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Portugal - Telecoms, IP Networks and Digital Media

  • June 2015
  • -
  • Paul Budde Communication Pty Ltd
  • -
  • 87 pages

Portuguese market sees several changes following sale of Portugal Telecom to Altice Group
Portugal’s medium-sized telecom market has a strong mobile sector and a fast-developing broadband sector which has focussed on fibre networks. The development of digital-TV services has progressed under cautious regulatory guidance, with a licence for digital-service transmission awarded to Portugal Telecom in mid-2008. The difficult economic conditions have seen operators’ domestic revenue fall in recent quarters. The market has seen significant merger activity, with Sonaecom’s Optimus division being merged with Zon Multimédia in mid-2013, becoming Zon Optimus before being rebranded as NOS. Portugal telecom is in the process of being acquired by Altice in a €7.4 billion deal, approval for which has required Altice to dispose of its local units Onitelecom and Cabovisão.

Given the rapid development of capable fixed-line broadband infrastructure, there has been considerable take-up of bundled services. Almost three-quarters of households took multiple services by the beginning of 2015. The main players are NOS and Portugal Telecom, while Vodafone has invested heavily in its own national NGN, with a view to extending its 1Gb;/s offerings more widely across its network.

The mobile market is served by a triopoly of MNOs, the incumbent’s Meo, Vodafone and NOS. Mobile penetration is above the EU average, while growth has been supported through customer use of multiple SIM cards. HSPA and LTE upgrades have considerably boosted the geographical reach and take-up of high-end mobile data services. Meo was the first operator to launch commercial LTE services, while Vodafone has more recently developed LTE-A capable of data rates of up to 450b/s.

This report assesses the major elements of Portugal’s telecom market, presenting statistics on the fixed telephony sector as well as an analysis of the major market players. Additional information is provided on the key regulatory issues, noting the status of interconnection, local loop unbundling, number portability and carrier preselection. This report also considers the fast developing bundled services market, as also the cable, digital and satellite TV markets. It profiles Portugal’s fixed and wireless broadband markets, providing key statistics on the retail and wholesale sectors as well as subscriber forecasts to 2020. The report also analyses the mobile market, providing statistics on network operators, a review of the key regulatory issues, a snapshot of the consumer market, and an analysis of mobile data services.


Key developments:
Zon Optimus rebrands as NOS;
PT sold by Oi to the Altice Group for €7.4 billion;
Government secures MNO deal to extend mobile network coverage to 2017;
Portugal adopts Multi Frequency Network (MFN) to resolve DTT reception problems;
Three-quarters of households take bundled services;
Altice puts Cabovisão up for sale;
Vodafone signs fibre-network sharing agreement with Portugal Telecom;
Fibre sector accounting for 75% of all new broadband subscribers;
Vodafone achieves 450Mb/s downlink speeds in LTE-A trials, provides 90% LTE population coverage;
Decline in SMS traffic in wake of messaging alternatives;
Report update includes regulator’s market data to Q4 2014; telcos’ operating and financial data to Q1 2015; recent market developments

Companies mentioned in this report:
Meo (TMN), NOS (Optimus, Zon Multimédia), Vodafone, Portugal Telecom, Sonaecom, Onitelecom, Cabovisão

