Global Mobile Video Services Industry

This report analyzes the worldwide markets for Mobile Video Services in US$ Million. The US market is further analyzed by the following Segments: Downloadable Video Services, Streaming Services, and Multicast Video Services. The report provides separate comprehensive analytics for the US, Europe, Asia-Pacific, and Rest of World. Annual estimates and forecasts are provided for the period 2008 through 2017. The report profiles 111 companies including many key and niche players such as AT&T Mobility LLC, Dialogic Corporation, Dilithium, Inc., FunMobility, Inc., Google, Inc., MobiTV, Inc., Nokia Corporation, PacketVideo Corporation, Phunware, Inc., Qualcomm Incorporated, QuickPlay Media, RealNetworks, Inc., ROK Broadcasting Corporation Limited, Sprint, Verizon Wireless, Inc., Vuclip, and Yamgo. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

Global Auto Electronic And Electric Equipment Industry

1. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS 1
Study Reliability and Reporting Limitations 1
Disclaimers 2
Data Interpretation & Reporting Level 3
Quantitative Techniques & Analytics 3
Product Definitions and Scope of Study 3
Mobile Video Broadcasting 3
Mobile Video Streaming 3
Mobile Video Downloading 4

2. INDUSTRY OVERVIEW 5
Online Video Market - An Overview 5
Mobile Video - A Preface 5
Quintessential Market Drivers 6
Sophisticated Handsets 6
Next-Generation Networks 6
Mobile Video Advertising 6
Superior Video Codecs 7
Impact of Recession in Retrospect 7
Outlook 7
Emerging Market to Turbo Charge Future Growth in the Mobile
Video Market 8
Developing World to Lead Adoption Mobile TV 8
Deployment of Advanced Mobile Networks to Boost Mobile Video
Services 9
Key Strategies for Mobile Video Service Providers 9
Technology Collaborations: A Must for Mobile Video Service
Providers 9
Challenges Associated with Development of Mobile Video
Applications 10
Device Diversity 10
Consoling the IP-Based Media and TDM-Based Handsets 10
Bandwidth Related Issues 10
Interactivity 11
Issues Associated with Video Content Distribution 11

3. NOTEWORTHY TRENDS, GROWTH DRIVERS & ISSUES 12
User Expectations Guide the Market 12
Mobile TV Fuels Market Growth 12
Demographic Factors Influence Mobile TV Uptake 13
Opportunity Indicators 13
Table 1: World Market for Mobile Satellite Television
(2010): Percentage Breakdown of Dollar Revenues by
Geographic Region (includes corresponding Graph/Chart) 13
Growth in Demand for Feature-Rich Handsets to Infuse New Demand 13
Smartphones Fuel Mobile Video Services Growth 14
Table 2: Worldwide Market for Smartphones (2009 & 2011):
Percentage Market Share Breakdown of Unit Shipments by
Operating Systems (includes corresponding Graph/Chart) 15
iPhone Leads the Charge 15
Advertisement and Location-Based Services Extend Opportunity 15
Social Networking Encourages Mobile Video Adoption 16
Streaming and Broadcast - Impacting the Mobile Video in their
Own Way 17
Growing Demand Generates Novel Opportunities for Application
Developers and Network Operators 17
Latest Trends Demand Transformation in Transcoding 17

4. PRODUCT OVERVIEW 18
Prelude 18
Types of Mobile Video Services 18
Mobile Video Broadcasting 18
Mobile Video Streaming 18
Mobile Video Downloading 18
Based on End-User 19
Business-Oriented Mobile Video Services 19
Consumer-Centric Mobile Video Services 19
Types of Video Services 19
Value-Added Mobile Video Services 20
Video on Demand (VoD) 20
Mobile TV 20
Video Portals 20
Live Cameras 20
User-Generated Video (UGV) 20
Other Streaming Applications 20
Mobile Video Architecture 21
Video Gateways 21
Transcoders 21
Media Servers 21
Announcements or Messaging 21
IVVR 21
Streaming Video 22
Formats of Multimedia Content 22
Mobile Content Delivery Options 22
Unicast Streaming 22
Broadcasting 22
Transcoding - An Important Element in Mobile Video Delivery 23
Role of 3G-324M Framework in Mobile Video 23
Integration of 3G Mobile Network with IP Services Core 24
Integration of Services for Cost-Reduction 24

