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Alcoholic Drinks in Germany, Euromonitor International

  • July 2015
  • -
  • Euromonitor International
  • -
  • 105 pages

After drastically declining consumption levels, sales of alcoholic drinks experienced volume growth for the first time in seven years in 2014. Main driver of growth was the euphoria surrounding the success of Germany’s national team in the FIFA World Cup, which kept the nation excited for a large part of the summer and fuelled leisure activities that include alcohol consumption. This particularly benefitted sales of beer, the most commonly consumed beverage when watching sports events, and at a...

Euromonitor International's Alcoholic Drinks in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Alcoholic Drinks in Germany, Euromonitor International
ALCOHOLIC DRINKS IN GERMANY
Euromonitor International
July 2015

LIST OF CONTENTS AND TABLES

Executive Summary
Alcoholic Drinks Benefits From Fifa World Cup Euphoria
Consumers Display Growing Interest in Domestically-produced Alcoholic Drinks
Leading Brands and Private Label Lose Share To Artisanal Alternatives
Specialist Retailers Gain in Light of Premiumisation Trend
Demographic Changes and Growing Health Awareness Hamper Forecast Growth
Key Trends and Developments
Health and Eco Concerns Drive Demand for Regional, Artisanal Alcoholic Drinks
Distribution Shifts According To Changing Consumer Preferences
Seasonality and Fifa World Cup Bump Up Otherwise Declining Volume Sales
Key New Product Launches
Summary 1 Key New Product Developments 2014
Market Background
Legislation
Table 1 Number of On-trade Establishments by Type 2009-2014
Taxation and Duty Levies
Table 2 Taxation and Duty Levies on Alcoholic Drinks 2014
Table 3 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2014
Table 4 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2014
Table 5 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2014
Table 6 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2014
Table 7 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2014
Table 8 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2014
Table 9 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2014
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 10 Retail Consumer Expenditure on Alcoholic Drinks 2009-2014
Market Data
Table 11 Sales of Alcoholic Drinks by Category: Total Volume 2009-2014
Table 12 Sales of Alcoholic Drinks by Category: Total Value 2009-2014
Table 13 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2009-2014
Table 14 Sales of Alcoholic Drinks by Category: % Total Value Growth 2009-2014
Table 15 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2014
Table 16 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2014
Table 17 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2014
Table 18 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2014
Table 19 GBO Company Shares of Alcoholic Drinks: % Total Volume 2010-2014
Table 20 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2009-2014
Table 21 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2014
Table 22 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
Table 23 Forecast Sales of Alcoholic Drinks by Category: Total Value 2014-2019
Table 24 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
Table 25 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
Definitions
Published Data Comparisons
Sources
Summary 2 Research Sources
Pernod Ricard Deutschland GmbH in Alcoholic Drinks (germany)
Strategic Direction
Key Facts
Summary 3 Pernod Ricard Deutschland GmbH: Key Facts
Summary 4 Pernod Ricard Deutschland GmbH: Operational Indicators
Competitive Positioning
Summary 5 Pernod Ricard Deutschland GmbH: Competitive Position 2014
Radeberger Gruppe Kg in Alcoholic Drinks (germany)
Strategic Direction
Key Facts
Summary 6 Radeberger Gruppe KG: Key Facts
Summary 7 Radeberger Gruppe KG: Operational Indicators
Competitive Positioning
Summary 8 Radeberger Gruppe AG: Competitive Position 2014
Rotkäppchen-mumm Sektkellereien GmbH in Alcoholic Drinks (germany)
Strategic Direction
Key Facts
Summary 9 Rotkäppchen-Mumm Sektkellereien GmbH: Key Facts
Summary 10 Rotkäppchen-Mumm Sektkellereien GmbH: Operational Indicators
Competitive Positioning
Summary 11 Rotkäppchen-Mumm Sektkellereien GmbH: Competitive Position 2014
Vitamalz GmbH and Co Kg in Alcoholic Drinks (germany)
Strategic Direction
Key Facts
Summary 12 Vitamalz GmbH and Co KG: Key Facts
Competitive Positioning
Summary 13 Vitamalz GmbH and Co KG: Competitive Position 2014
