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Deodorants in the United Kingdom, Euromonitor International

  • June 2015
  • -
  • Euromonitor International
  • -
  • 28 pages

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Deodorants registered current value growth of 1% in 2014. The growth of this mature category was a result of the continued popularity of deodorant sprays and roll-ons, with both recording steady volume and value growth of 1%. While deodorant roll-ons was worth £119 million in 2014, deodorant sprays continued to be the biggest category, with sales reaching £503 million. Compressed packaging formats continued to boost sales of sprays in 2014 as consumers were able to carry these whilst on the go.

Euromonitor International's Deodorants in United Kingdom report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Deodorants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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