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Soft Drinks in Romania, Euromonitor International

  • March 2016
  • -
  • Euromonitor International
  • -
  • 94 pages

The most important legislative event that occurred in 2015 refers to the VAT change from 24% to 9% for non-alcoholic drinks. This substantial change determined a high increase in soft drinks’ volume sales across a number of categories. Overall, soft drinks grew by 3% in total volume terms, as demand for beverages was motivated by lowering prices.

Euromonitor International’s Soft Drinks in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Soft Drinks in Romania, Euromonitor International
SOFT DRINKS IN ROMANIA
Euromonitor International
March 2016

LIST OF CONTENTS AND TABLES

Executive Summary
Vat Changes Stimulate Volume Sales of Soft Drinks
Modern Retailing Continues To Gain Ground Against Traditional Channels
Coca-Cola Hbc Romania SRL Continues To Lead Soft Drinks
New Product Developments Aim To Stimulate Demand for Soft Drinks
Soft Drinks Volume Is Expected To Maintain An Accelerated Growth Rate
Key Trends and Developments
Vat for Non-alcoholic Drinks Changes From 24% To 9%
Modern Retailing Continues To Grow and To Stimulate Sales of Soft Drinks
Private Label Sales Are Affected by Price Decreases
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2010-2015
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2010-2015
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2010-2015
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2010-2015
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2015
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2015
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2015
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2015
Table 9 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2010-2015
Table 10 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2010-2015
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2010-2015
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2010-2015
Table 13 Total Sales of Soft Drinks by Fountain On-trade: Volume 2010-2015
Table 14 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2010-2015
Table 15 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2011-2015
Table 16 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2012-2015
Table 17 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2011-2015
Table 18 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2012-2015
Table 19 NBO Company Shares of Off-trade Soft Drinks: % Value 2011-2015
Table 20 LBN Brand Shares of Off-trade Soft Drinks: % Value 2012-2015
Table 21 Penetration of Private Label in Off-trade Soft Drinks (as sold) by Category: % Volume 2010-2015
Table 22 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2010-2015
Table 23 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2015
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2015-2020
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2015-2020
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 28 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2015-2020
Table 29 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2015-2020
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 31 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Table 32 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2015-2020
Table 33 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2015-2020
Appendix
Fountain Sales in Romania
Sources
Summary 1 Research Sources
Carpathian Springs SA in Soft Drinks (romania)
Strategic Direction
Key Facts
Summary 2 Carpathian Springs SA: Key Facts
Summary 3 Carpathian Springs SA: Operational Indicators
Competitive Positioning
Summary 4 Carpathian Springs SA: Competitive Position 2015
European Drinks SA in Soft Drinks (romania)
Strategic Direction
Key Facts
Summary 5 European Drinks SA: Key Facts
Summary 6 European Drinks SA: Operational Indicators
Competitive Positioning
Summary 7 European Drinks SA: Competitive Position 2015
Parmalat Romania SA in Soft Drinks (romania)
Strategic Direction
Key Facts
Summary 8 Parmalat Romania SA: Key Facts
Summary 9 Parmalat Romania SA: Operational Indicators
Competitive Positioning
Summary 10 Parmalat Romania SA: Competitive Position 2015
Romaqua Group SA in Soft Drinks (romania)
Strategic Direction
Key Facts
Summary 11 Romaqua Group SA: Key Facts
Summary 12 Romaqua Group SA: Operational Indicators
Competitive Positioning
Summary 13 Romaqua Group SA: Competitive Position 2015
Tymbark-maspex Romania SRL in Soft Drinks (romania)
Strategic Direction
Key Facts
