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Hot Drinks in Germany, Euromonitor International

  • April 2016
  • -
  • Euromonitor International
  • -
  • 42 pages

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Hot drinks declined slightly in total volume terms in 2015, mainly due to the decline seen in coffee, which was hampered by the solid performance of tea. Regarded as the healthy alternative to coffee, tea started to take sales away from coffee in Germany. The ongoing strong performance of fresh ground coffee pods and an increase in the average unit price of coffee overall, due to the effects of premiumisation, helped to reduce the impact this development had on value sales of coffee in Germany...

Euromonitor International's Hot Drinks in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Hot Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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