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Alcoholic Drinks in China, Euromonitor International

  • June 2016
  • -
  • Euromonitor International
  • -
  • 102 pages

Two years after the anti-extravagance campaign regarding government agencies’ consumption, initiated in late 2013, total volume sales of spirits and wine posted growth in 2015. Rising individual and family consumption is the major reason attributed to the recovery. Beer, as the largest category under alcoholic drinks, is heavily reliant on the average temperature in summer for its consumption. 2015’s bad weather severely negatively impacted on its sales, driving down total volume sales of alcoho...

Euromonitor International's Alcoholic Drinks in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Alcoholic Drinks in China, Euromonitor International
ALCOHOLIC DRINKS IN CHINA
Euromonitor International
June 2016

LIST OF CONTENTS AND TABLES

Executive Summary
Volume Sales of Spirits and Wine Recover in 2015, While Beer's Sales Fall Because of Low Summer Temperatures
Rtds Remains the Category With the Most Dynamic Growth
Domestic Companies Are Competitively Positioned To Dominate the Market
Internet Retailing Posts the Greatest Value Sales Rise Among Distribution Channels
Higher Total Volume Cagr Is Expected Over the Forecast Period
Key Trends and Developments
Consumption Is Greater Among Younger Consumers
Niche Categories Gain More Attention in Alcoholic Drinks
Affordable Imported Products Gaining in Popularity
Key New Product Launches
Summary 1 Key New Product Developments 2015
Territory Key Trends and Developments
East China
Mid China
North and Northeast China
Northwest China
South China
Southwest China
Market Background
Legislation
Table 1 Number of On-trade Establishments by Type 2010-2015
Taxation and Duty Levies
Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2015
Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2015
Table 3 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2015
Table 4 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2015
Table 5 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2015
Table 6 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2015
Table 7 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2015
Table 8 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2015
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 9 Retail Consumer Expenditure on Alcoholic Drinks 2010-2015
Market Data
Table 10 Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 11 Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 12 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 13 Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Table 14 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2015
Table 15 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2015
Table 16 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2015
Table 17 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2015
Table 18 Sales of Alcoholic Drinks by Region: Total Volume 2010-2015
Table 19 Sales of Alcoholic Drinks by Region: Total Value 2010-2015
Table 20 Sales of Alcoholic Drinks by Region: % Total Volume Growth 2010-2015
Table 21 Sales of Alcoholic Drinks by Region: % Total Value Growth 2010-2015
Table 22 GBO Company Shares of Alcoholic Drinks: % Total Volume 2011-2015
Table 23 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2010-2015
Table 24 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2015
Table 25 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 26 Forecast Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 27 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 28 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Table 29 Forecast Sales of Alcoholic Drinks by Region: Total Volume 2015-2020
Table 30 Forecast Sales of Alcoholic Drinks by Region: Total Value 2015-2020
Table 31 Forecast Sales of Alcoholic Drinks by Region: % Total Volume Growth 2015-2020
Table 32 Forecast Sales of Alcoholic Drinks by Region: % Total Value Growth 2015-2020
Definitions
Published Data Comparisons
Sources
Summary 3 Research Sources
China Resources Beer (holdings) Co Ltd in Alcoholic Drinks (china)
Strategic Direction
Key Facts
China Resources Beer (holdings) Co Ltd in Alcoholic Drinks (china)
Strategic Direction
Key Facts
Summary 4 China Resources Beer (Holdings) Co Ltd: Key Facts
Summary 5 China Resources Beer (Holdings) Co Ltd: Operational Indicators
Competitive Positioning
Summary 6 China Resources Beer (Holdings) Co Ltd: Competitive Position 2015
Niulanshan Distillery Co Ltd in Alcoholic Drinks (china)
Strategic Direction
Key Facts
Summary 7 Niulanshan Distillery Co Ltd: Key Facts
Summary 8 Niulanshan Distillery Co Ltd: Operational Indicators
