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Surface Care in China

  • January 2016
  • -
  • Euromonitor International
  • -
  • 36 pages

Surface care witnessed healthy growth in 2015, increasing by 11% in current value terms. The main drivers of sales were increasing hygiene awareness and growing acceptance of surface care products. A key trend was large packaging, which was favoured by consumers due to its price and the long use time, decreasing purchasing frequency. Furthermore, refill packaging and double-unit packaging were also popular. For instance, Mr Muscle launched kitchen cleaners in a pack with an original bottle and...

Euromonitor International’s Surface Care in China market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Surface Care in China
SURFACE CARE IN CHINA
Euromonitor International
January 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Table 1 Sales of Surface Care by Category: Value 2010-2015
Table 2 Sales of Surface Care by Category: % Value Growth 2010-2015
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2010-2015
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2010-2015
Table 5 NBO Company Shares of Surface Care: % Value 2011-2015
Table 6 LBN Brand Shares of Surface Care: % Value 2012-2015
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2011-2015
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2015
Table 9 Forecast Sales of Surface Care by Category: Value 2015-2020
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2015-2020
Guangzhou Blue Moon Co Ltd in Home Care (china)
Strategic Direction
Key Facts
Summary 1 Guangzhou Blue Moon Co Ltd: Key Facts
Competitive Positioning
Summary 2 Guangzhou Blue Moon Co Ltd: Competitive Position 2015
Guangzhou Liby Enterprise Group Co Ltd in Home Care (china)
Strategic Direction
Key Facts
Summary 3 Guangzhou Liby Enterprise Group Co Ltd: Key Facts
Competitive Positioning
Summary 4 Guangzhou Liby Enterprise Group Co Ltd: Competitive Position 2015
Shanghai Hutchison Whitecat Co Ltd in Home Care (china)
Strategic Direction
Key Facts
Summary 5 Shanghai Hutchison WhiteCat Co Ltd: Key Facts
Competitive Positioning
Summary 6 Shanghai Hutchison WhiteCat Co Ltd: Competitive Position 2015
Unilever China Ltd in Home Care (china)
Strategic Direction
Key Facts
Summary 7 Unilever China Ltd: Key Facts
Competitive Positioning
Summary 8 Unilever China Ltd: Competitive Position 2015
Executive Summary
Home Care Witnesses A Slowdown in Growth
Concentrated Liquid Detergents Is the New Growth Driver in Laundry Care
Guangzhou Liby Enterprise Group Maintains the Lead in Home Care, With A Rising Value Share
the Emerging Internet Retailing Channel Challenges the High Cost of Traditional Store-based Retail Channels
Home Care Is Predicted To Record Steady Growth With Greener Products
Key Trends and Developments
Natural Ingredients Continue To Be Key Amongst the Leading Manufacturers
the Obstacle for Internet Retailing Is High Logistics and Storage Costs
Home Care Brands Exit Traditional Hypermarkets, Indicating the Accelerating Growth of Non-store Retailing
Territory Key Trends and Developments
East China
Mid China
North and Northeast China
Northwest China
South China
Southwest China
Market Indicators
Table 11 Households 2010-2015
Market Data
Table 12 Sales of Home Care by Category: Value 2010-2015
Table 13 Sales of Home Care by Category: % Value Growth 2010-2015
Table 14 Sales of Home Care by Region: Value 2010-2015
Table 15 Sales of Home Care by Region: % Value Growth 2010-2015
Table 16 NBO Company Shares of Home Care: % Value 2011-2015
Table 17 LBN Brand Shares of Home Care: % Value 2012-2015
Table 18 Distribution of Home Care by Format: % Value 2010-2015
Table 19 Distribution of Home Care by Format and Category: % Value 2015
Table 20 Forecast Sales of Home Care by Category: Value 2015-2020
Table 21 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Table 22 Forecast Sales of Home Care by Region: Value 2015-2020
Table 23 Forecast Sales of Home Care by Region: % Value Growth 2015-2020
Sources
Summary 9 Research Sources












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