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Bleach in the United Kingdom, Euromonitor International

  • June 2015
  • -
  • Euromonitor International
  • -
  • 23 pages

Bleach is a highly mature category, with very little development seen in terms of new products. However, the category continued to enjoy growing sales in 2014 as it is something of a traditional cleaning product in British households. Bleach is well-known for being highly effective and is particularly attractive to older demographics.

Euromonitor International’s Bleach in United Kingdom market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Bleach in the United Kingdom, Euromonitor International
BLEACH IN THE UNITED KINGDOM
Euromonitor International
June 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Bleach by Type: % Value Analysis 2009-2014
Table 2 Sales of Bleach: Value 2009-2014
Table 3 Sales of Bleach: % Value Growth 2009-2014
Table 4 NBO Company Shares of Bleach: % Value 2010-2014
Table 5 LBN Brand Shares of Bleach: % Value 2011-2014
Table 6 Forecast Sales of Bleach: Value 2014-2019
Table 7 Forecast Sales of Bleach: % Value Growth 2014-2019
Asda Stores Ltd in Home Care (united Kingdom)
Strategic Direction
Key Facts
Summary 1 Asda Stores Ltd: Key Facts
Summary 2 Asda Stores Ltd: Operational Indicators
Internet Strategy
Summary 3 Asda Stores Ltd: Share of Sales Generated by Internet Retailing
Company Background
Private Label
Competitive Positioning
Summary 4 Asda Stores Ltd: Competitive Position 2014
Jeyes Ltd in Home Care (united Kingdom)
Strategic Direction
Key Facts
Summary 5 Jeyes Ltd: Key Facts
Summary 6 Jeyes Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Jeyes Ltd: Competitive Position 2014
Tesco Plc in Home Care (united Kingdom)
Strategic Direction
Key Facts
Summary 8 Tesco Plc: Key Facts
Summary 9 Tesco Plc: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 10 Tesco Plc: Competitive Position 2014
Unilever Home and Personal Care Ltd in Home Care (united Kingdom)
Strategic Direction
Key Facts
Summary 11 Unilever Home and Personal Care Ltd: Key Facts
Summary 12 Unilever Home and Personal Care Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 13 Unilever Home and Personal Care Ltd: Competitive Position 2014
Executive Summary
Another Disappointing Year for Home Care
Changing Retail Environment Increases the Focus on Promotions
Proactive Companies Gain the Most
Increased Sales Through Discounters and Variety Stores
Favourable Forecast Period Performance Anticipated
Key Trends and Developments
Distribution Having A Major Impact on the Home Care Landscape
Convenient Added-value Products the Key
Scepticism Remains About the Importance of Sustainability
Market Indicators
Table 8 Households 2009-2014
Market Data
Table 9 Sales of Home Care by Category: Value 2009-2014
Table 10 Sales of Home Care by Category: % Value Growth 2009-2014
Table 11 NBO Company Shares of Home Care: % Value 2010-2014
Table 12 LBN Brand Shares of Home Care: % Value 2011-2014
Table 13 Penetration of Private Label in Home Care by Category: % Value 2009-2014
Table 14 Distribution of Home Care by Format: % Value 2009-2014
Table 15 Distribution of Home Care by Format and Category: % Value 2014
Table 16 Forecast Sales of Home Care by Category: Value 2014-2019
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2014-2019
Sources
Summary 14 Research Sources












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