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Kenya Retail Report Q3 2016

  • July 2016
  • -
  • Business Monitor International
  • -
  • 57 pages

Includes 3 FREE quarterly updates

BMI View: Kenya will remain one of the most promising retail markets in Sub-Saharan Africa, supportedby growing infrastructure investment, improving financial conditions and rebounding tourism. This willresult in a rapid growth of household incomes, while expected interest rate cuts will support lending activityover the near term. Nonetheless, overall household income levels remain very low, supporting demand forthe most essential goods and services, while the majority of retail activity continues to take place in theinformal sector.Key Views And Developments

- Underpinned by strong economic expansion, rapidly rising incomes, surging population growth andincreasing tourist arrivals, headline retail sales are forecast to increase by 56.9%, rising from an estimatedUSD30.9bn in 2015 to USD48.5bn in 2020.

- Spending on essential goods and services will continue to dominate household budgets. The largestspending category will remain food and non-alcoholic drinks, comprising 36.4% of the total spending by2020.

Table Of Contents

Kenya Retail Report Q3 2016
BMI Industry View 7
SWOT 9
Industry Forecast 11
Headline Retail Forecast 11
Latest Updates 11
Structural Trends 12
Table: Total Household Spending (Kenya 2013-2020) 12
Table: Retail Sector Spending, % Of Total (Kenya 2013-2020) 13
Table: Retail Sector Spending, % Of GDP (Kenya 2013-2020) 14
Table: Headline Retail Sector Spending (Kenya 2013-2020) 15
Retail Sub-Sector Forecast 18
Latest Updates 18
Structural Trends 18
Food, Drink And Tobacco 19
Table: Food, Drink And Tobacco Spending (Kenya 2013-2020) 20
Clothing And Footwear 20
Table: Clothing And Footwear Spending (Kenya 2013-2020) 21
Household Goods 21
Table: Household Goods Spending (Kenya 2013-2020) 21
Personal Care 22
Table: Personal Care Spending (Kenya 2013-2020) 22
Household Numbers And Income Forecast 24
Latest Updates 24
Structural Trends 24
Table: Household Income Data (Kenya 2013-2020) 25
Table: Labour Market Data (Kenya 2013-2020) 27
Demographic Forecast 28
Latest Updates 28
Structural Trends 28
Table: Total Population (Kenya 2013-2020) 30
Table: Population: Babies (Kenya 2013-2020) 30
Table: Population: Young Children (Kenya 2013-2020) 30
Table: Population: Children (Kenya 2013-2020) 31
Table: Population: Young Teens And Older Children (Kenya 2013-2020) 31
Table: Population: Young People (Kenya 2013-2020) 31
Table: Population: Older Teenagers (Kenya 2013-2020) 32
Table: Population: 21-Years-Plus (Kenya 2013-2020) 32
Table: Population: Young Adults (Kenya 2013-2020) 32
Table: Population: Middle Aged (Kenya 2013-2020) 33
Table: Population: Urban/Rural (Kenya 2013-2020) 33
Industry Risk/Reward Index 34
Sub-Saharan Africa Risk/Reward Index 34
Table: Sub-Saharan Africa Retail Risk/Reward Index, Q316 34
Kenya Risk/Reward Index 35
Rewards 35
Risks 36
Market Overview 37
Latest Updates 37
Department Stores 37
Shopping Centres 38
Clothing And Footwear 38
Household Goods, Homeware And Home Improvement 39
E-Commerce And Online Marketplaces 39
Pharmacies And Drug Stores 40
E-Commerce And Online Marketplaces 40
Competitive Landscape 41
Table: Selected Clothing And Footwear Retailers 41
Table: Selected Household Goods, Homeware And Home Improvement Retailers 41
Table: Selected Electronics Retailers 42
Table: Selected Department Stores 42
Table: Selected E-commerce Retailers And Online Marketplaces 43
Table: Selected Pharmacies And Drug Stores 43
Glossary 44
Methodology 51
Industry Forecast Methodology 51
Sources 54
Risk/Reward Index Methodology 54
Table: Retail Risk/Reward Index Indicators 55
Table: Weighting Of Indicators 57

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