Table Of Contents

Portugal - Telecoms, IP Networks and Digital Media
1. Key Statistics
2. Telecommunications Market
2.1 Overview of Portugal's telecom market
3. Regulatory Environment
3.1 History
3.2 Revised NFR
3.3 Regulatory authority
3.3.1 National Communications Authority
3.4 Telecom sector liberalisation in Portugal
3.4.1 Privatisation of Telecom Portugal
3.4.2 Interconnect
3.4.3 Access
3.4.4 Fibre access
3.4.5 Carrier PreSelection (CPS)
3.4.6 Number Portability (NP)
3.4.7 Wholesale Line Rental (WLR)
4. Fixed Network Operators
4.1 Overview of operators
4.2 Portugal Telecom
4.2.1 Merger with Oi
4.3 Oni
4.4 Sonaecom
4.4.1 Novis
4.5 AR Telecom
4.5.1 Jazztel (historic)
4.6 NOS (Zon Optimus)
5. Telecommunications Infrastructure
5.1 National telecom network
5.1.1 Next Generation Networks (NGNs)
5.2 International infrastructure
5.3 Data centres
6. Broadband Market
6.1 Overview
6.2 Broadband statistics
6.3 Forecasts broadband subscribers 2015; 2017; 2020
6.3.1 Scenario 1 higher broadband subscriber growth
6.3.2 Scenario 2 lower broadband subscriber growth
6.4 Cable modems
6.4.1 Zon Multimedia
6.4.2 NOS (Zon Optimus)
6.4.3 Cabovisão
6.5 Asymmetrical Digital Subscriber Line (ADSL)
6.5.1 Portugal Telecom
6.5.2 Sonaecom
6.5.3 ADSL2+
6.5.4 Wholesale
6.5.5 Wholesale prices and retail price difference
6.6 Fibre-to-the-Premises (FttP) networks
6.6.1 Sonaecom
6.6.2 NOS
6.6.3 Portugal Telecom
6.6.4 Vodafone
6.7 Broadband over Powerline (BPL)
6.8 Mobile broadband
6.9 Wireless broadband
6.9.1 Wireless Local Loop (WLL)
6.9.2 WiFi
7. Digital Media
7.1 Overview
7.2 Key general trends
7.3 Business models
7.3.1 Bundled services
7.4 Digital TV (DTV)
7.4.1 Overview
7.4.2 TV-over-DSL (IPTV)
7.4.3 TV over FttH/B
7.4.4 Cable TV (CATV)
7.4.5 Satellite-based digital pay-TV developments
7.4.6 Digital Terrestrial TV
7.4.7 Free-to-Air (FTA) TV
7.4.8 VoIP services
7.4.9 Video-on-Demand
8. Mobile Communications
8.1 Overview of Portugal's mobile market
8.2 Mobile statistics
8.2.1 General statistics
8.2.2 Operator market shares
8.2.3 Mobile voice
8.2.4 Mobile broadband/data
8.3 Forecasts
8.3.1 Forecasts mobile ARPU 2005 - 2012; 2015
8.4 Regulatory issues
8.4.1 Spectrum regulations and spectrum auctions
8.4.2 Roaming
8.4.3 Mobile Number Portability (MNP)
8.4.4 Mobile Termination Rates (MTRs)
8.4.5 Network sharing
8.5 Mobile infrastructure
8.5.1 Digital networks
8.5.2 Third Generation (3G) mobile
8.5.3 Long-term Evolution (LTE)
8.5.4 Other infrastructure developments
8.5.5 Machine-to-Machine (M2M)
8.6 Major mobile operators
8.6.1 Meo
8.6.2 Vodafone
8.6.3 Optimus
8.6.4 NOS (Zon Optimus)
8.6.5 OniWay exits the market
8.6.6 Mobile Virtual Network Operators (MVNOs)
8.6.7 Mobile TV
8.6.8 TETRA (TErrestrial Trunked RAdio)
8.7 Mobile content and applications
8.8 Mobile handsets
Table 1 Country statistics 2014 (e)
Table 2 Telecom revenue and investment statistics 2014 (e)
Table 3 Telephone network statistics 2015 (e)
Table 4 Internet user statistics 2015 (e)
Table 5 Broadband statistics 2014
Table 6 Mobile statistics 2015 (e)
Table 7 National telecommunications authority
Table 8 Telecom market as proportion of GDP 2006 - 2014
Table 9 Telecom market investment 2004 - 2014
Table 10 Telecom retail revenue by service 2013 - 2014
Table 11 Average telecom revenue per user, by service 2013 - 2014
Table 12 Unbundled loops 2005 - 2012
Table 13 Number and type of access lines: analogue and digital 2004 - 2013
Table 14 Portugal Telecom wholesale lines 2008 - 2011
Table 15 Fixed telephone customers, access type and shared access lines 2004 - 2014
Table 16 Portugal Telecom's share of direct access customers 2005 - 2014
Table 17 Ported fixed-line numbers 2001 - 2015
Table 18 Fixed-line revenue: subscription, traffic 2007 - 2010
Table 19 Fixed-telephony service revenue and change, by sector 2012 - 2014