5. PRODUCT/SERVICE LAUNCHES 25
Bambuser Rolls Out New Premium Packages for Interactive Video
Broadcasting Services 25
Vidyo Introduces VidyoMobile Video Conferencing Solution 25
BH Telecom to Launch Live Camera and Mobile TV services 26
Qualcomm Collaborates with ooVoo to Offer HD Video into Mobile
Communication 26
HTC to Introduce HTC Watch Service 26
Verizon Wireless Introduces 4G Mobile Reporter with LiveCast
Media 26
AT&T to Introduce Mobile Video Service Powered by MobiTV 26
FET Introduces Mobile Video upon Direct Services 27
Tango Introduces Mobile Video Calling Service in Android
Market and App Store 27
Cox Media Group to Launch New Mobile DTV services 27
Onstream Media Rolls Out Live Mobile Video Streaming Service
for Smart Phones X 28
Geocast TV and VisitBritain Introduce iClick2go 28
ooVoo Rolls out ooVoo Mobile 28
Thwapr Introduces Mobile Video Sharing Service 28
T-Mobile and Qik to Launch myTouch 4G Mobile Video Chat Service 29
Verizon Communications Unveils Flex View Service 29
QuickPlay Unveils Multi-Screen Movie Solution 29
Verimatrix Launches ViewRight® Web Security Client 30
Polsat to Introduce Mobile Ipla Video Player for Android
Operating System 30
ATCi Launches Live Mobile Video Streaming Service 30
Orange Kenya Introduces Mobile Video Service 31
ROK Entertainment Group and MTNL to introduce iPlayer Mobile
Video Service 31
Fox Mobile Unveils Bitbop Mobile Video Service 31
Ucell Launches Mobile Video Service 31
RealNetworks to Unveil Novel Mobile Video Service 32
Dilithium Introduces Galaxy Mobile Video Suite 32
mSpot Unveils Online Streaming Movie Service 32
Verizon Wireless Introduces V Cast Video for Android Smartphones 32
Fox Mobile Unveils Bitbop Mobile Beta Application 33
RealNetworks Unveils New Mobile Video Portal 33
Qualcomm Unveils FLO-EV 33
Vodafone UK Introduces Qik Mobile Video Service 33
3UK Introduces Mobile Subscription Video-on-demand Service 34
ROK Entertainment Group Extends FreeBe TV to iPhones 34
Yamgo.TV Introduces Free Football Mobile Service 34
Expway and Harmonic Unveil Over-The-Air ATSC Mobile DTV Solution 34
Dialogic Unveils Integrated Media Platform and Video Gateway 35
Samsung Mobile Launches Samsung Movies 35
Brilliant Digital Entertainment to Launch New Mobile Video
Service 36
Dilithium Introduces Dilithium Content Adapter for iPhones 36
3 UK Launches 3 on Demand 36
China Telecommunications Rolls Out Video Streaming Services 36
PacketVideo Launches Mobile Video Service for iPhones 37
Limelight Networks Introduces LimelightADS and LimelightREACH 37
CTV and TELUS Introduces Video-on-Demand Service 37
Qik Unveils Push API 38
Bharat Sanchar Nigam Rolls Out New Mobile Services 38
Babelgum and Vodafone Introduce Mobile Video Service 38
Bharat Sanchar Nigam Rolls Out 3G Services 38
Msnbc.com Launches Mobile Video Service 38
Scripps Networks and MediaFLO USA Introduce FLO TV™ Lifestyle
Service 39
Oasis Systems and Nano Equipment Roll Out Asia Video Club 39
Avea Launches Paid-Subscription Video Ringtone Service 39
Fox Reality Channel Introduces Apple® iPhone™ Mobile Video
Service 40
Qualcomm Introduces MediaFLO Broadcast Mobile TV Platform 40
Dilithium Introduces Dilithium Content Adapter 40
Beijing TV and i-Vision Introduce Mobile Cheering Station 41
KDDI and Okinawa Cellular Launch au BOX 41
Singapore Telecommunications Introduces Mobile TV Service 41
Okinawa Cellular and KDDI Introduce LISMO Video 41
KPN Launches MobielTV Service 42
Telcel and ROK Entertainment Group Introduces Ideas TV 42
ROK Entertainment Group Launches Mobile News on Demand 42
Shazam and VidZone Digital Media to Launch Mobile Download 42
Veveo™ Launches WikiTap Application 43
Vringo Launches Vringo Channels 43
MySpace Mobile Unveils Streaming Video Service 43
Swanbay Mobile Unveils Mobile Video Application 43
Red Planet Media Introduces FUNimation Channel 43
3 Introduces Mobile Music Video Service 44
Revision3 and Transpera Unveil Mobile Web Service 44
MultiVu™ Rolls Out Mobile Video Distribution Service 44
Berggi Introduces BerggiVideo 44
Nexage Unveils PhoneCast Pro 2.0 45
Flickr Upgrades Mobile Video Sharing Features 45
ROK Entertainment Group Unveils ROK TV for BlackBerry®
Smartphones 45