Summary 14 Tymbark-Maspex Romania SRL: Key Facts
Summary 15 Tymbark-Maspex Romania SRL: Operational Indicators
Competitive Positioning
Summary 16 Tymbark-Maspex Romania SRL: Competitive Position 2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Institutional Bottled Water Sales
Table 34 Sales of Bottled Water to Institutional Channel 2011-2015
Table 35 Off-trade Sales of Bottled Water by Category: Volume 2010-2015
Table 36 Off-trade Sales of Bottled Water by Category: Value 2010-2015
Table 37 Off-trade Sales of Bottled Water by Category: % Volume Growth 2010-2015
Table 38 Off-trade Sales of Bottled Water by Category: % Value Growth 2010-2015
Table 39 NBO Company Shares of Off-trade Bottled Water: % Volume 2011-2015
Table 40 LBN Brand Shares of Off-trade Bottled Water: % Volume 2012-2015
Table 41 NBO Company Shares of Off-trade Bottled Water: % Value 2011-2015
Table 42 LBN Brand Shares of Off-trade Bottled Water: % Value 2012-2015
Table 43 Forecast Off-trade Sales of Bottled Water by Category: Volume 2015-2020
Table 44 Forecast Off-trade Sales of Bottled Water by Category: Value 2015-2020
Table 45 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2015-2020
Table 46 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 47 Off-trade vs On-trade Sales of Carbonates: Volume 2010-2015
Table 48 Off-trade vs On-trade Sales of Carbonates: Value 2010-2015
Table 49 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2010-2015
Table 50 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2010-2015
Table 51 Off-trade Sales of Carbonates by Category: Volume 2010-2015
Table 52 Off-trade Sales of Carbonates by Category: Value 2010-2015
Table 53 Off-trade Sales of Carbonates by Category: % Volume Growth 2010-2015
Table 54 Off-trade Sales of Carbonates by Category: % Value Growth 2010-2015
Table 55 Total Sales of Carbonates by Fountain On-trade: Volume 2010-2015
Table 56 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2010-2015
Table 57 Off-trade Sales of Low Calorie Cola Carbonates by Category: % Volume Breakdown 2010-2015
Table 58 NBO Company Shares of Off-trade Carbonates: % Volume 2011-2015
Table 59 LBN Brand Shares of Off-trade Carbonates: % Volume 2012-2015
Table 60 NBO Company Shares of Off-trade Carbonates: % Value 2011-2015
Table 61 LBN Brand Shares of Off-trade Carbonates: % Value 2012-2015
Table 62 Forecast Off-trade Sales of Carbonates by Category: Volume 2015-2020
Table 63 Forecast Off-trade Sales of Carbonates by Category: Value 2015-2020
Table 64 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2015-2020
Table 65 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2015-2020
Table 66 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2015-2020
Table 67 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2015-2020
Headlines
Trends
Category Data
Concentrates Conversions
Table 68 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 69 Off-trade Sales of Concentrates (as sold) by Category: Volume 2010-2015
Table 70 Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2010-2015
Table 71 Off-trade Sales of Concentrates (RTD) by Category: Volume 2010-2015
Table 72 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2010-2015
Table 73 Off-trade Sales of Concentrates by Category: Value 2010-2015
Table 74 Off-trade Sales of Concentrates by Category: % Value Growth 2010-2015
Table 75 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2011-2015
Table 76 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2012-2015
Table 77 NBO Company Shares of Off-trade Concentrates: % Value 2011-2015
Table 78 LBN Brand Shares of Off-trade Concentrates: % Value 2012-2015
Table 79 NBO Company Shares of Off-trade Liquid Concentrates (as sold): % Volume 2011-2015
Table 80 LBN Brand Shares of Off-trade Liquid Concentrates (as sold): % Volume 2012-2015
Table 81 NBO Company Shares of Off-trade Powder Concentrates (as sold): % Volume 2011-2015
Table 82 LBN Brand Shares of Off-trade Powder Concentrates (as sold): % Volume 2012-2015
Table 83 Forecast Off-trade Sales of Concentrates (as sold) by Category: Volume 2015-2020
Table 84 Forecast Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2015-2020
Table 85 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2015-2020
Table 86 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2015-2020
Table 87 Forecast Off-trade Sales of Concentrates by Category: Value 2015-2020
Table 88 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 89 Off-trade Sales of Juice by Category: Volume 2010-2015
Table 90 Off-trade Sales of Juice by Category: Value 2010-2015
Table 91 Off-trade Sales of Juice by Category: % Volume Growth 2010-2015
