characteristics
Table 3: Wifi generations
Table 4: Relation between channel width and spatial streams with 802.11ac
Table 5: Scratch Wireless cellular passes
Table 7: OTT communication services provided by OTTs
Table 6: FreedomPop price plans
Table 8: VoLTE launches by MNOs
Table 10: Examples of Wifi access plans in France and in the UK
Table 11: Wifi calling launches by MNOs

Figures
Figure 1: The battle for 'free' communication services
Figure 2: Players' strategies
Figure 3: Lowest market potential for WiFi-first in Europe compared to the USA
Figure 4: Wifi evolution path
Figure 5: Wifi roaming standards and trials
Figure 6: Passpoint - seamless 3G/4G/Wifi roaming
Figure 7: Hotspot 2.0 Release 2 components
Figure 8: Phases of development of Hotspot 2.0
Figure 9: NGH deployments as of Q1 2015
Figure 10: WorldandYou brings unlimited calling and messaging abroad to Bouygues customers
Figure 11: Evolution of Wifi calling
Figure 12: Installed base of carrier-grade hotspots by region to 2018
Figure 13: Players' strategies
Figure 14: FON telco deals and users
Figure 15: Examples of major OTT initiatives
Figure 16: 4 biggest US MNOs market shares evolution (2012-2014)
Figure 17: Major changes to pricing of postpaid service plans (2013-2014)
Figure 18: Lowest market potential for WiFi-first in Europe compared to the USA
Figure 19: LTE in the 5 GHz band

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