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Bleach in Japan, Euromonitor International

  • June 2015
  • -
  • Euromonitor International
  • -
  • 18 pages

Bleach in Japan saw a slight increase in 2014, of 1% in current value terms, to reach JPY7.7 billion. This steady growth was led by increasing consumer awareness of hygiene at home. Bleach used to be seen as a means of removing stains, but especially since the late 2000s, these products are used more for killing germs at home. Japan is vulnerable to viruses in dry winters, when they become more active as the temperature goes down, which suits them. Households are especially alert to norovirus,...

Euromonitor International’s Bleach in Japan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Bleach in Japan, Euromonitor International
BLEACH IN JAPAN
Euromonitor International
June 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Bleach by Type: % Value Analysis 2009-2014
Table 2 Sales of Bleach: Value 2009-2014
Table 3 Sales of Bleach: % Value Growth 2009-2014
Table 4 NBO Company Shares of Bleach: % Value 2010-2014
Table 5 LBN Brand Shares of Bleach: % Value 2011-2014
Table 6 Forecast Sales of Bleach: Value 2014-2019
Table 7 Forecast Sales of Bleach: % Value Growth 2014-2019
Kao Corp in Home Care (japan)
Strategic Direction
Key Facts
Summary 1 Kao Corp: Key Facts
Summary 2 Kao Corp: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Kao Corp: Competitive Position 2014
Executive Summary
Premium Products Lead Home Care To Strong Value Growth
Healthy Value Growth in Laundry Care, Owing To Scents and the Birth of A New Category
Procter and Gamble Poses A Challenge To the Leader Kao
Health and Beauty Specialist Retailers Remains the Most Popular Channel in 2014
Slow Growth Ahead for the Mature Home Care Market
Key Trends and Developments
Detergent Tablets Re-enter Laundry Care in Japan
Increasing Female Employment Opens Up New Opportunities for Manufacturers
Home Cleaning Services Gradually Increase Awareness Amongst Consumers
Market Indicators
Table 8 Households 2009-2014
Market Data
Table 9 Sales of Home Care by Category: Value 2009-2014
Table 10 Sales of Home Care by Category: % Value Growth 2009-2014
Table 11 NBO Company Shares of Home Care: % Value 2010-2014
Table 12 LBN Brand Shares of Home Care: % Value 2011-2014
Table 13 Penetration of Private Label in Home Care by Category: % Value 2009-2014
Table 14 Distribution of Home Care by Format: % Value 2009-2014
Table 15 Distribution of Home Care by Format and Category: % Value 2014
Table 16 Forecast Sales of Home Care by Category: Value 2014-2019
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2014-2019
Definitions
Sources
Summary 4 Research Sources












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