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 14 Lager by Price Band 2014
Category Data
Table 26 Number of Breweries 2009-2014
Table 27 Sales of Beer by Category: Total Volume 2009-2014
Table 28 Sales of Beer by Category: Total Value 2009-2014
Table 29 Sales of Beer by Category: % Total Volume Growth 2009-2014
Table 30 Sales of Beer by Category: % Total Value Growth 2009-2014
Table 31 Sales of Beer by Off-trade vs On-trade: Volume 2009-2014
Table 32 Sales of Beer by Off-trade vs On-trade: Value 2009-2014
Table 33 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2009-2014
Table 34 Sales of Beer by Off-trade vs On-trade: % Value Growth 2009-2014
Table 35 GBO Company Shares of Beer: % Total Volume 2010-2014
Table 36 NBO Company Shares of Beer: % Total Volume 2010-2014
Table 37 LBN Brand Shares of Beer: % Total Volume 2011-2014
Table 38 Production, Imports and Exports of Beer: Total Volume 2008-2013
Table 39 Imports of Beer by Country of Origin: Total Volume 2008-2013
Table 40 Imports of Beer by Country of Origin: Total Value 2008-2013
Table 41 Exports of Beer by Country of Destination: Total Volume 2008-2013
Table 42 Exports of Beer by Country of Destination: Total Value 2008-2013
Table 43 Forecast Sales of Beer by Category: Total Volume 2014-2019
Table 44 Forecast Sales of Beer by Category: Total Value 2014-2019
Table 45 Forecast Sales of Beer by Category: % Total Volume Growth 2014-2019
Table 46 Forecast Sales of Beer by Category: % Total Value Growth 2014-2019
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 47 Sales of Cider/Perry: Total Volume 2009-2014
Table 48 Sales of Cider/Perry: Total Value 2009-2014
Table 49 Sales of Cider/Perry: % Total Volume Growth 2009-2014
Table 50 Sales of Cider/Perry: % Total Value Growth 2009-2014
Table 51 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2009-2014
Table 52 Sales of Cider/Perry by Off-trade vs On-trade: Value 2009-2014
Table 53 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2009-2014
Table 54 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2009-2014
Table 55 GBO Company Shares of Cider/Perry: % Total Volume 2010-2014
Table 56 NBO Company Shares of Cider/Perry: % Total Volume 2010-2014
Table 57 LBN Brand Shares of Cider/Perry: % Total Volume 2011-2014
Table 58 Production, Imports and Exports of Cider/Perry: Total Volume 2008-2013
Table 59 Imports of Cider/Perry by Country of Origin: Total Volume 2008-2013
Table 60 Imports of Cider/Perry by Country of Origin: Total Value 2008-2013
Table 61 Exports of Cider/Perry by Country of Destination: Total Volume 2008-2013
Table 62 Exports of Cider/Perry by Country of Destination: Total Value 2008-2013
Table 63 Forecast Sales of Cider/Perry: Total Volume 2014-2019
Table 64 Forecast Sales of Cider/Perry: Total Value 2014-2019
Table 65 Forecast Sales of Cider/Perry: % Total Volume Growth 2014-2019
Table 66 Forecast Sales of Cider/Perry: % Total Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 67 Sales of RTDS/High-strength Premixes by Category: Total Volume 2009-2014
Table 68 Sales of RTDS/High-strength Premixes by Category: Total Value 2009-2014
Table 69 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2009-2014
Table 70 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2009-2014
Table 71 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2009-2014
Table 72 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2009-2014
Table 73 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2009-2014
Table 74 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2009-2014
Table 75 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2010-2014
Table 76 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2010-2014
Table 77 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2011-2014
Table 78 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2014-2019
Table 79 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2014-2019
Table 80 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2014-2019
Table 81 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2014-2019
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology
Summary 15 Benchmark Brands 2014
Category Data
Table 82 Sales of Spirits by Category: Total Volume 2009-2014
Table 83 Sales of Spirits by Category: Total Value 2009-2014
Table 84 Sales of Spirits by Category: % Total Volume Growth 2009-2014
Table 85 Sales of Spirits by Category: % Total Value Growth 2009-2014
Table 86 Sales of Spirits by Off-trade vs On-trade: Volume 2009-2014
Table 87 Sales of Spirits by Off-trade vs On-trade: Value 2009-2014
Table 88 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2009-2014
