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Brazil - Telecoms, IP Networks and Digital Media

  • June 2015
  • -
  • Paul Budde Communication Pty Ltd
  • -
  • 131 pages

Market changes see Telefónica merge fixed-line and mobile operations while Oi divests Portugal Telecom interest
The Brazilian telecom sector has seen considerable changes in recent quarters, with the key players consolidating their holdings under a single brand. The market has seen sustained though slow revenue growth despite a difficult economic climate. Although the number of fixed lines in Brazil continues to increase slowly, partly attributed to VoIP connections, teledensity remains low. International infrastructure is set to improve considerably during the next two years as new cables are laid connecting to the US and Angola, while the government has also commissioned a review of an Amazon basin network connecting key areas of the country. The state-owned Telebrás will from 2017 also make use of a new satellite (under construction) to improve broadband connectivity) in rural areas.

The 2014 FIFA World Cup held in Brazil provided a stimulus to operators providing new technologies and networks such as LTE and FttP. The 2016 Olympic Games will similarly provide further encouragement from all stakeholders to improve infrastructure, though most benefits are likely to be limited to cities where events are being held.
Four companies (Telefónica’s Vivo, América Móvil’s Claro, Telecom Italia’s TIM Brasil, and the domestic player Oi) still dominate Brazil’s mobile market, though an emerging MVNO sector should begin to provide real price competition from 2016.

Operators are rolling out LTE networks at a fast pace in an effort to gain subscribers and secure revenue from mobile data services. Three of the four major mobile companies – Vivo, Claro, TIM Brasil and Oi – have secured spectrum in the 700MHz band for LTE services, though this spectrum is unlikely to be made available before late 2016 or early 2017. Mobile broadband is being supported by the declining cost of smartphones. M-commerce remains low in terms of transactions, but the country is an m-commerce pioneer in the region, and a number of initiatives between mobile network operators, banks and credit card companies have targeted the large number of people without bank accounts.

Brazil has one of the largest broadband markets in Latin America, though broadband penetration is only slightly above the regional average. The pay TV market is the largest in Latin America, with considerable room for further growth which has encouraged investors such as AT&T to gain a foothold in the market.
This report profiles the major and some minor fixed-line operators, and provides an overview of the broadband market, accompanied by updated statistics, market analyses, and forecasts to 2020. It also reviews the mobile voice and data markets, profiles the mobile operators and assesses their strategies as they endeavour to exploit opportunities offered by the fast developing mobile broadband sector.


Key developments:
Telebras aiming to use the SDGC satellite for broadband services from 2017;
New submarine cables linking Brazil with Europe, Angola and the US;
Government studies Northern Connection cable network across the Amazon basin;
Telecom revenue reaches R$234 billion;
New Antenna Law aimed at extending network footprints and improving mobile services;
Auction for the 700MHz band leaves two blocks unsold;
Telefónica rebrands newly acquired GVT as Vivo;
Embratel and Net Serviços merge with Claro Brasil;

Report update includes regulator’s market data to April 2015; operator data to Q1 2015; recent market developments.

Companies mentioned in this report:
Vivo (Telefônica Brasil), TIM Brasil, Oi, Embratel, Net Serviços, GVT, CTBC/Algar Telecom; Global Crossing, Star One, TelesatBrasil, Hispamar, Telebrás, Claro, TIM Brasil, Intelig, Sercomtel, Nextel Brasil, AlgarUnicel/Aeiou, Porto Seguro, Datora Telecom, Virgin Mobile, Sisteer, Terapar, Universo Online (UOL), Neovia, Eletropaulo Telecom, Copel, BuscaPé, Sky Brasil, Claro TV, Vivo TV, Oi TV.