Table 20 Fixed-telephony service revenue change, by sector 2013 - 2014
Table 21 Share of fixed-line access installations by operator 2010 - 2014
Table 22 Portugal Telecom consumer accesses and subscribers by sector 2009 - 2014
Table 23 Portugal Telecom domestic financial data (old style) 2005 - 2011
Table 24 Portugal Telecom domestic revenue by segment 2010 - 2014
Table 25 Portugal Telecom financial data 2013 - 2014
Table 26 Sonaecom fixed-line financial data by sector 2006 - 2013
Table 27 Sonaecom financial data (old form) 2006 - 2012
Table 28 Sonaecom financial data (new structure) 2012 - 2015
Table 29 Sonaecom fixed-line subscribers by sector 2008 - 2012
Table 30 NOS financial data 2012 - 2014
Table 31 NOS subscribers 2012 - 2015
Table 32 Zon Multimedia subscribers by type (historic) 2007 - 2012
Table 33 Zon Multimedia financial data 2007 - 2012
Table 34 Historic - Fixed lines in service and teledensity 1999 - 2004
Table 35 Fixed lines in service and teledensity 2005 - 2015
Table 36 Fibre infrastructure 2007 - 2011
Table 37 VoIP and mobile voice accesses 2013 - 2014
Table 38 Fixed-line internet subscribers by access type 2005 - 2014
Table 39 Fixed-line internet revenue 2008 2011
Table 40 Proportion of broadband subscribers by access type 2007 - 2014
Table 41 Total broadband subscribers by type 2000 - 2014
Table 42 Broadband subscriber annual change year-on-year 2002 - 2014
Table 43 Broadband penetration by sector 2007 - 2014
Table 44 Share of broadband accesses by operator 2010 - 2014
Table 45 Fixed-line broadband traffic 2008 - 2015
Table 46 Fixed-line and mobile broadband traffic per month per customer 2008 - 2013
Table 47 Proportion of broadband subscribers by data rate 2010 - 2013
Table 48 Forecast broadband subscribers higher market growth scenario 2015; 2017; 2020
Table 49 Forecast broadband subscribers lower market growth scenario 2015; 2017; 2020
Table 50 ZON Multimedia cable broadband subscribers (historic) 2004 - 2012
Table 51 NOS broadband subscribers 2012 - 2015
Table 52 Portugal Telecom DSL broadband subscribers 2006 - 2014
Table 53 Sonaecom broadband subscribers 2008 - 2012
Table 54 Sonaecom equipped exchanges 2008 - 2011
Table 55 Portugal Telecom wholesale accesses 2004 - 2011
Table 56 FttX subscribers 2008 - 2014
Table 57 Vodafone fixed-line broadband subscribers 2012 - 2015
Table 58 Active mobile broadband subscribers 2010 - 2014
Table 59 Mobile broadband devices 2010 - 2014
Table 60 Share of mobile broadband subscribers by operator (cards/modems) 2010 - 2014
Table 61 Mobile broadband traffic 2007 - 2014
Table 62 Mobile broadband revenue 2007 - 2014
Table 63 Broadcasting subscribers by platform 2008 - 2014
Table 64 Penetration of TV subscribers by type 2009 - 2014
Table 65 Subscribers to bundled services 2007 - 2014
Table 66 Bundled services revenue by type 2012 - 2013
Table 67 NOS (Zon Optimus) bundled services subscribers 2007 - 2014
Table 68 Bundled services market share by subscribers 2011 - 2014
Table 69 Penetration of bundled services by type 2011 - 2014
Table 70 IPTV subscribers 2009 - 2014
Table 71 Portugal Telecom pay-TV subscribers 2008 - 2014
Table 72 FttH/B IPTV subscribers 2007 - 2014
Table 73 TV subscriber share by operator 2004 - 2014
Table 74 CATV subscribers 2008 - 2014
Table 75 Cabled households 2000 - 2014
Table 76 NOS (Zon Optimus) cable and TV subscribers 2007 - 2015
Table 77 Satellite TV subscriber households 1998 - 2014
Table 78 VoIP subscribers 2010 - 2014
Table 79 Nomadic VoIP subscribers 2006 - 2014
Table 80 Historic - Mobile subscribers and SIM penetration rate (regulator data) 1999 - 2004
Table 81 Active mobile subscribers and SIM penetration rate (regulator data) 2005 - 2015
Table 82 Mobile sector revenue 2004 - 2014
Table 83 Mobile operators' market share of subscribers (main players) 2004 - 2014