Table 89 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2009-2014
Table 90 Sales of Dark Rum by Price Platform: % Total Volume 2009-2014
Table 91 Sales of White Rum by Price Platform: % Total Volume 2009-2014
Table 92 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2009-2014
Table 93 Sales of Gin by Price Platform: % Total Volume 2009-2014
Table 94 Sales of Vodka by Price Platform: % Total Volume 2009-2014
Table 95 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2009-2014
Table 96 GBO Company Shares of Spirits: % Total Volume 2010-2014
Table 97 NBO Company Shares of Spirits: % Total Volume 2010-2014
Table 98 LBN Brand Shares of Spirits: % Total Volume 2011-2014
Table 99 Imports of Spirits by Country of Origin: Total Volume 2008-2013
Table 100 Imports of Spirits by Country of Origin: Total Value 2008-2013
Table 101 Production, Imports and Exports of Brandy and Cognac: Total Volume 2008-2013
Table 102 Production, Imports and Exports of Rum: Total Volume 2008-2013
Table 103 Production, Imports and Exports of Tequila (and Mezcal): Total Volume 2008-2013
Table 104 Production, Imports and Exports of Whiskies: Total Volume 2008-2013
Table 105 Production, Imports and Exports of Gin: Total Volume 2008-2013
Table 106 Production, Imports and Exports of Vodka: Total Volume 2008-2013
Table 107 Forecast Sales of Spirits by Category: Total Volume 2014-2019
Table 108 Forecast Sales of Spirits by Category: Total Value 2014-2019
Table 109 Forecast Sales of Spirits by Category: % Total Volume Growth 2014-2019
Table 110 Forecast Sales of Spirits by Category: % Total Value Growth 2014-2019
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 111 Sales of Wine by Category: Total Volume 2009-2014
Table 112 Sales of Wine by Category: Total Value 2009-2014
Table 113 Sales of Wine by Category: % Total Volume Growth 2009-2014
Table 114 Sales of Wine by Category: % Total Value Growth 2009-2014
Table 115 Sales of Wine by Off-trade vs On-trade: Volume 2009-2014
Table 116 Sales of Wine by Off-trade vs On-trade: Value 2009-2014
Table 117 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2009-2014
Table 118 Sales of Wine by Off-trade vs On-trade: % Value Growth 2009-2014
Table 119 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2009-2014
Table 120 Sales of Still White Wine by Price Segment: % Off-trade Volume 2009-2014
Table 121 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2009-2014
Table 122 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2009-2014
Table 123 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2009-2014
Table 124 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2009-2014
Table 125 Sales of Still Rose Wine by Grape/Varietal Type: % Total Volume 2009-2014
Table 126 GBO Company Shares of Still Light Grape Wine: % Total Volume 2010-2014
Table 127 NBO Company Shares of Still Light Grape Wine: % Total Volume 2010-2014
Table 128 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2011-2014
Table 129 GBO Company Shares of Champagne: % Total Volume 2010-2014
Table 130 NBO Company Shares of Champagne: % Total Volume 2010-2014
Table 131 LBN Brand Shares of Champagne: % Total Volume 2011-2014
Table 132 GBO Company Shares of Other Sparkling Wine: % Total Volume 2010-2014
Table 133 NBO Company Shares of Other Sparkling Wine: % Total Volume 2010-2014
Table 134 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2011-2014
Table 135 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2010-2014
Table 136 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2010-2014
Table 137 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2011-2014
Table 138 GBO Company Shares of Non-grape Wine: % Total Volume 2010-2014
Table 139 NBO Company Shares of Non-grape Wine: % Total Volume 2010-2014
Table 140 LBN Brand Shares of Non-grape Wine: % Total Volume 2011-2014
Table 141 Production, Imports and Exports of Wine: Total Volume 2008-2013
Table 142 Imports of Wine by Country of Origin: Total Volume 2008-2013
Table 143 Imports of Wine by Country of Origin: Total Value 2008-2013
Table 144 Exports of Wine by Country of Destination: Total Volume 2008-2013
Table 145 Exports of Wine by Country of Destination: Total Value 2008-2013
Table 146 Forecast Sales of Wine by Category: Total Volume 2014-2019
Table 147 Forecast Sales of Wine by Category: Total Value 2014-2019
Table 148 Forecast Sales of Wine by Category: % Total Volume Growth 2014-2019
Table 149 Forecast Sales of Wine by Category: % Total Value Growth 2014-2019












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