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  5. > Executive Outlook of Health, Wellness, and Wellbeing Technologies in the Global Automotive Industry

Volume-driving OEMs Leading the First Wave of Proliferation

This research service analyzes and provides forecasts for health, wellness, and wellbeing (HWW) features in the automotive industry. It identifies strategies and opportunities for growth, determines the influence of technology, and identifies the stakeholders in the ecosystem. It offers insights through a comparative analysis of key global original equipment manufacturers’ (OEMs’) strategies to include health monitoring features in cars as standard, optional, or advanced—whether built in, brought in, or cloud-enabled. The research presents case studies on HWW features offered by leading OEMs. It concludes with an actionable set of recommendations.

Executive Summary—Key Findings
Automotive HWW Technologies: Key Findings, Global, 2014–2025
1. By 2025, key global OEMs expected to increase R&D spending over 2014 levels.
Technology, customer demographics, regulations, and marketing efforts to merge, offering a strong product development focus in the health, wellness, and wellbeing (HWW) space.
2. HWW's penetration among North American, European, and Asia-Pacific OEMs to manifest in the form of “measure and monitor” in-vehicle features in the first wave of proliferation.
- HWW in the automotive industry is largely perceived in ways: built-in, brought-in, or cloud- enabled.
- Built-in is considered more as a long-term solution.
- Brought-in and cloud-enabled are expected to have more short-term and rapid realization. The proliferation of wearable devices, smartphones, and cloud-based solutions are seen as key.
3. Ford and Toyota (among mass-market OEMs) and BMW and Audi (among luxury OEMs) are emerging as the automakers targeting integration of HWW features in their next-generation products.
- Both mass-market and luxury OEMs are interested in HWW features.
- Other mass-market OEMs, such as Nissan, Hyundai, and Kia, also are planning to introduce HWW features in their models.
- Other luxury OEMs including Cadillac, Lexus, and Mercedes-Benz are interested in expanding HWW in future models.
4. Automotive HWW features will be categorized as critical or noncritical.
- Critical: Health monitoring and basic diagnosis (heart rate, drowsiness, alcohol/drug monitoring).
- Noncritical: Air quality monitoring, seat comfort, mood lighting, night vision.
- Driver fatigue, allergen level, and blood pressure monitoring are expected to become standard features by 2025.
5. Both emerging and developed countries will be target markets for HWW feature penetration.
- Japan, followed by Europe, South Korea, and the United States will be among the key markets for HWW rollouts.
- Japan by 2025 is expected to become largest hyper-aged society, with nearly % of its population over the age of 65.
6. At least 9 automotive ecosystem groups will be crucial to HWW development.
Automotive OEMs (e.g., Ford, Toyota), Tier I suppliers (e.g., Bosch, Continental), electronics companies (e.g., Qualcomm, ST Microelectronics), healthcare companies (e.g., Medtronic), software companies (e.g., Microsoft, Google, Apple), wearable makers (e.g., Nike, Sony, Fitbit, Apple, Google), telecom service providers (e.g., AT&T, Verizon), universities (e.g., MIT), insurance companies (e.g., Blue Cross Blue Shield).

Table Of Contents

Executive Outlook of Health, Wellness, and Wellbeing Technologies in the Global Automotive Industry
1. EXECUTIVE SUMMARY

Executive Summary
Executive Summary—Key Findings
Executive Summary—HWW in the Automotive Industry
Executive Summary—Evolution of HWW in the Automotive Industry
Executive Summary—Automotive HWW Technology Ecosystem
Executive Summary—HWW's First Wave of Proliferation
Executive Summary—HWW Focal Points
Executive Summary—Upcoming HWW Applications and Services
Executive Summary—Target Countries for HWW Applications
Executive Summary—Mass Market and Luxury OEM HWW Strategies
Executive Summary—OEMs Target Critical and Noncritical Features
Executive Summary—HWW Features Cost
Executive Summary—OEM Activity: Toyota RiN Concept
Executive Summary—Supplier Activity: Bosch
Executive Summary—Key Areas of Healthcare Innovation
Executive Summary—Innovation Key to HWW Growth
Executive Summary—Current and Future Outlook
Associated Multimedia

