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Visiongain's latest exclusive report examines how Smartphone adoption rates are on the rise, due to Apple's iPhone and the recent influx of app stores. Mobile Applications are at the heart of this new trend.
According to our research and such sources as Comscore, the inevitable ascent of the mobile gaming market depends not only on smartphone subscribers' higher propensity to play games on their mobile devices, but also their heavier gaming activity across nearly every dimension. Smartphone subscribers (47.1 per cent) are three times more likely than feature phone subscribers (15.7) to play games on their device at least once a month. They are more than five times as likely to play games almost every day and far surpass their feature phone counterparts across various methods of game play.
Smartphone subscribers also install significantly more games on their devices with 27.3 per cent having installed at least one game compared to just 5.6 per cent of feature phone subscribers. A third of smartphone subscribers with games have more than five games installed on their phones, while less than one per cent of feature phone subscribers have that many games installed.
Since the inception of 'App Stores', Smartphone manufacturers and Mobile Game developers have been trying to provide handsets and game applications that can capitalise on this new market and increase revenue streams. For example, Apple's most recent gadget - the iPad has been launched with a significantly greater number of game apps than any other kind of application.
Although not a Smartphone as such like the iPhone, the iPad is clearly being marketed on the strength of the available apps and with games at the forefront this proves that the rest of the industry must catch up in order to succeed.
With new gaming trends and technology yet to be fully capitalised upon this report shows where developers and manufacturers can profit. These factors and the several other key points are covered in this latest management report along with the following:
• What is a Smartphone?
• What is a Mobile Game?
• What are App Stores?
• Why are Smartphone games going to be popular?
• What technology can be utilised to make Smartphone gaming better?
• How can Smartphone games benefit from Social Media?
• What competition do Smartphones face in the market?
• What do 'gamers' want?
• How can developers maximise their profits?
• How can Handset manufacturers capitalise on gaming trends?
Who needs to read this report?
• Mobile/Cellular network operators – Operators can gain further knowledge of the technical issues currently affecting game play, the possible future network demands and what the consumer and manufacturer need from their operator to improve services and to increase customer base and customer loyalty.
• Game developers- Mobile Game developers and Traditional game developers wishing to break into the market can learn what market successes can be built upon, failures which can be avoided and gaps in the market ready to be filled. New gaming trends and new software not yet being used to its full potential for games are all underlined.
• Mobile handset manufacturers – Companies can consider options of developing their product to maximise game playability, to efficiently create a valid replacement for handheld consoles and to create a product that the consumer both needs and wants.
• Other Sectors – The report details how Smartphone game apps can be used in a myriad of ways to market a variety of products and services from Hollywood films to banks and even charities.
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