Table Of Contents

Brazil - Telecoms, IP Networks and Digital Media
1. Key Statistics
1.1 Country overview
1.1.1 Economic background
2. Telecommunications Market
2.1 Overview of Brazil's telecom market
2.2 Market analysis
2.3 Market outlook - short to long term
3. Regulatory Environment
3.1 Regulatory developments
3.2 General Plan for Updating Telecom Regulations (PGR)
3.3 Regulatory authority
3.3.1 Anatel
3.4 Privatisation of Telebrás
3.5 Telecom sector liberalisation in Brazil
3.6 General Competition Plan
3.7 Concessions and authorisations
3.8 Mirror companies
3.9 Universal service goals
3.10 Government telecom funds (Fust, Fistel, and Funttel)
3.11 Foreign investment
3.12 Number portability
3.13 Access
3.14 Interconnection
3.15 Fixed-line contract renewal 2006
3.16 Fixed-line contract renewal 2011
3.17 Mobile consumer rights
3.18 Taxes and tax exemptions
4. Fixed Network Operators
4.1 Overview of fixed network market
4.2 Oi (Telemar)
4.2.1 Shareholders
4.2.2 Acquisition of Brasil Telecom
4.2.3 Merger with Portugal Telecom
4.3 Vivo (Telefônica Brasil)
4.3.1 Acquisition of TVA
4.3.2 Telesp-Vivo merger
4.4 Embratel
4.4.1 Shareholders
4.4.2 Acquisition of Vesper
4.4.3 Acquisition of Net
4.5 Global Village Telecom (GVT)
4.5.1 Shareholders
4.5.2 Sale to Telefónica
4.6 TIM Brasil
4.6.1 TIM Soluções Corporativas (Intelig Telecom)
4.7 CTBC/Algar Telecom
4.8 Sercomtel
5. Telecommunications Infrastructure
5.1 National telecom network
5.1.1 Fixed-line statistics
5.1.2 Forecasts fixed-line market 2015; 2017; 2020
5.1.3 Public payphones
5.2 International infrastructure
5.2.1 Submarine cable networks
5.2.2 Satellite networks
5.3 Infrastructure developments
5.3.1 IP and voice over internet protocol (VoIP)
5.3.2 Amazon cable
5.3.3 Very small aperture terminal (VSAT) networks
5.3.4 Smart meters/smart grids
5.4 Wholesale
5.5 Smart infrastructure
6. Broadband Market
6.1 Overview
6.1.1 Broadband statistics
6.2 Forecasts fixed broadband market 2015; 2017; 2020
6.2.1 Scenario 1 higher broadband growth
6.2.2 Scenario 2 lower broadband growth
6.2.3 Broadband market analysis
6.2.4 Digital inclusion and GESAC
6.3 National broadband plan
6.3.1 Inception
6.3.2 Network
6.3.3 Goals and realisations
6.3.4 Major participating operators
6.3.5 Price and speed
6.4 Brazil's ISP market
6.4.1 Overview
6.4.2 Universo Online (UOL)
6.5 Broadband network operators
6.5.1 Market share statistics
6.5.2 Oi Velox
6.5.3 Net Vírtua
6.5.4 Vivo Speedy
6.5.5 Power GVT
6.5.6 TIM Brasil
6.6 Cable modems
6.7 Asymmetrical Digital Subscriber Line (ADSL)
6.8 Fibre-to-the-Premises (FttP) networks
6.9 Broadband Powerline (BPL)
6.10 Fixed wireless broadband
6.10.1 WiFi
6.10.2 WiMAX
6.10.3 TDD-LTE
6.11 Media convergence
6.11.1 Overview of media convergence
6.11.2 Broadband TV (IPTV)
7. Digital Economy
7.1 E-commerce
7.2 S-commerce
7.3 E-government
7.4 E-health
7.5 E-learning
7.6 Online games
8. Digital Media
8.1 Social Media Overview
8.2 Broadcasting
8.2.1 Pay TV overview
8.2.2 Regulatory issues
8.2.3 Pay TV operators
8.2.4 Cable TV
8.2.5 IPTV
8.2.6 Multichannel multipoint distribution systems (MMDS)
8.2.7 Satellite-based digital pay TV developments
8.2.8 Digital Terrestrial TV (DTTV)
9. Mobile Communications
9.1 Overview of Brazil's mobile market
9.2 Mobile statistics
9.2.1 General statistics
9.2.2 Mobile voice services
9.2.3 Average Revenue Per User (ARPU)
9.2.4 Mobile broadband/data
9.2.5 Forecasts mobile market 2015; 2017; 2020
9.3 Regulatory issues
9.3.1 Mobile spectrum allocation and concession areas
9.3.2 Number Portability (NP)
9.3.3 Mobile Termination Rates (MTRs)
9.3.4 Network sharing
9.3.5 Tower infrastructure
9.3.6 Infrastructure sharing
9.4 Mobile infrastructure
9.4.1 Mobile technologies
9.4.2 Analogue networks
9.4.3 Digital networks
9.4.4 Other infrastructure developments
9.4.5 Machine-to-Machine (M2M)
9.5 Mobile content and applications
9.5.1 M-commerce
9.5.2 M-banking
9.5.3 Mobile games
9.6 Mobile handsets
9.7 Mobile Operators
9.7.1 Mobile Network Operators (MNOs)
9.7.2 Mobile Virtual Network Operators (MVNO)
Table 1 Country statistics 2015 (e)