6. RECENT INDUSTRY ACTIVITY 46
BesTV New Media and Lenovo New Media Enter into Joint Venture 46
Skype Acquires Qik 46
Tremor Media Takes Over Transpera 46
KT Installs Mobile Video Broadcasting Service of Syniverse
Technologies 47
Ericsson Collaborates with Vantrix 47
Microsoft Signs Agreement with Skype 47
Walt Disney Signs Agreement with China Mobile 48
Akamai Technologies Acquires Velocitude 48
Apalya Technologies to Enter into Partnership with Global
Cricket Ventures 48
Qualcomm to Discontinue FLO TV Mobile Television Service 48
WCCB Purchases Grass Valley's Mobile Video Transmission System 49
RigNet and Librestream Technologies Enter into Reseller Agreement 49
Sonic Solutions Acquires DivX 49
Monsoon Ads Enters into Partnership with Times Audience Network 50
Thwapr and Seaospa Enter into Reverse Acquisition 50
NTT DoCoMo Acquires PacketVideo 50
OnMobile Global Takes Over 3G Video Technology and Mobile
Solutions of Dilithium Networks 51
Dialogic Corporation and Veraz Networks Merge 51
Zoom Technologies to Acquire Leimone Shengtong Culture
Development 51
RGB Networks Takes Over RipCode 52
uVuMobile Inks Letter of Intent to Take Over WASP Mobile 52
RTL Nederland Enters into Collaboration with ThirdPresence 52
MTNL Teams Up with ROK Entertainment Group 53
KIT digital and GoTV Networks Ink Agreement 53
Vuclip Collaborates with European Wireless Operators 53
Swisscom Selects Harmonic ProStream™ Transcoder for Mobile TV
Content 53
Turkcell Selects Dilithium to Provide Multimedia and Video
Services (Turkey) 54
China Mobile Communications and Tudou.com Enter into Strategic
Partnership 54
NTT DoCoMo Purchases 35% Stake in PacketVideo 54
Limelight Networks Acquires Kiptronic 54
Global Media Services Merges with GridNetworks 54
Qualcomm Takes Over Digital Fountain 55
Zed Purchases Player X 55
Marvel Entertainment Teams Up with Vringo 55
Discovery Communications Partners with 3Cinteractive 56
Discovery Communications Signs Deal with Rhythm NewMedia 56
Discovery Communications Inks Partnership Deal with Transpera 56
Vuclip Enters into Partnership with mKhoj 57
Transpera Enters into Partnership with The Weather Channel
Interactive 57
Transpera Signs Deal with msnbc.com 57
Audiovox/Jensen Enters into Partnership with MediaFLO 57
Bell Mobility Selects QuickPlay Media for Powering Mobile TV
Services 58
Zain Chooses Dilithium 58
Brightcove Collaborates with Qik 58
Pax Clean Energy and Mobile Video Development Sign Agreement 58
SeaChange International and Envivio Extend Partnership 59
Saudi Telecom Company Chooses Dilithium 59
Anderson-Taylor and Conklin Intracom Sign Agreement 59
Ortiva Wireless Enters into Contract with Mobix Interactive 59
Vringo and Sony Ericsson Announce Global Partnership 60
Qualcomm Enters into Agreement with ProTelevision Technologies 60
América Móvil Enters into Partnership with Nokia 60
Player X Enters into Partnership with Orange UK 61
Player X Enters into Partnership with Sony Ericsson 61
Universal Music Group Enters into Partnership with Kyte 61
Sun Microsystems and Vidiator Collaborate 62
On Demand Group Acquires Mobix Interactive 62
Droplet Technology Snaps Up Sipcall 62
PixelFish Takes Over Eyespot 63
Dialogic Signs Deal to Take Over the NMS Communications
Platforms Business 63
KIT digital Acquires Kamera Content 63
SHAPE Services Purchases Warelex 64
ROK Entertainment Group Purchases Jalipo 64
LiveWire Mobile Takes Over Groove Mobile 64
Mandalay Media Takes Over AMV Holding 65
Turner Teams Up with Vidiator 65
Bouygues Telecom Forms Partnership with Vringo™ 65
BSNL Chooses Dilithium for Deploying Video and Streaming Services 66
Aster Information Technology Inks Agreement with On2 Technologies 66
Vodafone Italia Selects Amobee Media Systems 66
MobileOne Chooses Streamezzo 67
NextWave Wireless Enters into Partnership with Huawei
Technologies 67
QuickPlay Media Enters into Partnership with Amobee Media Systems 67
NMS Communications Enters into Partnership with Atlantic
Convergence 68
YouTube Extends Mobile Video Service 68
LookBird Signs Partnership with VuClip™ 68
NTT DOCOMO Forms Joint Venture with Avex Entertainment 68
Transpera and Clearspring Technologies Enter into Partnership 69
MobiTV and Media Excel Enter into Partnership 69
Bay Talkitec Ventures into Mobile VAS 69
Verizon Wireless Collaborates with TMZ 70
Mobix Interactive Signs Agreement with Wmode 70
uVuMobile and GlobalTakeoff Sign Agreement 70
TeleMessage and Mobixell Networks Enter into Partnership
Agreement 71
Blockbuster Teams Up with Microsoft 71
Momail and Picsearch Enter into an Alliance 71
3 UK Selects 4th Screen Advertising and Mobix Interactive 72
mywaves and MTV Networks Enter into Partnership 72
News Over Wireless and E.W. Scripps Enter into an Agreement 72
Global Mediacom Teams Up with Nokia Siemens Networks 73
Virgin Mobile UK and Player X Join Hands 73
Endemol and Player X Sign a Deal 73
Ericsson and Cellcom Israel Sign Deal for Mobile TV Solution 74
NTT DoCoMo Selects TOKYO PacketVideo 74
3 and O2 Introduce Open Access Mobile Video Community 74
Veveo and Motorola Sign Licensing Agreement 74

