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Alcoholic Drinks in Romania

  • June 2016
  • -
  • Euromonitor International
  • -
  • 100 pages

Summary

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Despite recovering consumption compared to the beginning of the review period, alcoholic drinks registered a decline in sales in 2015. Volume sales continued to be affected by low purchasing power in the context of stringent legislation and high excise tax, with rising prices resulting in consumers focusing on higher volume and mid-priced and economy products at the expense of premium brands.

Euromonitor International’s Alcoholic Drinks in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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