Global Sales Force Automation (SFA) Industry

This report analyzes the Global market for Sales Force Automation (SFA) in US$ Million. Annual estimates and forecasts are provided for the period 2006 through 2015. The report profiles 68 companies including many key and niche players such as Microsoft Corporation, NetSuite, Inc., Oracle Corporation, RightNow Technologies, Inc., Salesforce.com, Inc., and SAP AG. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

Global Business Software Industry

SALES FORCE AUTOMATION (SFA) MCP-6064
A GLOBAL MARKET REPORT


CONTENTS


I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITION

Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-3
Quantitative Techniques & Analytics I-3
Product Definitions and Scope of Study I-3


II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW II-1
Outlook II-1
SFA Stays Grounded Amid Recession Times II-2
Global Market Overview and Analysis II-2
Application Integration Becomes a Highly Pursued Activity in
IT Industry II-3
On Demand Versions Gain Ground in SFA II-3
Software Upgrade & Replacement Needs Fuel Demand for On-
Demand Software II-4
Internet Backs ‘On Demand’ Success II-4
Mobile SFA Leads the Charge for SFA Market II-4
Emerging Market for Mobile SFA in Insurance Sector II-5
Consumers Demand Value Additions in SFA II-5
Security and Privacy: Matters of Concern II-6
SFA for Small and Mid-Sized Businesses II-6

2. COMPETITIVE SCENARIO II-8
Comparison of Strengths and Weaknesses of Major Players -
Salesforce.com, Oracle, SAP, Microsoft, RightNow
Technologies, Sage Software, and NetSuite in the SFA market II-9
SFA Tools of Major Players - Microsoft Corp., NetSuite Inc.,
Microsoft, RightNow Technologies, Oracle PeopleSoft, SAP, and
Sage Software II-10

3. PRODUCT OVERVIEW II-11
Sales Force Automation: An Introduction II-11
Functions II-12
Advantages of SFA II-12
Introduction and Progression II-14
Restraining Factors in SFA’s Successful Implementation II-14
Mobile Sales Force Automation II-14
Growth Drivers for Mobile SFA II-15
Advantages of Mobile SFA II-15

4. STRATEGIC CORPORATE DEVELOPMENTS II-16
SPEC India Develops SFA Software II-16
H3 Solutions and Bamboo Solutions Enter into Partnership II-16
Antenna Software Takes Over Dexterra II-16
Mughamrat Introduces Van Sales System Software MS5 SME II-17
jLAN Technologies Introduces Mobile Credit Card Processing Module II-17
Salesforce.com Unveils Contact Manager Edition II-17
MobiQuest Introduces Mobile Sales Tool II-18
Salesforce.com and Glovia International Launch Glovia.com
Order Management II-19

5. FOCUS ON SELECT PLAYERS II-20
Microsoft Corporation (USA) II-20
NetSuite, Inc. (USA) II-20
Oracle Corporation (USA) II-20
RightNow Technologies, Inc. (USA) II-21
Salesforce.com, Inc. (USA) II-21
SAP AG (Germany) II-22

6. GLOBAL MARKET PERSPECTIVE II-23
Table 1: World Recent Past, Current & Future Analysis for
Sales Force Automation (SFA) by Geographic Region - US,
Europe, Asia-Pacific and Rest of World Markets Independently
Analyzed with Annual Revenue Figures in US$ Million for Years
2006 through 2015 (includes corresponding Graph/Chart) II-23

Table 2: World 10 -Year Perspective for Sales Force Automation
(SFA) Market by Geographic Region - Percentage Breakdown of
Revenue for US, Europe, Asia-Pacific and Rest of World Markets
for 2006, 2009 and 2015 (includes corresponding Graph/Chart) II-24


III. COMPETITIVE LANDSCAPE

Total Companies Profiled: 68

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Region/Country Players
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The United States 34
Canada 1
Japan 1
Europe 14
France 1
Germany 1
The United Kingdom 4
Italy 1
Rest of Europe 7
Asia-Pacific (Excluding Japan) 16
Africa 1
Middle-East 1
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