7. FOCUS ON SELECT PLAYERS 75
AT&T (US) 75
Dialogic Corporation (Canada) 75
Dilithium (US) 75
Google, Inc. (US) 76
MobiTV, Inc. (US) 76
Nokia Corporation (Finland) 76
PacketVideo Corporation (US) 77
Phunware, Inc. (USA) 77
Qualcomm Incorporated (US) 78
QuickPlay Media (Canada) 78
RealNetworks, Inc. (US) 78
ROK Broadcasting Corporation Limited (UK) 79
Sprint (US) 79
Verizon Wireless, Inc. (US) 79
Vuclip (US) 80
Yamgo (UK) 80

8. GLOBAL MARKET PERSPECTIVE 81
Table 3: World Recent Past, Current & Future Analysis for
Mobile Video Services by Geographic Region - US, Europe,
Asia-Pacific, and Rest of World Markets Independently Analyzed
with Annual Revenue Figures in US$ Million for Years 2008
through 2017 (includes corresponding Graph/Chart) 81

Table 4: World 10-Year Perspective for Mobile Video Services
by Geographic Region - Percentage Breakdown of Revenues for
US, Europe, Asia-Pacific, and Rest of World Markets for Years
2008, 2011 & 2017 (includes corresponding Graph/Chart) 82

Table 5: World Recent Past, Current & Future Analysis for
Mobile Video Services by Geographic Region - US, Europe,
Asia-Pacific, and Rest of World Markets Independently Analyzed
with Number of Subscribers in Thousand for Years 2008 through
2017 (includes corresponding Graph/Chart) 83

Table 6: World 10-Year Perspective for Mobile Video Services
by Geographic Region - Percentage Breakdown of Number of
Subscribers for US, Europe, Asia-Pacific, and Rest of World
Markets for Years 2008, 2011 & 2017 (includes corresponding
Graph/Chart) 84

