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Sun Care in Italy, Euromonitor International

  • June 2015
  • -
  • Euromonitor International
  • -
  • 23 pages

During 2014, unexpected and prolonged bad weather was the main topic during the spring and summer, which discouraged consumers from going to the beach at the weekend, or for a regular summer holiday of one or more weeks. This, coupled with an already difficult economic situation, which prevented consumers from taking holidays to save money, acted as a major disruptor to sales of sun care products across all categories and all retail channels.

Euromonitor International’s Sun Care in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Aftersun, Self-Tanning, Sun Protection.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sun Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Sun Care in Italy, Euromonitor International
SUN CARE IN ITALY
Euromonitor International
June 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Category Data
Table 1 Sales of Sun Care by Category: Value 2009-2014
Table 2 Sales of Sun Care by Category: % Value Growth 2009-2014
Table 3 NBO Company Shares of Sun Care: % Value 2010-2014
Table 4 LBN Brand Shares of Sun Care: % Value 2011-2014
Table 5 LBN Brand Shares of Premium Sun Care: % Value 2011-2014
Table 6 Forecast Sales of Sun Care by Category: Value 2014-2019
Table 7 Forecast Sales of Sun Care by Category: % Value Growth 2014-2019
Beiersdorf SpA in Beauty and Personal Care (italy)
Strategic Direction
Key Facts
Summary 1 Beiersdorf SpA: Key Facts
Competitive Positioning
Summary 2 Beiersdorf SpA: Competitive Position 2014
L'Oreal Italiana Saipo SpA in Beauty and Personal Care (italy)
Strategic Direction
Key Facts
Summary 3 L'Oreal Italiana Saipo SpA: Key Facts
Summary 4 L'Oreal Italiana Saipo SpA: Operational Indicators
Competitive Positioning
Summary 5 L'Oreal Italiana Saipo SpA: Competitive Position 2014
Executive Summary
Italy at Risk of Deflation
Perfumeries Shows Signs of Improvement
Local Organic and Natural Manufacturers Gain Share
Fashion Designers Invest in Beauty Products
Multifunctional Products Go Mainstream
Key Trends and Developments
Consumers Look for An Omni-channel Strategy
Men's Grooming Products Increase in Accordance With Product Education
One Level Up: the Advent of Super-premium
Market Data
Table 8 Sales of Beauty and Personal Care by Category: Value 2009-2014
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2009-2014
Table 10 Sales of Premium Beauty and Personal Care by Category: Value 2009-2014
Table 11 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2009-2014
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2010-2014
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2011-2014
Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2009-2014
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2009-2014
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2014
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 19 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
Table 20 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
Sources
Summary 6 Research Sources












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