Table of Contents
Bleach in Japan saw a slight increase in 2014, of 1% in current value terms, to reach JPY7.7 billion. This steady growth was led by increasing consumer awareness of hygiene at home. Bleach used to be seen as a means of removing stains, but especially since the late 2000s, these products are used more for killing germs at home. Japan is vulnerable to viruses in dry winters, when they become more active as the temperature goes down, which suits them. Households are especially alert to norovirus,...
Euromonitor International’s Bleach in Japan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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