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Womenswear in Germany, Euromonitor International

  • June 2015
  • -
  • Euromonitor International
  • -
  • 37 pages

Two major trends had a positive effect on sales of womenswear in Germany in 2014. For one, the demand for exclusive high-quality products rose, thereby driving success for premium brands and more expensive products. This development also balanced out the slightly negative effects on average unit prices of the growing popularity of apparel discounters and their products. This trend contributed to a more moderate decline in volume sales of womenswear, thereby allowing the category to grow...

Euromonitor International’s Womenswear in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Women’s Nightwear, Women’s Outerwear, Women’s Swimwear, Women’s Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Womenswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Womenswear in Germany, Euromonitor International
WOMENSWEAR IN GERMANY
Euromonitor International
June 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Womenswear: Volume 2009-2014
Table 2 Sales of Womenswear: Value 2009-2014
Table 3 Sales of Womenswear: % Volume Growth 2009-2014
Table 4 Sales of Womenswear: % Value Growth 2009-2014
Table 5 NBO Company Shares of Womenswear: % Value 2010-2014
Table 6 LBN Brand Shares of Womenswear: % Value 2011-2014
Table 7 NBO Company Shares of Women's Nightwear: % Value 2010-2014
Table 8 LBN Brand Shares of Women's Nightwear: % Value 2011-2014
Table 9 NBO Company Shares of Women's Outerwear: % Value 2010-2014
Table 10 LBN Brand Shares of Women's Outerwear: % Value 2011-2014
Table 11 NBO Company Shares of Women's Swimwear: % Value 2010-2014
Table 12 LBN Brand Shares of Women's Swimwear: % Value 2011-2014
Table 13 NBO Company Shares of Women's Underwear: % Value 2010-2014
Table 14 LBN Brand Shares of Women's Underwear: % Value 2011-2014
Table 15 Forecast Sales of Womenswear: Volume 2014-2019
Table 16 Forecast Sales of Womenswear: Value 2014-2019
Table 17 Forecast Sales of Womenswear: % Volume Growth 2014-2019
Table 18 Forecast Sales of Womenswear: % Value Growth 2014-2019
Canda Mode GmbH and Co Kg in Apparel and Footwear (germany)
Strategic Direction
Key Facts
Summary 1 CandA Mode GmbH and Co KG: Key Facts
Summary 2 CandA Mode GmbH and Co KG: Operational Indicators
Competitive Positioning
Summary 3 CandA Mode GmbH and Co KG: Competitive Position 2014
Retail Operations
Summary 4 CandA Mode GmbH and Co KG: Retail Operational Indicators
Internet Strategy
Chart 1 CandA Mode GmbH and Co KG: CandA in Berlin
Chart 2 CandA Mode GmbH and Co KG: CandA in Berlin - interior
Hugo Boss AG in Apparel and Footwear (germany)
Strategic Direction
Key Facts
Summary 5 Hugo Boss AG: Key Facts
Summary 6 Hugo Boss AG: Operational Indicators
Competitive Positioning
Summary 7 Hugo Boss AG: Competitive Position 2014
Retail Operations
Summary 8 Hugo Boss AG: Retail Operational Indicators
Internet Strategy
Chart 3 Hugo Boss AG: Retailer in Berlin
Nike Deutschland GmbH in Apparel and Footwear (germany)
Strategic Direction
Key Facts
Summary 9 Nike Deutschland GmbH: Key Facts
Summary 10 Nike Deutschland GmbH: Operational Indicators
Competitive Positioning
Summary 11 Nike Deutschland GmbH: Competitive Position 2014
Retail Operations
Internet Strategy
Chart 4 Nike Deutschland GmbH: Nike in Berlin
Chart 5 Nike Deutschland GmbH: Nike Store interior
Executive Summary
Growing Challenges and Opportunities Result in Apparel and Footwear Growth in 2014
Nothing Fazes Demand for Apparel and Footwear in Germany Like the Weather
Growing Fragmentation Leads To Higher Pressure and Fluctuating Value Shares
New Technologies Create Additional Opportunities Within Internet Retailing
Opposing Trends Ensure That the Future of Apparel and Footwear Will Be in Balance
Key Trends and Developments
Stressful Lifestyles and Ageing Population Create Opportunities for Growth
the Pros and Cons of Internet Retailing Within Apparel and Footwear
Apparel Discounters Create Polarised Environment in Apparel and Footwear
Market Data
Table 19 Sales of Apparel and Footwear by Category: Volume 2009-2014
Table 20 Sales of Apparel and Footwear by Category: Value 2009-2014
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2009-2014
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2009-2014
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2010-2014
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2011-2014
Table 25 Distribution of Apparel and Footwear by Format: % Value 2009-2014
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2014
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2014-2019
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2014-2019
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
Definitions
Sources
Summary 12 Research Sources












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