Competitive Positioning
Summary 9 Niulanshan Distillery Co Ltd: Competitive Position 2015
Shanghai Bacchus Liquor Co Ltd in Alcoholic Drinks (china)
Strategic Direction
Key Facts
Summary 10 Shanghai Bacchus Liquor Co Ltd: Key Facts
Competitive Positioning
Summary 11 Shanghai Bacchus Liquor Co Ltd: Competitive Position 2015
Sichuan Yibin Wuliangye Distillery Co Ltd in Alcoholic Drinks (china)
Strategic Direction
Key Facts
Summary 12 Sichuan Yibin Wuliangye Distillery Co Ltd: Key Facts
Summary 13 Sichuan Yibin Wuliangye Distillery Co Ltd: Operational Indicators
Competitive Positioning
Summary 14 Sichuan Yibin Wuliangye Distillery Co Ltd: Competitive Position 2015
Zhejiang Guyue Longshan Shaoxing Wine Co Ltd in Alcoholic Drinks (china)
Strategic Direction
Key Facts
Summary 15 Zhejiang Guyue Longshan Shaoxing Wine Co Ltd: Key Facts
Summary 16 Zhejiang Guyue Longshan Shaoxing Wine Co Ltd: Operational Indicators
Competitive Positioning
Summary 17 Zhejiang Guyue Longshan Shaoxing Wine Co Ltd: Competitive Position 2015
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 18 Lager by Price Band 2015
Category Data
Table 33 Sales of Beer by Category: Total Volume 2010-2015
Table 34 Sales of Beer by Category: Total Value 2010-2015
Table 35 Sales of Beer by Category: % Total Volume Growth 2010-2015
Table 36 Sales of Beer by Category: % Total Value Growth 2010-2015
Table 37 Sales of Beer by Off-trade vs On-trade: Volume 2010-2015
Table 38 Sales of Beer by Off-trade vs On-trade: Value 2010-2015
Table 39 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 40 Sales of Beer by Off-trade vs On-trade: % Value Growth 2010-2015
Table 41 GBO Company Shares of Beer: % Total Volume 2011-2015
Table 42 NBO Company Shares of Beer: % Total Volume 2011-2015
Table 43 LBN Brand Shares of Beer: % Total Volume 2012-2015
Table 44 Production, Imports and Exports of Beer: Total Volume 2009-2014
Table 45 Imports of Beer by Country of Origin: Total Volume 2009-2014
Table 46 Imports of Beer by Country of Origin: Total Value 2009-2014
Table 47 Exports of Beer by Country of Destination: Total Volume 2009-2014
Table 48 Exports of Beer by Country of Destination: Total Value 2009-2014
Table 49 Forecast Sales of Beer by Category: Total Volume 2015-2020
Table 50 Forecast Sales of Beer by Category: Total Value 2015-2020
Table 51 Forecast Sales of Beer by Category: % Total Volume Growth 2015-2020
Table 52 Forecast Sales of Beer by Category: % Total Value Growth 2015-2020
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 53 Sales of Cider/Perry: Total Volume 2010-2015
Table 54 Sales of Cider/Perry: Total Value 2010-2015
Table 55 Sales of Cider/Perry: % Total Volume Growth 2010-2015
Table 56 Sales of Cider/Perry: % Total Value Growth 2010-2015
Table 57 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2010-2015
Table 58 Sales of Cider/Perry by Off-trade vs On-trade: Value 2010-2015
Table 59 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 60 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2010-2015
Table 61 GBO Company Shares of Cider/Perry: % Total Volume 2011-2015
Table 62 NBO Company Shares of Cider/Perry: % Total Volume 2011-2015
Table 63 LBN Brand Shares of Cider/Perry: % Total Volume 2012-2015
Table 64 Production, Imports and Exports of Cider/Perry: Total Volume 2009-2014
Table 65 Forecast Sales of Cider/Perry: Total Volume 2015-2020
Table 66 Forecast Sales of Cider/Perry: Total Value 2015-2020
Table 67 Forecast Sales of Cider/Perry: % Total Volume Growth 2015-2020
Table 68 Forecast Sales of Cider/Perry: % Total Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 69 Sales of RTDS/High-strength Premixes by Category: Total Volume 2010-2015
Table 70 Sales of RTDS/High-strength Premixes by Category: Total Value 2010-2015
Table 71 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2010-2015
Table 72 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2010-2015
Table 73 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2010-2015
Table 74 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2010-2015
Table 75 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 76 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2010-2015
Table 77 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2011-2015
Table 78 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2011-2015
Table 79 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2012-2015
Table 80 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2015-2020
Table 81 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2015-2020
Table 82 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2015-2020
Table 83 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2015-2020
