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Fragrances in Italy, Euromonitor International

  • June 2015
  • -
  • Euromonitor International
  • -
  • 24 pages

Ecommerce in Italy is growing at a double-digit rate across many product categories, especially fast moving consumer goods. In terms of beauty and personal care products specifically, men’s fragrances shows the highest interest amongst male consumers, given that they can easily purchase their preferred brand without the need to go to a specialist beauty retailer such as a perfumery, thus saving time. In fact, unlike women, men are generally less focused on the shopping experience for beauty...

Euromonitor International’s Fragrances in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Mass Fragrances, Premium Fragrances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fragrances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Fragrances in Italy, Euromonitor International
FRAGRANCES IN ITALY
Euromonitor International
June 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Fragrances by Category: Value 2009-2014
Table 2 Sales of Fragrances by Category: % Value Growth 2009-2014
Table 3 NBO Company Shares of Fragrances: % Value 2010-2014
Table 4 LBN Brand Shares of Fragrances: % Value 2011-2014
Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2011-2014
Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2011-2014
Table 7 Forecast Sales of Fragrances by Category: Value 2014-2019
Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2014-2019
L'Oreal Italiana Saipo SpA in Beauty and Personal Care (italy)
Strategic Direction
Key Facts
Summary 1 L'Oreal Italiana Saipo SpA: Key Facts
Summary 2 L'Oreal Italiana Saipo SpA: Operational Indicators
Competitive Positioning
Summary 3 L'Oreal Italiana Saipo SpA: Competitive Position 2014
Executive Summary
Italy at Risk of Deflation
Perfumeries Shows Signs of Improvement
Local Organic and Natural Manufacturers Gain Share
Fashion Designers Invest in Beauty Products
Multifunctional Products Go Mainstream
Key Trends and Developments
Consumers Look for An Omni-channel Strategy
Men's Grooming Products Increase in Accordance With Product Education
One Level Up: the Advent of Super-premium
Market Data
Table 9 Sales of Beauty and Personal Care by Category: Value 2009-2014
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2009-2014
Table 11 Sales of Premium Beauty and Personal Care by Category: Value 2009-2014
Table 12 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2009-2014
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2010-2014
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2011-2014
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2009-2014
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2009-2014
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2014
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 20 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
Sources
Summary 4 Research Sources












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