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Laundry Care in China

  • January 2016
  • -
  • Euromonitor International
  • -
  • 41 pages

With the ongoing economic slowdown, 2015 was a challenging year for laundry care. In 2015 laundry care posted slower current value growth of 7%. This reflected a combination of consumers’ rising value-consciousness and high penetration in the category. Chinese consumers increasingly shifted from powder detergents towards liquid detergents due to the convenience and high efficiency of the latter.

Euromonitor International’s Laundry Care in China market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Laundry Care in China
LAUNDRY CARE IN CHINA
Euromonitor International
January 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Washing Machines 2010-2015
Category Data
Table 2 Sales of Laundry Care by Category: Value 2010-2015
Table 3 Sales of Laundry Care by Category: % Value Growth 2010-2015
Table 4 Sales of Laundry Aids by Category: Value 2010-2015
Table 5 Sales of Laundry Aids by Category: % Value Growth 2010-2015
Table 6 Sales of Laundry Detergents by Category: Value 2010-2015
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2010-2015
Table 8 NBO Company Shares of Laundry Care: % Value 2011-2015
Table 9 LBN Brand Shares of Laundry Care: % Value 2012-2015
Table 10 NBO Company Shares of Laundry Aids: % Value 2011-2015
Table 11 LBN Brand Shares of Laundry Aids: % Value 2012-2015
Table 12 NBO Company Shares of Laundry Detergents: % Value 2011-2015
Table 13 LBN Brand Shares of Laundry Detergents: % Value 2012-2015
Table 14 Forecast Sales of Laundry Care by Category: Value 2015-2020
Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2015-2020
Guangzhou Blue Moon Co Ltd in Home Care (china)
Strategic Direction
Key Facts
Summary 1 Guangzhou Blue Moon Co Ltd: Key Facts
Competitive Positioning
Summary 2 Guangzhou Blue Moon Co Ltd: Competitive Position 2015
Guangzhou Liby Enterprise Group Co Ltd in Home Care (china)
Strategic Direction
Key Facts
Summary 3 Guangzhou Liby Enterprise Group Co Ltd: Key Facts
Competitive Positioning
Summary 4 Guangzhou Liby Enterprise Group Co Ltd: Competitive Position 2015
Nice Group in Home Care (china)
Strategic Direction
Key Facts
Summary 5 Nice Group: Key Facts
Competitive Positioning
Summary 6 Nice Group: Competitive Position 2015
Shanghai Hutchison Whitecat Co Ltd in Home Care (china)
Strategic Direction
Key Facts
Summary 7 Shanghai Hutchison WhiteCat Co Ltd: Key Facts
Competitive Positioning
Summary 8 Shanghai Hutchison WhiteCat Co Ltd: Competitive Position 2015
Unilever China Ltd in Home Care (china)
Strategic Direction
Key Facts
Summary 9 Unilever China Ltd: Key Facts
Competitive Positioning
Summary 10 Unilever China Ltd: Competitive Position 2015
Executive Summary
Home Care Witnesses A Slowdown in Growth
Concentrated Liquid Detergents Is the New Growth Driver in Laundry Care
Guangzhou Liby Enterprise Group Maintains the Lead in Home Care, With A Rising Value Share
the Emerging Internet Retailing Channel Challenges the High Cost of Traditional Store-based Retail Channels
Home Care Is Predicted To Record Steady Growth With Greener Products
Key Trends and Developments
Natural Ingredients Continue To Be Key Amongst the Leading Manufacturers
the Obstacle for Internet Retailing Is High Logistics and Storage Costs
Home Care Brands Exit Traditional Hypermarkets, Indicating the Accelerating Growth of Non-store Retailing
Territory Key Trends and Developments
East China
Mid China
North and Northeast China
Northwest China
South China
Southwest China
Market Indicators
Table 16 Households 2010-2015
Market Data
Table 17 Sales of Home Care by Category: Value 2010-2015
Table 18 Sales of Home Care by Category: % Value Growth 2010-2015
Table 19 Sales of Home Care by Region: Value 2010-2015
Table 20 Sales of Home Care by Region: % Value Growth 2010-2015
Table 21 NBO Company Shares of Home Care: % Value 2011-2015
Table 22 LBN Brand Shares of Home Care: % Value 2012-2015
Table 23 Distribution of Home Care by Format: % Value 2010-2015
Table 24 Distribution of Home Care by Format and Category: % Value 2015
Table 25 Forecast Sales of Home Care by Category: Value 2015-2020
Table 26 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Table 27 Forecast Sales of Home Care by Region: Value 2015-2020
Table 28 Forecast Sales of Home Care by Region: % Value Growth 2015-2020
Sources
Summary 11 Research Sources












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