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Consumer and Market Insights: Dairy Market in Italy

  • March 2015
  • -
  • Canadean Ltd
  • -
  • 134 pages

Summary
Consumer and Market Insights: Dairy Market in Italy provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

Key Findings
- The Dairy and Soy market in Italy is among the fastest growing in Western Europe

- This growth will be driven by Dairy's health positioning, as consumers look for nutrients such as calcium or probiotics that meet age-specific needs, such as developing or maintain bone health

- However the recent weak economy has driven consumers to look for value-for-money products

- The nutritional needs of older consumers are especially important, as they eat almost a quarter of all Dairy and Soy products in Italy

Synopsis
Consumer and Market Insights: Dairy Market in Italy identifies the key demographic groups driving consumption, and what motivates their consumption. When combined with an in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.
Get access to:

- Key consumer demographic groups driving consumption within the Italian market. The figures showcase the number of times consumers of specific ages and gender consume Dairy, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)

- A study of market value and volumes over 2009-2019 for Italy, supplemented with category, brand, and packaging analysis that shows the current state of the market, and how it will evolve over the next five years

- The degree of influence that the 20 key consumer trends identified by Canadean have on Dairy consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group

- Insight into the implications behind the data, and analysis of how consumer needs will evolve in the short-to-medium term future

- Examples of international and Italy-specific product innovation targeting key consumer needs

Reasons To Buy
This report brings together consumer analysis and market data to provide actionable insight into the behavior of Italian Dairy consumers. This is based on Canadean's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Dairy sector. Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.

Table Of Contents

Consumer and Market Insights: Dairy Market in Italy
Introduction
- Classifications and definitions
- Methodology

Market Overview
- Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
- National retail and foodservice figures - Key Takeouts
- Market value and volume for the Italy Dairy Food market
- Historical and projected sales in the Italy Dairy Food market
- Degree of trade up/down-trade in the Italy Dairy Food market
- Comparison of Italy Dairy Food market compared to other key countries
- Market volume of Italy Dairy Food by category
- Historical and project market value of Italy Dairy Food by category
- Winners and losers in the Italy Dairy Food market
- Segment share of the category and change in market share in the Italy Dairy Food market
- Penetration of private label, by categories, in the Italy Dairy Food market
- Private label performance compare to national brands in the Italy Dairy Food market
- Leading companies in the Italy Dairy Food market by category
- Leading brands in the Italy Dairy Food market by category

Retailer and packaging
- Leading retailers in the Italy food market
- Leading distribution channels in the Italy Dairy Food market
- Leading distribution channels by category in the Italy Dairy Food market
- Italy Dairy Food market by type of packaging
- Italy Dairy Food market by type of packaging closure/outer
- Italy Dairy Food market by type of packaging, forecasted

Demographic cohort consumption patterns
- Overall consumption occasions by age and gender in the Italy Dairy Food market
- Private Label consumption occasions by age and gender in the Italy Dairy Food market
- Under/Over-consumption levels in the Italy Dairy Food market by gender and age
- Consumption frequency by type of consumer in the Italy Dairy Food market by gender and age
- Private label consumption by age and gender and comparison to overall consumption levels in in the Italy Dairy Food market

Consumer trend analysis
- Degree of influence that consumer trends have on volume consumption in the Italy Dairy Food market
- Market volume of the Italy Dairy Food market by category and trend
- For leading trends in the Italy Dairy Food market
- Degree of influence trend has on volume by consumption by key demographic
- How the trend is influencing consumption in the Italy Dairy Food market
- How to target the trend in the Italy Dairy Food market
- How the trend will evolve in the Italy Dairy Food market

Innovation examples
- New product examples launched in the Italy Dairy Food market
- New product examples launched in the global Dairy Food market

Actions and Recommendations
- How to successfully target key trends in the Italy Dairy Food market

Appendix
- Explanation of trends
- Country context
- Sector overview
- Category data
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definition

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