Table 2 Telephone network statistics 2015 (e)
Table 3 Internet user statistics 2015 (e)
Table 4 Broadband statistics 2015 (e)
Table 5 Mobile statistics 2015 (e)
Table 6 National telecommunications authority
Table 7 Evolution of GDP in Brazil 2000 - 2015
Table 8 Telecommunications revenue 2000 - 2015
Table 9 Proportion of telecom revenue by segment 2000 - 2014
Table 10 Telecom revenue by segment 2005 - 2014
Table 11 Telecommunications investment 2000 - 2015
Table 12 Telecom investment by segment 2009 - 2014
Table 13 Proportion of telecom investment by segment 2000 - 2014
Table 14 Fixed lines in service operators' market share 2006 - 2015
Table 15 Oi fixed lines in service 1999 - 2015
Table 16 Vivo fixed lines in service 1999 - 2015
Table 17 Embratel fixed lines in service 2006 - 2015
Table 18 Embratel fixed-line revenue 2013 - 2015
Table 19 Vivo (GVT) financial data 2012 - 2014
Table 20 Vivo (GVT) revenue by service 2012 - 2013
Table 21 Vivo (GVT) fixed lines in service 2006 - 2015
Table 22 TIM Brasil fixed lines in service 2012 - 2015
Table 23 Algar Telecom fixed lines in service 2012 - 2015
Table 24 Historic - Fixed lines in service and teledensity 1995 - 2004
Table 25 Fixed lines in service and teledensity 2005 - 2015
Table 26 Forecast fixed lines 2015; 2017; 2020
Table 27 Public payphones 1996 - 2014
Table 28 Historic - Internet users and penetration 1998 - 2004
Table 29 Internet users and penetration 2005 - 2015
Table 30 Fixed broadband subscribers and penetration 2001 - 2015
Table 31 Internet access market share by platform 2005 - 2015
Table 32 Forecast broadband subscribers higher growth scenario 2015; 2017, 2020
Table 33 Forecast broadband subscribers lower growth scenario 2015; 2017; 2020
Table 34 Average broadband access speed (download) 2008 - 2014
Table 35 Broadband operators' market share 2003 - 2015
Table 36 Oi broadband subscribers 2001 - 2015
Table 37 Net broadband subscribers 2001 - 2015
Table 38 Vivo broadband subscribers 2001 - 2015
Table 39 GVT broadband subscribers 2004 - 2015
Table 40 Cable modem subscribers and penetration 2001 - 2015
Table 41 ADSL subscribers and penetration 2001 - 2015
Table 42 Telefónica/Vivo FttP homes passed and connected 2008 - 2014
Table 43 Fibre broadband subscribers 2014 - 2015
Table 44 WiFi hotspots in service 2013 - 2015
Table 45 Algar Telecom TV and broadband subscribers 2009 - 2015
Table 46 Brazil B2C e-commerce spending 2005 - 2013
Table 47 Historic - Pay TV subscribers and penetration 1998 - 2004
Table 48 Pay TV subscribers and penetration 2005 - 2015
Table 49 Historic - Pay TV market share by technology 1998 - 2004
Table 50 Pay TV market share by technology 2005 - 2015
Table 51 Pay TV market revenue 2005 - 2015
Table 52 Pay TV operators market share 2000 - 2015
Table 53 Net Serviços cable TV subscribers 2000 - 2015
Table 54 Sky Brazil TV subscribers 2010 - 2015
Table 55 Claro TV subscribers 2010 - 2015
Table 56 Oi TV subscribers 2010 2015
Table 57 Vivo TV subscribers 2012 2015
Table 58 Vivo subscribers 2011 2015
Table 59 Algar Telecom pay TV subscribers 2011 - 2015
Table 60 Historic - Cable TV subscribers and penetration 1998 - 2004
Table 61 Cable TV subscribers and penetration 2005 - 2015
Table 62 Historic - MMDS subscribers and penetration 1998 - 2004
Table 63 MMDS subscribers and penetration 2005 - 2015
Table 64 Historic - DTH subscribers and penetration 1998 - 2004
Table 65 DTH subscribers and penetration 2005 - 2015
Table 66 Historic - Mobile subscribers and penetration rate 1997 - 2004
Table 67 Mobile subscribers and penetration rate 2005- 2015
Table 68 Mobile prepaid/postpaid ratio 2003 - 2015
Table 69 Evolution of mobile ARPU in Brazil major operators 2009 - 2015
Table 70 3G mobile broadband subscribers and penetration 2008 - 2015
Table 71 Average mobile broadband speed 2008 - 2014
Table 72 Mobile broadband accesses by operator 2013 - 2015
Table 73 Forecast mobile subscribers higher growth scenario 2015; 2020
Table 74 Forecast mobile subscribers lower growth scenario 2015; 2020
Table 75 Mobile market share by technology 2004 - 2013