9. THE UNITED STATES 85
A.Market Analysis 85
Current & Future Analysis 85
Overview 85
Key Trends & Growth Drivers 86
Mobile Video Subscriptions on Growth Path 86
Sophisticated Handsets Drive the Market 86
Growing Demand for 3G Services to Improve Mobile Video
Prospects 87
Internet Access through Mobile on Rise 87
Market Participants Look Up to Mobile Video 87
Investments in Mobile Video Infrastructure to Inflate 88
Adult Viewers: A Major Audience Base 88
Table 7: Mobile Video Market in the US (2010): Percentage
Share Breakdown of Audience Base by Age Group (includes
corresponding Graph/Chart) 88

Table 8: Mobile Video Market in the US (2010): Percentage
Share Breakdown of Audience Base by Gender (includes
corresponding Graph/Chart) 89
Average Time Spent on Mobile Video Content by Age Group 89
Competitive Scenario 89
Product/Service Launches 89
Strategic Corporate Developments 101
Select Players 115
B.Market Analytics 120
Table 9: US Recent Past, Current & Future Analysis for
Mobile Video Services by Segment - Downloadable Video
Services, Streaming Services, and Multicast Video Services
Markets Independently Analyzed with Annual Revenue Figures
in US$ Million for Years 2008 through 2017 (includes
corresponding Graph/Chart) 120

Table 10: US 10-Year Perspective for Mobile Video Services
by Segment - Percentage Breakdown of Revenues for
Downloadable Video Services, Streaming Services, and
Multicast Video Services Markets for Years 2008, 2011 & 2017
(includes corresponding Graph/Chart) 121

Table 11: US Recent Past, Current & Future Analysis for
Mobile Video Services Analyzed by Number of Subscribers in
Thousand for Years 2008 through 2017 (includes corresponding
Graph/Chart) 122

10. EUROPE 123
A.Market Analysis 123
Current & Future Analysis 123
Product/Service Launches 123
Strategic Corporate Developments 127
Select Players 132
B.Market Analytics 134
Table 12: European Recent Past, Current & Future Analysis
for Mobile Video Services Analyzed with Annual Revenue
Figures in US$ Million for Years 2008 through 2017 (includes
corresponding Graph/Chart) 134

Table 13: European Recent Past, Current & Future Analysis
for Mobile Video Services Analyzed by Number of Subscribers
in Thousand for Years 2008 through 2017 (includes
corresponding Graph/Chart) 135

11. ASIA-PACIFIC 136
A.Market Analysis 136
Current & Future Analysis 136
Mobile Content and TV Market Witnesses Growth 136
Mobile TV Adoption to Inflate 136
Product/Service Launches 137
Strategic Corporate Developments 140
B.Market Analytics 147
Table 14: Asia-Pacific Recent Past, Current & Future
Analysis for Mobile Video Services Analyzed with Annual
Revenue Figures in US$ Million for Years 2008 through 2017
(includes corresponding Graph/Chart) 147

Table 15: Asia-Pacific Recent Past, Current & Future
Analysis for Mobile Video Services Analyzed by Number of
Subscribers in Thousand for Years 2008 through 2017
(includes corresponding Graph/Chart) 148

12. REST OF WORLD 149
A.Market Analysis 149
Current & Future Analysis 149
Product/Service Launches 149
Strategic Corporate Developments 151
Select Players 154
B.Market Analytics 156
Table 16: Rest of World Recent Past, Current & Future
Analysis for Mobile Video Services Analyzed with Annual
Revenue Figures in US$ Million for Years 2008 through 2017
(includes corresponding Graph/Chart) 156

Table 17: Rest of World Recent Past, Current & Future
Analysis for Mobile Video Services Analyzed by Number of
Subscribers in Thousand for Years 2008 through 2017
(includes corresponding Graph/Chart) 157


COMPETITIVE LANDSCAPE

Total Companies Profiled: 111 (including Divisions/Subsidiaries - 115)

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Region/Country Players
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The United States 57
Canada 4
Japan 3
Europe 28
France 3
The United Kingdom 14
Italy 1
Spain 1
Rest of Europe 9
Asia-Pacific (Excluding Japan) 17
Latin America 4
Africa 1
Middle East 1
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