2. RESEARCH SCOPE, OBJECTIVES, BACKGROUND, AND METHODOLOGY

Research Scope, Objectives, Background, and Methodology
Research Scope
Research Aims and Objectives
Key Questions This Study Will Answer
Research Background
Key OEMs Compared in This Study

3. DEFINITIONS AND SEGMENTATION

Definitions and Segmentation
Digital Healthcare Segmentation
Product/System Definitions
Vehicle Segmentation

4. ACTIVITIES IN THE DIGITAL HEALTH INDUSTRY

Activities in the Digital Health Industry
Digital Health Industry Landscape
Themes for the New Healthcare Economy
Key Areas of Healthcare Innovation Drive New Market Opportunities
Major Applications—Cardiac Monitoring Services
Healthcare Market Ecosystem—Focal Points
Potential of Wearable Computing
Wearables' Interest Grows for Automotive HWW Technologies

5. PROLIFERATION OF HWW VALUE PROPOSITION IN THE AUTOMOTIVE INDUSTRY

Proliferation of HWW Value Proposition in the Automotive Industry
HWW Design Tenets of the Automotive Industry
Automotive Industry's Perception of HWW
Evolution of HWW in the Automotive Industry
Automotive Industry HWW Hot Spots
Passenger Car Driver Age and Health Statistics
Commercial Vehicle Driver Age and Health Statistics
Innovative HWW Features
HWW Applications and Services
Drivers for Automotive HWW Technologies
Automotive HWW and Robotics Strategy
Role of Select OEMs' Venture Capital Arms in HWW Space

6. KEY CHALLENGES TO HWW GROWTH

Key Challenges to HWW Growth
Technical Challenges for HWW Features in the Automotive Industry
Challenges for HWW Features in Vehicles

7. EMERGENCE OF AN ALL-NEW ECOSYSTEM

Emergence of an All-new Ecosystem
Automotive HWW Technology Ecosystem
Importance of Automotive OEM Partnerships in the HWW Space
Innovation Key to HWW Growth

8. IMPACT OF HWW ON IN-CABIN DESIGN AND STYLING

Impact of HWW on In-cabin Design and Styling
Key Factors for Cabin Design
HWW Factors in Commercial Vehicle Cabin Styling
Exhibit 1—Volvo XC90 Excellence Lounge Concept
Exhibit 2—2015 Volvo XC90
Exhibit 3—Mercedes-Benz Self-driving F 015 Luxury in Motion Concept

9. HWW FEATURES, STANDARD AND OPTION ANALYSIS

HWW Features, Standard and Option Analysis
HWW Features and Key Vehicle Systems
Vehicle Components and HWW Features
Standard and Optional HWW Features
HWW Features Cost

10. KEY OEM ACTIVITIES IN HWW TECHNOLOGY EVOLUTION

Key OEM Activities in HWW Technology Evolution
Exhibit 4—Ford Targets Entire HWW Spectrum
Exhibit 5—Toyota RiN Concept
Exhibit 6—Toyota Robotics
Exhibit 7—Nissan Driver Monitoring
Exhibit 8—Honda Robotics
Exhibit 9—Lexus GS Monitor, Measure, Communicates on the Go
Exhibit 10—Supplier Activity: Bosch
Summary of HWW in Auto Shows and Research Projects

11. KEY CONCLUSIONS AND FUTURE OUTLOOK

Key Conclusions and Future Outlook
Key Conclusions
Conclusions and Recommendations
The Last Word—3 Big Predictions
Legal Disclaimer

12. APPENDIX

Appendix
Abbreviations Used
Driver HWW Training
Automotive and Transportation 2015 Research Production Plan
Market Engineering Methodology

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