Table 76 3G municipal coverage 2008 - 2015
Table 77 3G subscribers and penetration 2008 - 2015
Table 78 LTE subscribers 2013 - 2015
Table 79 LTE subscribers by operator 2013 - 2015
Table 80 LTE subscriber market share by operator 2014 - 2015
Table 81 M2M terminals 2008 2015
Table 82 Handset and smartphones sales 2011 - 2015
Table 83 Domestic mobile handset production 2003 2014
Table 84 Mobile operators' market share 2002 - 2015
Table 85 3G/mobile broadband market share by operator 2009 2015
Table 86 Vivo mobile revenue (R$) 2010 - 2014
Table 87 Vivo financial data () 2013 - 2015
Table 88 Vivo mobile subscribers 2002 - 2015
Table 89 Vivo/Telemig mobile subscribers (historic) 2002 - 2007
Table 90 TIM Brasil mobile financial data 2010 - 2015
Table 91 TIM Brasil mobile subscribers 2002 - 2015
Table 92 Claro mobile revenue 2010 - 2015
Table 93 Claro mobile subscribers 2002 - 2015
Table 94 Oi mobile revenue by sector 2012 - 2015
Table 95 Oi mobile subscribers 2002 - 2015
Table 96 Oi/Amazônia/BrT mobile subscribers 2002 - 2008 (historic)
Table 97 NII Holdings mobile revenue (R$) 2012 - 2014
Table 98 Nextel Brazil revenue (US$) 2010 - 2015
Table 99 Nextel Brazil mobile subscribers 2002 - 2015
Table 100 Algar Telecom mobile revenue 2009 - 2014
Table 101 Algar Telecom mobile subscribers 2003 - 2015
Table 102 Sercomtel mobile subscribers 2003 - 2015
Table 103 MVNO subscribers 2012 - 2014
Table 104 Port Seguro mobile subscribers 2012 - 2014
Chart 1 Evolution of telecom revenue in Brazil 2003 - 2015
Chart 2 Telecom revenue by segment 2005 2015
Chart 3 Evolution of fixed lines in service 2005 - 2015
Chart 4 Internet users and penetration 2005 2015
Chart 5 Fixed broadband subscribers and penetration 2001 2015
Chart 6 Broadband market share at a glance 2007 - 2015
Chart 7 Cable modem subscribers and penetration 2001 2015
Chart 8 ADSL subscribers and penetration 2001 2015
Chart 9 Evolution of pay TV in Brazil 2005 - 2015
Chart 10 Pay TV technologies at a glance 2005 - 2015
Chart 11 Evolution of Brazil's mobile subscriber base 2000 - 2015
Chart 12 Evolution of mobile ARPU in Brazil major operators 2009 2015
Chart 13 Mobile broadband market share by operator 2009 2015
Exhibit 1 Map of Brazil
Exhibit 2 Regions and states of Brazil
Exhibit 3 Oi (Telemar) group at a glance
Exhibit 4 Oi company history
Exhibit 5 Telefônica Brasil (trading as Vivo) at a glance
Exhibit 6 Vivo company history
Exhibit 7 Embratel at a glance
Exhibit 8 Embratel company history
Exhibit 9 GVT at a glance
Exhibit 10 GVT company history
Exhibit 11 Atlantic Cable System planned
Exhibit 12 Geostationary satellites operating in Brazil
Exhibit 13 Net Serviços de Comunicação at a glance
Exhibit 14 TVA
Exhibit 15 Subdivision of Brazil into regions and areas
Exhibit 16 H-band for 3G services lots, areas, and spectrum winners
Exhibit 17 Bands for 4G services blocks, winners, and price/MHz/population
Exhibit 18 LTE TDD deployments
Exhibit 19 LTE deployments
Exhibit 20 700MHz auction results - 2014
Exhibit 21 3G network launches by operator 2007 - 2008
Exhibit 22 Subdivision of Brazil into regions and areas for mobile licensing
Exhibit 23 Telefônica Brasil (trading as Vivo) at a glance
Exhibit 24 Vivo concessions
Exhibit 25 The uneasy marriage between Telefónica and Portugal Telecom (historic)
Exhibit 26 TIM Brasil at a glance
Exhibit 27 TIM Brasil concession awards for frequency bands A, B, D, E
Exhibit 28 Claro Brasil at a glance
Exhibit 29 Claro concessions
Exhibit 30 Oi (TNL PCS) at a glance
Exhibit 31 Oi concession awards for frequency bands A, D, E, M

Companies Mentioned
Vivo (Telefandocirc,nica Brasil), TIM Brasil, Oi, Embratel, Net Serviandccedil,os, GVT, CTBC/Algar Telecom, Global Crossing, Star One, TelesatBrasil, Hispamar, Telebrandaacute,s, Claro, TIM Brasil, Intelig, Sercomtel, Nextel Brasil, AlgarUnicel/Aeiou, Porto Seguro, Datora Telecom, Virgin Mobile, Sisteer, Terapar, Universo Online (UOL), Neovia, Eletropaulo Telecom, Copel, BuscaPandeacute,, Sky Brasil, Claro TV, Vivo TV, Oi TV.

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