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Deodorants in the United Kingdom, Euromonitor International

  • June 2015
  • -
  • Euromonitor International
  • -
  • 28 pages

Deodorants registered current value growth of 1% in 2014. The growth of this mature category was a result of the continued popularity of deodorant sprays and roll-ons, with both recording steady volume and value growth of 1%. While deodorant roll-ons was worth £119 million in 2014, deodorant sprays continued to be the biggest category, with sales reaching £503 million. Compressed packaging formats continued to boost sales of sprays in 2014 as consumers were able to carry these whilst on the go.

Euromonitor International's Deodorants in United Kingdom report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Deodorants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Deodorants in the United Kingdom, Euromonitor International
DEODORANTS IN THE UNITED KINGDOM
Euromonitor International
June 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Deodorants by Category: Value 2009-2014
Table 2 Sales of Deodorants by Category: % Value Growth 2009-2014
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2009-2014
Table 4 NBO Company Shares of Deodorants: % Value 2010-2014
Table 5 LBN Brand Shares of Deodorants: % Value 2011-2014
Table 6 LBN Brand Shares of Premium Deodorants: % Value 2011-2014
Table 7 Forecast Sales of Deodorants by Category: Value 2014-2019
Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2014-2019
Table 9 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2014-2019
Boots UK Ltd in Beauty and Personal Care (united Kingdom)
Strategic Direction
Key Facts
Summary 1 Boots UK Ltd: Key Facts
Summary 2 Boots UK Ltd: Operational Indicators
Company Background
Chart 1 Boots UK Ltd in London
Internet Strategy
Private Label
Summary 3 Boots UK Ltd: Private Label Portfolio
Competitive Positioning
Summary 4 Boots UK Ltd: Competitive Position 2014
Estee Lauder Cosmetics Ltd in Beauty and Personal Care (united Kingdom)
Strategic Direction
Key Facts
Summary 5 Estee Lauder Cosmetics Ltd: Key Facts
Competitive Positioning
Summary 6 Estee Lauder Cosmetics Ltd: Competitive Position 2014
Procter and Gamble UK Ltd in Beauty and Personal Care (united Kingdom)
Strategic Direction
Key Facts
Summary 7 Procter and Gamble UK Ltd: Key Facts
Competitive Positioning
Summary 8 Procter and Gamble UK Ltd: Competitive Position 2014
Executive Summary
Beauty and Personal Care Continues To Grow
Premium Segment Outperforms the Mass Segment
the Sweet Smell of Success for Fragrances
Health and Beauty Specialist Retailers Remains the Strongest Distribution Channel Despite Increasing Competition
Reasonable Outlook for Beauty and Personal Care
Key Trends and Developments
Extreme Brand Polarisation
Cross-over Products Blur Categories and Take Multi-functionality To A New Level
Social Media and the Influence of 'selfie' Beauty
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2009-2014
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2009-2014
Table 12 Sales of Premium Beauty and Personal Care by Category: Value 2009-2014
Table 13 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2009-2014
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2010-2014
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2010-2014
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2011-2014
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2009-2014
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2009-2014
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2014
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
Table 23 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
Sources
Summary 9 Research Sources












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ref:plp2015

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