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Alcoholic Drinks in Russia, Euromonitor International

  • November 2015
  • -
  • Euromonitor International
  • -
  • 106 pages

Russia’s strict anti-alcohol policy has severely hit domestic sales of alcoholic drinks. Direct upward pressure has been put on alcohol retail prices through progressive excise tax and regulation of minimum prices of strong alcohol. 2013 and 2014 became the hardest years for alcoholic drinks as the highest increase of excise tax was recorded in that period. Over the review period non-price measures were applied to limit alcohol accessibility for consumers including ban of alcohol sales through...

Euromonitor International's Alcoholic Drinks in Russia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Alcoholic Drinks in Russia, Euromonitor International
ALCOHOLIC DRINKS IN RUSSIA
Euromonitor International
November 2015

LIST OF CONTENTS AND TABLES

Executive Summary
Alcoholic Consumption Continues Declining
Illegal Sales Impose Serious Threat To Retail Sales
Leading Players Focus on Their Mainstream Brands
Ban of Sales Through Kiosks Still Has A Dampening Effect on Beer
Easing of State Regulation Limits Future Market Decline
Key Trends and Developments
Russian Economic Downturn Worsens
Alcohol Consumption Continues To Decline
Channel Restrictions Still Have Negative Effect on Beer Sales
Key New Product Launches
Summary 1 Key New Product Developments 2014
City Key Trends and Developments
Moscow
Competitive Landscape
Prospects
St Petersburg
Competitive Landscape
Prospects
Market Background
Legislation
Table 1 Number of On-trade Establishments by Type 2009-2014
Taxation and Duty Levies
Table 2 Taxation and Duty Levies on Alcoholic Drinks 2014
Table 3 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2014
Table 4 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2014
Table 5 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2014
Table 6 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2014
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 7 Retail Consumer Expenditure on Alcoholic Drinks 2009-2014
Market Data
Table 8 Sales of Alcoholic Drinks by Category: Total Volume 2009-2014
Table 9 Sales of Alcoholic Drinks by Category: Total Value 2009-2014
Table 10 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2009-2014
Table 11 Sales of Alcoholic Drinks by Category: % Total Value Growth 2009-2014
Table 12 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2014
Table 13 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2014
Table 14 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2014
Table 15 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2014
Table 16 Sales of Alcoholic Drinks by City: Total Volume 2009-2014
Table 17 Sales of Alcoholic Drinks by City: Total Value 2009-2014
Table 18 Sales of Alcoholic Drinks by City: % Total Volume Growth 2009-2014
Table 19 Sales of Alcoholic Drinks by City: % Total Value Growth 2009-2014
Table 20 GBO Company Shares of Alcoholic Drinks: % Total Volume 2010-2014
Table 21 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2009-2014
Table 22 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2014
Table 23 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
Table 24 Forecast Sales of Alcoholic Drinks by Category: Total Value 2014-2019
Table 25 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
Table 26 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
Table 27 Forecast Sales of Alcoholic Drinks by City: Total Volume 2014-2019
Table 28 Forecast Sales of Alcoholic Drinks by City: Total Value 2014-2019
Table 29 Forecast Sales of Alcoholic Drinks by City: % Total Volume Growth 2014-2019
Table 30 Forecast Sales of Alcoholic Drinks by City: % Total Value Growth 2014-2019
Definitions
Published Data Comparisons
Sources
Table 31 Forecast Sales of Alcoholic Drinks by City: Total Volume 2014-2019
Table 32 Forecast Sales of Alcoholic Drinks by City: Total Value 2014-2019
Table 33 Forecast Sales of Alcoholic Drinks by City: % Total Volume Growth 2014-2019
Table 34 Forecast Sales of Alcoholic Drinks by City: % Total Value Growth 2014-2019
Aroma Td Zao in Alcoholic Drinks (russia)
Strategic Direction
Key Facts
Summary 2 Aroma TD ZAO: Key Facts
Summary 3 Aroma TD ZAO: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 4 Aroma TD ZAO: Private Label Portfolio
Competitive Positioning
Summary 5 Aroma TD ZAO: Competitive Position 2014