Table 84 Mobile operators' market share of subscribers (minor players) 2010 - 2013
Table 85 Outgoing mobile calls and traffic volume 2012 - 2014
Table 86 Mobile prepaid subscribers, proportion prepaid 2003 - 2014
Table 87 Mobile internet sessions and traffic 2007 - 2013
Table 88 Mobile internet connections by type 2014
Table 89 SMS messages sent annually and annual change 2004 - 2014
Table 90 Proportion of mobile subscribers using instant messaging services 2013 2014
Table 91 SMS messages sent per user per month 2010 - 2014
Table 92 Premium SMS messages sent 2010 - 2014
Table 93 MMS messages sent 2007 - 2014
Table 94 Forecast monthly mobile ARPU 2013 - 2017
Table 95 Multiband auction results 2012
Table 96 Roaming in call traffic volume and messages 2003 - 2014
Table 97 European roaming charges 2007 - 2014
Table 98 Annual mobile number portings 2002 - 2015
Table 99 MTRs 2009 - 2012
Table 100 3G video calls and traffic data 2007 - 2013
Table 101 M2M subscriptions 2012 - 2014
Table 102 M2M sessions and traffic 2013 - 2014
Table 103 Meo residential ARPU and data percentage 2006 - 2014
Table 104 Meo subscribers 2006 - 2014
Table 105 Meo mobile revenue 2010 - 2014
Table 106 Vodafone Portugal subscribers 2006 - 2015
Table 107 Vodafone Portugal subscribers, proportion prepaid 2006 - 2015
Table 108 Vodafone monthly ARPU: prepaid, contract and blended 2005 - 2015
Table 109 Vodafone financial data 2007 - 2015
Table 110 Optimus OS mobile subscribers 2003 - 2012
Table 111 Optimus operational statistics 2006 - 2012
Table 112 Optimus financial data 2006 - 2012
Table 113 Optimus revenue by type 2006 - 2012
Table 114 Zon Optimus mobile subscribers 2012 - 2014
Table 115 Mobile TV sessions and traffic 2010 - 2014
Table 116 Mobile TV subscribers 2010 - 2014
Table 117 Mobile TV revenue 2007 - 2013
Table 118 Mobile services in use, as proportion of all subscribers 2013 - 2014
Chart 1 Number and type of access lines: analogue and digital 2004 2013
Chart 2 Portugal Telecom wholesale lines 2008 - 2011
Chart 3 Portugal Telecom consumer accesses and subscribers by sector 2009 2014
Chart 4 Portugal Telecom financial data (old style) 2005 - 2011
Chart 5 Portugal Telecom domestic revenue by segment 2010 2014
Chart 6 Sonaecom fixed-line financial data by sector 2006 2013
Chart 7 Sonaecom financial data 2006 2012
Chart 8 Sonaecom fixed-line subscribers by sector 2008 - 2012
Chart 9 Zon Multimedia subscribers by type (historic) 2007 2012
Chart 10 Fixed lines in service and teledensity 2005 2015
Chart 11 - Fixed-line internet subscribers by access type 2005 - 2014
Chart 12 Proportion of broadband subscribers by access type 2007 - 2014
Chart 13 Total broadband subscribers by type 2000 2014
Chart 14 Broadband penetration by sector 2007 2014
Chart 15 Portugal Telecom wholesale accesses 2004 2011
Chart 16 Mobile broadband subscribers 2010 - 2014
Chart 17 Broadcasting subscribers by platform 2008 2014
Chart 18 Subscribers to bundled services 2007 - 2014
Chart 19 NOS (Zon Optimus) triple-play subscribers 2007 - 2014
Chart 20 Active mobile subscribers and SIM penetration rate (regulator data) 2003 - 2015
Chart 21 Mobile operators' market share 2004 - 2014
Chart 22 Mobile prepaid subscribers, proportion prepaid 2003 2014
Chart 23 SMS messages sent annually and annual change 2004 2013
Chart 24 Roaming in call traffic volume and messages 2003 - 2014
Chart 25 3G video calls and traffic data 2007 - 2013
Chart 26 Vodafone monthly ARPU: prepaid, contract and blended 2005 - 2015
Chart 27 Vodafone financial data (year to Mar) 2007 - 2015
Exhibit 1 EU The New Regulatory Framework (NRF)
Exhibit 2 Access and the local loop
Exhibit 3 Overview of digital media

Companies Mentioned
Meo (TMN), NOS (Optimus, Zon Multimandeacute,dia), Vodafone, Portugal Telecom, Sonaecom, Onitelecom, Cabovisandatilde,o

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