Table of Contents
Ecommerce in Italy is growing at a double-digit rate across many product categories, especially fast moving consumer goods. In terms of beauty and personal care products specifically, men’s fragrances shows the highest interest amongst male consumers, given that they can easily purchase their preferred brand without the need to go to a specialist beauty retailer such as a perfumery, thus saving time. In fact, unlike women, men are generally less focused on the shopping experience for beauty...
Euromonitor International’s Fragrances in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.
Product coverage: Mass Fragrances, Premium Fragrances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Fragrances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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