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Alcoholic Drinks in Romania

  • June 2016
  • -
  • Euromonitor International
  • -
  • 100 pages

Despite recovering consumption compared to the beginning of the review period, alcoholic drinks registered a decline in sales in 2015. Volume sales continued to be affected by low purchasing power in the context of stringent legislation and high excise tax, with rising prices resulting in consumers focusing on higher volume and mid-priced and economy products at the expense of premium brands.

Euromonitor International’s Alcoholic Drinks in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Alcoholic Drinks in Romania
ALCOHOLIC DRINKS IN ROMANIA
Euromonitor International
June 2016

LIST OF CONTENTS AND TABLES

Executive Summary
Declining Alcoholic Drinks Volume Sales
Government Decides To Lower Excise Tax in Order To Stimulate Consumption
Multinationals Maintain Strong Position in Romania
Modern Retailing Activities Stimulated by Recovering Economy
Lower Excise Tax To Fuel Demand Over Forecast Period
Key Trends and Developments
Improving Economy To Boost Alcoholic Drinks Sales
Media and Advertising Investment Set To Continue Boosting Sales
Urban Areas Drive Consumption
Key New Product Launches
Summary 1 Key New Product Developments 2015-2016
Market Background
Legislation
Table 1 Number of On-trade Establishments by Type 2010-2015
Taxation and Duty Levies
Table 2 Taxation and Duty Levies on Alcoholic Drinks 2015
Table 3 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2015
Table 4 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2015
Table 5 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2015
Table 6 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2015
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 7 Retail Consumer Expenditure on Alcoholic Drinks 2010-2015
Market Data
Table 8 Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 9 Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 10 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 11 Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Table 12 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2015
Table 13 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2015
Table 14 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2015
Table 15 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2015
Table 16 GBO Company Shares of Alcoholic Drinks: % Total Volume 2011-2015
Table 17 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2010-2015
Table 18 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2015
Table 19 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 20 Forecast Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 21 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 22 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Definitions
Published Data Comparisons
Sources
Summary 2 Research Sources
Alexandrion Group Romania SRL in Alcoholic Drinks (romania)
Strategic Direction
Key Facts
Summary 3 Alexandrion Group Romania SRL: Key Facts
Summary 4 Alexandrion Group Romania SRL: Operational Indicators
Competitive Positioning
Summary 5 Alexandrion Group Romania SRL: Competitive Position 2015
Murfatlar Romania SA in Alcoholic Drinks (romania)
Strategic Direction
Key Facts
Summary 6 Murfatlar Romania SA: Key Facts
Summary 7 Murfatlar Romania SA: Operational Indicators
Competitive Positioning
Summary 8 Murfatlar Romania SA: Competitive Position 2015
Romaqua Group SA in Alcoholic Drinks (romania)
Strategic Direction
Key Facts
Summary 9 Romaqua Group SA: Key Facts
Summary 10 Romaqua Group SA: Operational Indicators
Competitive Positioning
Summary 11 Romaqua Group SA: Competitive Position 2015
Vinexpert SRL in Alcoholic Drinks (romania)
Strategic Direction
Key Facts
Summary 12 Vinexpert SRL: Key Facts
Summary 13 Vinexpert SRL: Operational Indicators
Internet Strategy
Company Background
Chart 1 Vinexpert: The Wine Bistro in Bucharest
Private Label
Competitive Positioning
Zarea SA in Alcoholic Drinks (romania)
Strategic Direction
Key Facts
Summary 14 Zarea SA: Key Facts
Summary 15 Zarea SA: Operational Indicators
Competitive Positioning
Summary 16 Zarea SA: Competitive Position 2015
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 17 Lager by Price Band 2015
Table 23 Number of Breweries 2010-2015
Category Data
Table 24 Sales of Beer by Category: Total Volume 2010-2015
Table 25 Sales of Beer by Category: Total Value 2010-2015
Table 26 Sales of Beer by Category: % Total Volume Growth 2010-2015
Table 27 Sales of Beer by Category: % Total Value Growth 2010-2015
Table 28 Sales of Beer by Off-trade vs On-trade: Volume 2010-2015
Table 30 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 31 Sales of Beer by Off-trade vs On-trade: % Value Growth 2010-2015
Table 32 GBO Company Shares of Beer: % Total Volume 2011-2015
Table 33 NBO Company Shares of Beer: % Total Volume 2011-2015
Table 34 LBN Brand Shares of Beer: % Total Volume 2012-2015
Table 35 Production, Imports and Exports of Beer: Total Volume 2009-2014
Table 36 Imports of Beer by Country of Origin: Total Volume 2009-2014
Table 37 Imports of Beer by Country of Origin: Total Value 2009-2014
Table 38 Exports of Beer by Country of Destination: Total Volume 2009-2014
Table 39 Exports of Beer by Country of Destination: Total Value 2009-2014
Table 40 Forecast Sales of Beer by Category: Total Volume 2015-2020
Table 41 Forecast Sales of Beer by Category: Total Value 2015-2020
Table 42 Forecast Sales of Beer by Category: % Total Volume Growth 2015-2020
Table 43 Forecast Sales of Beer by Category: % Total Value Growth 2015-2020
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 44 Sales of Cider/Perry: Total Volume 2010-2015
Table 45 Sales of Cider/Perry: Total Value 2010-2015
Table 46 Sales of Cider/Perry: % Total Volume Growth 2010-2015
Table 47 Sales of Cider/Perry: % Total Value Growth 2010-2015
Table 48 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2010-2015
Table 49 Sales of Cider/Perry by Off-trade vs On-trade: Value 2010-2015
Table 50 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 51 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2010-2015
Table 52 Production, Imports and Exports of Cider/Perry: Total Volume 2009-2014
