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I&R - Opportunities In Mobile Health Applications Market Report 2015

  • June 2015
  • -
  • Investment and Research
  • -
  • 53 pages

The rapid development of personal communication devices, such as mobile phones and tablets, has created a great opportunity for healthcare delivery methods. Near-ubiquitous mobile networks are allowing carers to diagnose, monitor, and communicate with patients with unprecedented speed and efficacy.
The emergence of low cost smartphones has allowed many users access to app stores, which are now home to over 100,000 unique mHealth apps. These range between freemium apps geared around diet and daily fitness routines, scaling up to costly premium apps with elaborate clinical reference points, images, diagnostic, and monitoring functions.

This has allowed many professionals and governments, especially in emerging markets are to adopt mHealth as a complementary strategy for strengthening healthcare systems and increasing populations’ access to healthcare. In developed markets, governments are choosing to utilise Telecare to improve healthcare delivery efficiency, aiming to reduce the burden on overstretched national health services and public finances.

Investment & Research has determined that the value of the global mHealth market will reach $11.05bn in 2015.

Why you should buy The mHealth Market 2015

- 53 pages of comprehensive analysis
- 8 tables, charts, and graphs quantifying the market in detail
- Global mHealth market forecasts between 2015 and 2020
- mHealth SWOT analysis
- 7 case studies covering stakeholders in the market across the world, this report gives examples of all five areas of Telecare, highlighting projects in action.

You can order this report today and gain an understanding of how to tap into the potential of this market by ordering The mHealth Market Report 2015.

Table Of Contents

IandR - Opportunities In Mobile Health Applications Market Report 2015
Executive Summary 6
Benefits of the Report 8
Intended Audience 8
Report Contributors 8
Methodology 8
Introduction To The Mobile Health Applications Market 10
Key Telemedicine Definitions 10
Health Informatics 10
Defining eHealth 10
Defining mHealth 11
The Evolution from eHealth to mHealth 11
Figure: Application Functionality of Mobile Phone 13
Mobile Health Applications 14
Health Monitoring Applications 14
Digital Health Records 14
Table: EMR vs. PHR 15
Prescribable Applications 16
Virtual Consultations 17
Benefits of Virtualcare 18
Drug Monitoring 19
Drug Development 19
Drug Authentication 20
Post-Market Surveillance 20
Outpatient Care 20
Patient Monitoring and Support 21
Self-Care 22
Disease Surveillance 22
Education and Awareness 22
The Role of Fitness Applications 23
Personal Training Applications 23
Nutrition Apps 24
Global SWOT of Industry 25
Mobile Operators and mHealth 26
Global Industry Outlook 27
mHelath Market Outlook and Forecasts 27
Figure: Global mHealth Market Size and Forecast to 2020 27
Figure: Global mHealth Market Size by Segment Forecast to 2020 28
Figure: mHealth app category share - Fitness and Medical reference apps are the largest mHealth app categories 29
Fitness Applications 30
Future Outlook 31
Regulatory Developments and Government Initiative in the mHealth Sector 32
Regulation and Efficacy of Applications 32
Global mHealth Regulation Initiative and Standards Collaboration 32
GSMA's mHealth Program Initiative 33
Figure: mHealth Stakeholders 34
Pan-African mHealth Initiative 34
mHealth Regulatory Coalition (MRC) 35
European Connected Health Alliance 35
Industry Case Studies 37
Case Study 1: Orange's M-health Initiative To Boost Competitiveness 37
Case Study 2: Regulating Drug Outlets and Personnel in Tanzania 38
Case Study 3: Drug Monitoring - mPedigree Combating Counterfeit Drugs in West Africa 39
Figure : Visualization of mPedigree and HP Drug Monitoring Application 39
Case Study 4: Outpatient Care - Telehealth service by Philips Electronics and Vidyo 40
Case Study 4: Self-care - SmarTone Self Health Management App In Honk Kong 41
Case Study 6: Disease Surveillance - Integrated Disease Surveillance and Response In Kenya 42
Case Study 7: Healthcare Monitoring - Mobile Alliance for Maternal Action in South Africa and India 43
Figure: illustration of MAMA process for sending out text messages to support healthy mothers and babies. 43
Conclusions and Key Findings 45
Infrastructure Provision 45
Network Capacity 45
Technology Awareness and Understanding 45
Regulatory Environment 46
Glossary Of Terms 47
Methodology 49
How We Generate Our Industry Forecasts 49
Disclaimer 49
Appendix A 50
Appendix B 51

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