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Dairy Packaging in China

  • February 2016
  • -
  • Euromonitor International
  • -
  • 23 pages

Summary

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Thanks to growing health concerns and rising disposable incomes, the dairy category is seeing growth in China. Consumers are choosing dairy products of high quality or with a premium positioning, thus manufacturers are launching products with upgraded packaging to satisfy demand. Packaging design is being improved with more colourful and eye-catching formats. Targeting young consumers, popular icons and dynamic colours were also utilised. Mengniu launched a new flavoured milk drinks brand that...

Euromonitor International’s Dairy Packaging in China report offers insight into key trends and developments driving packaging across the category. The report also examines trends and prospect for various pack types and closures: metal packaging, rigid plastic, glass, liquid cartons, paper-based containers; flexible packaging.

Product coverage: Cheese, Drinking Milk Products, Other Dairy, Yoghurt and Sour Milk Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Dairy Packaging market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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