Baltika Pivovarennaya Kompaniya Ooo in Alcoholic Drinks (russia)
Strategic Direction
Key Facts
Summary 6 Baltika Pivovarennaya Kompaniya OOO: Key Facts
Summary 7 Baltika Pivovarennaya Kompaniya OOO: Operational Indicators
Competitive Positioning
Summary 8 Baltika Pivovarennaya Kompaniya OOO: Competitive Position 2014
Fanagoriya Apf Oao in Alcoholic Drinks (russia)
Strategic Direction
Key Facts
Summary 9 Fanagoriya APF OOO: Key Facts
Summary 10 Fanagoriya APF OOO: Operational Indicators
Competitive Positioning
Summary 11 Fanagoriya APF OOO: Competitive Position 2014
Ochakovo Mpbk Zao in Alcoholic Drinks (russia)
Strategic Direction
Key Facts
Summary 12 Ochakovo MPBK ZAO: Key Facts
Summary 13 Ochakovo MPBK ZAO: Operational Indicators
Competitive Positioning
Summary 14 Ochakovo MPBK ZAO: Competitive Position 2014
Omskvinprom Ooo in Alcoholic Drinks (russia)
Strategic Direction
Key Facts
Summary 15 Omskvinprom OOO: Key Facts
Summary 16 Omskvinprom OOO: Operational Indicators
Competitive Positioning
Summary 17 Omskvinprom OOO: Competitive Position 2014
Headlines
Trends
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 18 Lager by Price Band 2014
Summary 19 Number of Breweries 2009-2014
Category Data
Table 35 Sales of Beer by Category: Total Volume 2009-2014
Table 36 Sales of Beer by Category: Total Value 2009-2014
Table 37 Sales of Beer by Category: % Total Volume Growth 2009-2014
Table 38 Sales of Beer by Category: % Total Value Growth 2009-2014
Table 39 Sales of Beer by Off-trade vs On-trade: Volume 2009-2014
Table 40 Sales of Beer by Off-trade vs On-trade: Value 2009-2014
Table 41 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2009-2014
Table 42 Sales of Beer by Off-trade vs On-trade: % Value Growth 2009-2014
Table 43 GBO Company Shares of Beer: % Total Volume 2010-2014
Table 44 NBO Company Shares of Beer: % Total Volume 2010-2014
Table 45 LBN Brand Shares of Beer: % Total Volume 2011-2014
Table 46 Production, Imports and Exports of Beer: Total Volume 2008-2013
Table 47 Imports of Beer by Country of Origin: Total Volume 2008-2013
Table 48 Imports of Beer by Country of Origin: Total Value 2008-2013
Table 49 Exports of Beer by Country of Destination: Total Volume 2008-2013
Table 50 Exports of Beer by Country of Destination: Total Value 2008-2013
Table 51 Forecast Sales of Beer by Category: Total Volume 2014-2019
Table 52 Forecast Sales of Beer by Category: Total Value 2014-2019
Table 53 Forecast Sales of Beer by Category: % Total Volume Growth 2014-2019
Table 54 Forecast Sales of Beer by Category: % Total Value Growth 2014-2019
Trends
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 55 Sales of RTDS/High-strength Premixes by Category: Total Volume 2009-2014
Table 56 Sales of RTDS/High-strength Premixes by Category: Total Value 2009-2014
Table 57 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2009-2014
Table 58 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2009-2014
Table 59 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2009-2014
Table 60 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2009-2014
Table 61 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2009-2014
Table 62 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2009-2014
Table 63 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2010-2014
Table 64 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2010-2014
Table 65 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2011-2014
Table 66 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2014-2019
Table 67 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2014-2019
Table 68 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2014-2019
Table 69 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2014-2019
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology
Summary 20 Benchmark Brands 2014
Category Data
Table 70 Sales of Spirits by Category: Total Volume 2009-2014
Table 71 Sales of Spirits by Category: Total Value 2009-2014
Table 72 Sales of Spirits by Category: % Total Volume Growth 2009-2014
Table 73 Sales of Spirits by Category: % Total Value Growth 2009-2014
Table 74 Sales of Spirits by Off-trade vs On-trade: Volume 2009-2014
Table 75 Sales of Spirits by Off-trade vs On-trade: Value 2009-2014
Table 76 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2009-2014
Table 77 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2009-2014
Table 78 Sales of Dark Rum by Price Platform: % Total Volume 2009-2014
