Global Commercial Photography Industry

  • July 2010
  • -
  • Global Industry Analysts

This report analyzes the Global market for Commercial Photography in US$ Million. Annual estimates and forecasts are provided for the period 2007 through 2015. Also, a six-year historic analysis is provided for this market. The report profiles 240 companies including many key and niche players such as CMI Photography, Corbis Corporation, CPI Corporation, PictureMe Portrait Studio, Sears Portrait Studio, Getty Images, Inc., Lifetouch, Inc., Olan Mills, Inc., The Picture People , and Portrait Innovations Corporate Office. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

Table Of Contents




Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation and Reporting Level I-2
Quantitative Techniques and Analytics I-3
Product Definitions and Scope of Study I-3


Industry Structure: A Prelude II-1
Competitive Landscape II-1
Commercial Photography and Photo Studios In US II-2
A Straight Talk About Current Market Scenario II-2
Economic Slump Restrains Industry Revenues II-2
What Does It Take to Survive in the Marketplace? II-2
Internet As a Sales Channel II-2
Focus on Photographic Expertise II-3
Customization: An Adroit Strategy for Kindling Consumer
Interest II-3
Steer Clear of Microstock II-3
Market Trends and Issues II-4
Need for Advertising: The Fundamental Market Driver II-4
Digital Cameras to Dominate Professional Photography II-4
Powerful Niche Market Provides Photographers Higher Margins II-4
Microstock Sites: A Boon for Amateurs, New Professional
Photographers II-5
Commercial Photography Is Not As Pricey As Perceived II-5
Key Challenges II-5
Seasonality andCyclicality: A Key Market Characteristic II-5
Availability of Pictures for Free andPiece-Meal Basis Cap
Consumer Base II-6
Shallow Consumer Pockets Taper Revenues II-6
Future Outlook II-6

Introduction II-7
Types of Commercial Photography II-7
Portrait Photography II-7
Advertising Photography II-7
Stock Photography II-7
Location Photography II-8
Industrial Photography II-8
Fashion Photography II-8
Corporate Event and Venue Photograph II-8
Commercial Photography Environment II-8
Tools and Equipment II-8
History of Photography II-9
History of Black-and-White Photography II-10
History of Color Photography II-10
History of Digital Photography II-10
Relevance of Photography in Various Fields II-11
Print and Electronic Media II-11
Art II-11
Science and Forensics II-11
Market Participants II-11
Very Small Businesses II-11
Small Businesses II-12
Mid-Sized Businesses II-12

Microsoft Integrates Photosynth Technology into Microsoft
Virtual Earth II-13
Kodak Introduces APEX Photo-printing System II-13
Leica Camera Unveils New Digital Camera II-13
AKELstudio Introduces Novel Product and Catalog Photography II-14
Panasonic to Introduce Lumix DMC-GH1K II-14
Canon to Introduce EOS Kiss X3 II-14
AgfaPhoto Introduces AF5135MS II-14
Eastman Kodak Enhances Features of APEX II-14
Canon U.S.A. Introduces Novel Studio Solution Software II-15
Deutsche Telekom Rolls Out Polylooks Online Photo Agency II-16
Nikon Introduces Cameras D300s and D3000 II-16
Animoto Launches Features for Photography Commercial Accounts II-17
Nikon Introduces D3X Digital SLR II-17
Canon launches EOS 7D DSLR Camera II-18
Eastman Kodak Company Unveils New Product Array II-18
Eightball Media Launches Website for Main Street Studio II-20
Best Color Photo Launches New Official Website II-20
Canon to Unveil EOS 50D Camera and PowerShot Cameras II-20
Emailerv2 Launches ADBASE Software II-20
Consolidated Graphics Rolls Out Kodak Nexpress S3000 Digital
Production Color Presses II-21

Cn Newsprint Uses Kodak Prosper S10 Imprinting System In
Newspaper Applications II-22
Print Genius Promotes Advantages And Benefits Of Kodak
Nexpress Se Digital Platform II-22
Kinney Drugs Inks Agreement with Eastman Kodak II-22
Getty Images Renews Agreement with Major League Baseball
Properties II-23
Barco Inks Supply Agreement with Kodak II-23
Open Text Acquires Vizible II-23
Sakar International Inks Licensing Agreement with KODAK Eastman II-24
Kodak Signs Agreement with Photobucket II-24
Polaroid Holding Signs Agreement with Genii Capital II-24
Eastman Kodak Company Deploys CCD Image Sensors in New Cameras II-25
CPI and Sears, Roebuck and Co. Sign Licensing Agreement II-25
Sigma Purchases Foveon II-25
Premier Exhibitions Inks Agreement with Showtime Pictures II-25
Agence VU Selects Aurora II-26
Getty Images Enters into Partnership with Flickr II-26
Shoot the Moon Photography Expands in Commercial Photography
Business II-26
St. Joseph Communications to Takeover CMI II-27
The CAPS Group Takes Over Photography and Re-touching Studio
from GROUP360 Visual Communications II-27

CMI Photography (US) II-28
Corbis Corporation (US) II-28
CPI Corporation (US) II-28
PictureMe Portrait Studio (US) II-28
Sears Portrait Studio (US) II-28
Getty Images, Inc. (US) II-29
Lifetouch, Inc. (US) II-29
Olan Mills, Inc. (US) II-29
The Picture People (US) II-29
Portrait Innovations Corporate Office (US) II-29

Table 1: World Recent Past, Current and Future Analysis for
Commercial Photography by Geographic Region - US, Japan,
Europe, Asia-Pacific, and Rest of World Markets Independently
Analyzed with Annual Revenue Figures in US$ Million for Years
2007 through 2015 (includes corresponding Graph/Chart) II-30

Table 2: World Historic Review for Commercial Photography by
Geographic Region - US, Japan, Europe, Asia-Pacific, and Rest
of World Markets Independently Analyzed with Annual Revenue
Figures in US$ Million for Years 2001 through 2006 (includes
corresponding Graph/Chart) II-31

Table 3: World 13-Year Perspective for Commercial Photography
by Geographic Region - Percentage Breakdown of Revenues for
US, Japan, Europe, Asia-Pacific, and Rest of World Markets for
Years 2003, 2009, and 2015 (includes corresponding
Graph/Chart) II-31


Total Companies Profiled: 240 (including Divisions/Subsidiaries - 244)

Region/Country Players
The United States 23
Canada 9
Japan 3
Europe 196
France 8
Germany 30
The United Kingdom 133
Rest of Europe 25
Asia-Pacific (Excluding Japan) 13

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