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology
Summary 19 Benchmark Brands 2015
Category Data
Table 84 Sales of Spirits by Category: Total Volume 2010-2015
Table 85 Sales of Spirits by Category: Total Value 2010-2015
Table 86 Sales of Spirits by Category: % Total Volume Growth 2010-2015
Table 87 Sales of Spirits by Category: % Total Value Growth 2010-2015
Table 88 Sales of Spirits by Off-trade vs On-trade: Volume 2010-2015
Table 89 Sales of Spirits by Off-trade vs On-trade: Value 2010-2015
Table 90 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 91 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2010-2015
Table 92 Sales of Dark Rum by Price Platform: % Total Volume 2010-2015
Table 93 Sales of White Rum by Price Platform: % Total Volume 2010-2015
Table 94 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2010-2015
Table 95 Sales of English Gin by Price Platform: % Total Volume 2010-2015
Table 96 Sales of Vodka by Price Platform: % Total Volume 2010-2015
Table 97 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2010-2015
Table 98 GBO Company Shares of Spirits: % Total Volume 2011-2015
Table 99 NBO Company Shares of Spirits: % Total Volume 2011-2015
Table 100 LBN Brand Shares of Spirits: % Total Volume 2012-2015
Table 101 Production, Imports and Exports of Brandy and Cognac: Total Volume 2009-2014
Table 102 Production, Imports and Exports of Rum: Total Volume 2009-2014
Table 103 Production, Imports and Exports of Tequila (and Mezcal): Total Volume 2009-2014
Table 104 Production, Imports and Exports of Whiskies: Total Volume 2009-2014
Table 105 Production, Imports and Exports of Gin: Total Volume 2009-2014
Table 106 Production, Imports and Exports of Vodka: Total Volume 2009-2014
Table 107 Forecast Sales of Spirits by Category: Total Volume 2015-2020
Table 108 Forecast Sales of Spirits by Category: Total Value 2015-2020
Table 109 Forecast Sales of Spirits by Category: % Total Volume Growth 2015-2020
Table 110 Forecast Sales of Spirits by Category: % Total Value Growth 2015-2020
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 111 Sales of Wine by Category: Total Volume 2010-2015
Table 112 Sales of Wine by Category: Total Value 2010-2015
Table 113 Sales of Wine by Category: % Total Volume Growth 2010-2015
Table 114 Sales of Wine by Category: % Total Value Growth 2010-2015
Table 115 Sales of Wine by Off-trade vs On-trade: Volume 2010-2015
Table 116 Sales of Wine by Off-trade vs On-trade: Value 2010-2015
Table 117 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 118 Sales of Wine by Off-trade vs On-trade: % Value Growth 2010-2015
Table 119 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2010-2015
Table 120 Sales of Still White Wine by Price Segment: % Off-trade Volume 2010-2015
Table 121 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2010-2015
Table 122 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2010-2015
Table 123 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2010-2015
Table 124 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2010-2015
Table 125 Sales of Still Rose Wine by Grape/Varietal Type: % Total Volume 2010-2015
Table 126 GBO Company Shares of Still Light Grape Wine: % Total Volume 2011-2015
Table 127 NBO Company Shares of Still Light Grape Wine: % Total Volume 2011-2015
Table 128 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2012-2015
Table 129 GBO Company Shares of Champagne: % Total Volume 2011-2015
Table 130 NBO Company Shares of Champagne: % Total Volume 2011-2015
Table 131 LBN Brand Shares of Champagne: % Total Volume 2012-2015
Table 132 GBO Company Shares of Other Sparkling Wine: % Total Volume 2011-2015
Table 133 NBO Company Shares of Other Sparkling Wine: % Total Volume 2011-2015
Table 134 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2012-2015
Table 135 GBO Company Shares of Non-grape Wine: % Total Volume 2011-2015
Table 136 NBO Company Shares of Non-grape Wine: % Total Volume 2011-2015
Table 137 LBN Brand Shares of Non-grape Wine: % Total Volume 2012-2015
Table 138 Production, Imports and Exports of Wine: Total Volume 2009-2014
Table 139 Imports of Wine by Country of Origin: Total Volume 2009-2014
Table 140 Imports of Wine by Country of Origin: Total Value 2009-2014
Table 141 Exports of Wine by Country of Destination: Total Volume 2009-2014
Table 142 Exports of Wine by Country of Destination: Total Value 2009-2014
Table 143 Forecast Sales of Wine by Category: Total Volume 2015-2020
Table 144 Forecast Sales of Wine by Category: Total Value 2015-2020
Table 145 Forecast Sales of Wine by Category: % Total Volume Growth 2015-2020
Table 146 Forecast Sales of Wine by Category: % Total Value Growth 2015-2020












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