Table of Contents
This comprehensive research evaluates the Romanian luxury market on main segments: fashion, jewelleries, cars, airplanes and air transportation, boats, perfumes and cosmetics, accessories. In order to understand the developments that took place on the Romanian market between 2008 and-2013 in the first chapter of the research is analyzed the evolution of the global market between and its outlook. For the international market are provided historical data for 2007-2013. Also there date regarding the global level of welfare, considering the need to shape the market demand potential.
The brief analysis of the Romanian macroeconomic framework is the starting point for evaluating and estimating the domestic luxury market. The total value of the market (and on main segments) was determined after surveys of the major market players and analysis of public available data. For each segment are presented: the evolution between 2008 and 2013; the features of the market and is made a top 10 of the most important players on the market. Each player is presented in the study and there are provided financial data and indicators for a five year period.
In order to support foreign companies planning to enter the Romanian market in the study there were conducted the following types of analyzes: Porter Analysis, PEST Analysis and Value Chain Analysis. Also are listed the most important factors that influence the activity of a market player and recommendations for the management of companies in the sector.
Information and data on luxury market were obtained from a variety of sources: KnightFrank, Capgemini, IPMARK, Datamonitor (for global market), National Institute of Statistics, National Commission for Prognosis, National Bank of Romania, the National Trade Register Office, surveys of main players, domestic reports analysis.
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