Table 53 Imports of Cider/Perry by Country of Origin: Total Volume 2009-2014
Table 54 Imports of Cider/Perry by Country of Origin: Total Value 2009-2014
Table 55 Forecast Sales of Cider/Perry: Total Volume 2015-2020
Table 56 Forecast Sales of Cider/Perry: Total Value 2015-2020
Table 57 Forecast Sales of Cider/Perry: % Total Volume Growth 2015-2020
Table 58 Forecast Sales of Cider/Perry: % Total Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 59 Sales of RTDS/High-strength Premixes by Category: Total Volume 2010-2015
Table 60 Sales of RTDS/High-strength Premixes by Category: Total Value 2010-2015
Table 61 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2010-2015
Table 62 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2010-2015
Table 63 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2010-2015
Table 64 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2010-2015
Table 65 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 66 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2010-2015
Table 67 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2011-2015
Table 68 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2011-2015
Table 69 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2012-2015
Table 70 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2015-2020
Table 71 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2015-2020
Table 72 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2015-2020
Table 73 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2015-2020
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology
Summary 18 Benchmark Brands 2015
Category Data
Table 74 Sales of Spirits by Category: Total Volume 2010-2015
Table 75 Sales of Spirits by Category: Total Value 2010-2015
Table 76 Sales of Spirits by Category: % Total Volume Growth 2010-2015
Table 77 Sales of Spirits by Category: % Total Value Growth 2010-2015
Table 78 Sales of Spirits by Off-trade vs On-trade: Volume 2010-2015
Table 79 Sales of Spirits by Off-trade vs On-trade: Value 2010-2015
Table 80 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 81 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2010-2015
Table 82 Sales of Dark Rum by Price Platform: % Total Volume 2010-2015
Table 83 Sales of White Rum by Price Platform: % Total Volume 2010-2015
Table 84 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2010-2015
Table 85 Sales of English Gin by Price Platform: % Total Volume 2010-2015
Table 86 Sales of Vodka by Price Platform: % Total Volume 2010-2015
Table 87 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2010-2015
Table 88 GBO Company Shares of Spirits: % Total Volume 2011-2015
Table 89 NBO Company Shares of Spirits: % Total Volume 2011-2015
Table 90 LBN Brand Shares of Spirits: % Total Volume 2012-2015
Table 91 Production, Imports and Exports of Brandy and Cognac: Total Volume 2009-2014
Table 92 Production, Imports and Exports of Rum: Total Volume 2009-2014
Table 93 Production, Imports and Exports of Tequila (and Mezcal): Total Volume 2009-2014
Table 94 Production, Imports and Exports of Whiskies: Total Volume 2009-2014
Table 95 Production, Imports and Exports of Gin: Total Volume 2009-2014
Table 96 Production, Imports and Exports of Vodka: Total Volume 2009-2014
Table 97 Forecast Sales of Spirits by Category: Total Volume 2015-2020
Table 98 Forecast Sales of Spirits by Category: Total Value 2015-2020
Table 99 Forecast Sales of Spirits by Category: % Total Volume Growth 2015-2020
Table 100 Forecast Sales of Spirits by Category: % Total Value Growth 2015-2020
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 101 Sales of Wine by Category: Total Volume 2010-2015
Table 102 Sales of Wine by Category: Total Value 2010-2015
Table 103 Sales of Wine by Category: % Total Volume Growth 2010-2015
Table 104 Sales of Wine by Category: % Total Value Growth 2010-2015
Table 105 Sales of Wine by Off-trade vs On-trade: Volume 2010-2015
Table 106 Sales of Wine by Off-trade vs On-trade: Value 2010-2015
Table 107 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 108 Sales of Wine by Off-trade vs On-trade: % Value Growth 2010-2015
Table 109 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2010-2015
Table 110 Sales of Still White Wine by Price Segment: % Off-trade Volume 2010-2015
Table 111 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2010-2015
Table 112 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2010-2015
Table 113 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2010-2015
Table 114 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2010-2015
Table 115 Sales of Still Rose Wine by Grape/Varietal Type: % Total Volume 2010-2015
Table 116 GBO Company Shares of Still Light Grape Wine: % Total Volume 2011-2015
Table 117 NBO Company Shares of Still Light Grape Wine: % Total Volume 2011-2015
Table 118 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2012-2015
Table 119 GBO Company Shares of Champagne: % Total Volume 2011-2015
Table 120 NBO Company Shares of Champagne: % Total Volume 2011-2015
Table 121 LBN Brand Shares of Champagne: % Total Volume 2012-2015
Table 122 GBO Company Shares of Other Sparkling Wine: % Total Volume 2011-2015
Table 123 NBO Company Shares of Other Sparkling Wine: % Total Volume 2011-2015
Table 124 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2012-2015
Table 125 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2011-2015
Table 126 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2011-2015
Table 127 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2012-2015
Table 128 Production, Imports and Exports of Wine: Total Volume 2009-2014
Table 129 Imports of Wine by Country of Origin: Total Volume 2009-2014
Table 130 Imports of Wine by Country of Origin: Total Value 2009-2014
Table 131 Exports of Wine by Country of Destination: Total Volume 2009-2014
Table 132 Exports of Wine by Country of Destination: Total Value 2009-2014
Table 133 Forecast Sales of Wine by Category: Total Volume 2015-2020
Table 134 Forecast Sales of Wine by Category: Total Value 2015-2020
Table 135 Forecast Sales of Wine by Category: % Total Volume Growth 2015-2020
Table 136 Forecast Sales of Wine by Category: % Total Value Growth 2015-2020












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