Table 79 Sales of White Rum by Price Platform: % Total Volume 2009-2014
Table 80 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2009-2014
Table 81 Sales of Gin by Price Platform: % Total Volume 2009-2014
Table 82 Sales of Vodka by Price Platform: % Total Volume 2009-2014
Table 83 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2009-2014
Table 84 GBO Company Shares of Spirits: % Total Volume 2010-2014
Table 85 NBO Company Shares of Spirits: % Total Volume 2010-2014
Table 86 LBN Brand Shares of Spirits: % Total Volume 2011-2014
Table 87 Imports of Spirits by Country of Origin: Total Volume 2008-2013
Table 88 Imports of Spirits by Country of Origin: Total Value 2008-2013
Table 89 Production, Imports and Exports of Brandy and Cognac: Total Volume 2008-2013
Table 90 Production, Imports and Exports of Rum: Total Volume 2008-2013
Table 91 Production, Imports and Exports of Tequila (and Mezcal): Total Volume 2008-2013
Table 92 Production, Imports and Exports of Whiskies: Total Volume 2008-2013
Table 93 Production, Imports and Exports of Gin: Total Volume 2008-2013
Table 94 Production, Imports and Exports of Vodka: Total Volume 2008-2013
Table 95 Forecast Sales of Spirits by Category: Total Volume 2014-2019
Table 96 Forecast Sales of Spirits by Category: Total Value 2014-2019
Table 97 Forecast Sales of Spirits by Category: % Total Volume Growth 2014-2019
Table 98 Forecast Sales of Spirits by Category: % Total Value Growth 2014-2019
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 99 Sales of Wine by Category: Total Volume 2009-2014
Table 100 Sales of Wine by Category: Total Value 2009-2014
Table 101 Sales of Wine by Category: % Total Volume Growth 2009-2014
Table 102 Sales of Wine by Category: % Total Value Growth 2009-2014
Table 103 Sales of Wine by Off-trade vs On-trade: Volume 2009-2014
Table 104 Sales of Wine by Off-trade vs On-trade: Value 2009-2014
Table 105 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2009-2014
Table 106 Sales of Wine by Off-trade vs On-trade: % Value Growth 2009-2014
Table 107 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2009-2014
Table 108 Sales of Still White Wine by Price Segment: % Off-trade Volume 2009-2014
Table 109 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2009-2014
Table 110 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2009-2014
Table 111 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2009-2014
Table 112 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2009-2014
Table 113 Sales of Still Rose Wine by Grape/Varietal Type: % Total Volume 2009-2014
Table 114 GBO Company Shares of Still Light Grape Wine: % Total Volume 2010-2014
Table 115 NBO Company Shares of Still Light Grape Wine: % Total Volume 2010-2014
Table 116 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2011-2014
Table 117 GBO Company Shares of Champagne: % Total Volume 2010-2014
Table 118 NBO Company Shares of Champagne: % Total Volume 2010-2014
Table 119 LBN Brand Shares of Champagne: % Total Volume 2011-2014
Table 120 GBO Company Shares of Other Sparkling Wine: % Total Volume 2010-2014
Table 121 NBO Company Shares of Other Sparkling Wine: % Total Volume 2010-2014
Table 122 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2011-2014
Table 123 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2010-2014
Table 124 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2010-2014
Table 125 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2011-2014
Table 126 GBO Company Shares of Non-grape Wine: % Total Volume 2010-2014
Table 127 GBO Company Shares of Non-grape Wine: % Total Volume 2010-2014
Table 128 LBN Brand Shares of Non-grape Wine: % Total Volume 2011-2014
Table 129 Production, Imports and Exports of Wine: Total Volume 2008-2013
Table 130 Imports of Wine by Country of Origin: Total Volume 2008-2013
Table 131 Imports of Wine by Country of Origin: Total Value 2008-2013
Table 132 Exports of Wine by Country of Destination: Total Volume 2008-2013
Table 133 Exports of Wine by Country of Destination: Total Value 2008-2013
Table 134 Forecast Sales of Wine by Category: Total Volume 2014-2019
Table 135 Forecast Sales of Wine by Category: Total Value 2014-2019
Table 136 Forecast Sales of Wine by Category: % Total Volume Growth 2014-2019
Table 137 Forecast Sales of Wine by Category: % Total Value Growth 2014-2019












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