Table 92 Off-trade Sales of Juice by Category: % Value Growth 2010-2015
Table 93 Leading Flavours for Off-trade 100% Juice: % Volume 2010-2015
Table 94 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2010-2015
Table 95 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2010-2015
Table 96 Off-trade Sales of Reconstituted 100% Juice by Chilled vs Ambient: % Volume 2010-2015
Table 97 NBO Company Shares of Off-trade Juice: % Volume 2011-2015
Table 98 LBN Brand Shares of Off-trade Juice: % Volume 2012-2015
Table 99 NBO Company Shares of Off-trade Juice: % Value 2011-2015
Table 100 LBN Brand Shares of Off-trade Juice: % Value 2012-2015
Table 101 Forecast Off-trade Sales of Juice by Category: Volume 2015-2020
Table 102 Forecast Off-trade Sales of Juice by Category: Value 2015-2020
Table 103 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2015-2020
Table 104 Forecast Off-trade Sales of Juice by Category: % Value Growth 2015-2020
Headlines
Trends
Category Data
Table 105 Off-trade Sales of RTD Coffee: Volume 2010-2015
Table 106 Off-trade Sales of RTD Coffee: Value 2010-2015
Table 107 Off-trade Sales of RTD Coffee: % Volume Growth 2010-2015
Table 108 Off-trade Sales of RTD Coffee: % Value Growth 2010-2015
Table 109 NBO Company Shares of Off-trade RTD Coffee: % Volume 2011-2015
Table 110 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2012-2015
Table 111 NBO Company Shares of Off-trade RTD Coffee: % Value 2011-2015
Table 112 LBN Brand Shares of Off-trade RTD Coffee: % Value 2012-2015
Table 113 Forecast Off-trade Sales of RTD Coffee: Volume 2015-2020
Table 114 Forecast Off-trade Sales of RTD Coffee: Value 2015-2020
Table 115 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2015-2020
Table 116 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 117 Off-trade Sales of RTD Tea by Category: Volume 2010-2015
Table 118 Off-trade Sales of RTD Tea by Category: Value 2010-2015
Table 119 Off-trade Sales of RTD Tea by Category: % Volume Growth 2010-2015
Table 120 Off-trade Sales of RTD Tea by Category: % Value Growth 2010-2015
Table 121 Leading Flavours for Off-trade RTD Tea: % Volume Breakdown 2010-2015
Table 122 Leading Flavours for Off-trade RTD Tea: % Volume 2010-2015
Table 123 NBO Company Shares of Off-trade RTD Tea: % Volume 2011-2015
Table 124 LBN Brand Shares of Off-trade RTD Tea: % Volume 2012-2015
Table 125 NBO Company Shares of Off-trade RTD Tea: % Value 2011-2015
Table 126 LBN Brand Shares of Off-trade RTD Tea: % Value 2012-2015
Table 127 Forecast Off-trade Sales of RTD Tea by Category: Volume 2015-2020
Table 128 Forecast Off-trade Sales of RTD Tea by Category: Value 2015-2020
Table 129 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2015-2020
Table 130 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2015-2020
Headlines
Trends
Category Data
Table 131 Off-trade Sales of Energy Drinks: Volume 2010-2015
Table 132 Off-trade Sales of Energy Drinks: Value 2010-2015
Table 133 Off-trade Sales of Energy Drinks: % Volume Growth 2010-2015
Table 134 Off-trade Sales of Energy Drinks: % Value Growth 2010-2015
Table 135 NBO Company Shares of Off-trade Energy Drinks: % Volume 2011-2015
Table 136 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2012-2015
Table 137 NBO Company Shares of Off-trade Energy Drinks: % Value 2011-2015
Table 138 LBN Brand Shares of Off-trade Energy Drinks: % Value 2012-2015
Table 139 Forecast Off-trade Sales of Energy Drinks: Volume 2015-2020
Table 140 Forecast Off-trade Sales of Energy Drinks: Value 2015-2020
Table 141 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2015-2020
Table 142 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2015-2020
Headlines
Trends
Category Data
Table 143 Off-trade Sales of Sports Drinks: Volume 2010-2015
Table 144 Off-trade Sales of Sports Drinks: Value 2010-2015
Table 145 Off-trade Sales of Sports Drinks: % Volume Growth 2010-2015
Table 146 Off-trade Sales of Sports Drinks: % Value Growth 2010-2015
Table 147 NBO Company Shares of Off-trade Sports Drinks: % Volume 2011-2015
Table 148 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2012-2015
Table 149 NBO Company Shares of Off-trade Sports Drinks: % Value 2011-2015
Table 150 LBN Brand Shares of Off-trade Sports Drinks: % Value 2012-2015
Table 151 Forecast Off-trade Sales of Sports Drinks: Volume 2015-2020
Table 152 Forecast Off-trade Sales of Sports Drinks: Value 2015-2020
Table 153 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2015-2020
Table 154 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2015-2020












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