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Soft Drinks in Turkey, Euromonitor International

  • February 2016
  • -
  • Euromonitor International
  • -
  • 93 pages

In 2015, soft drinks registered double digit current value growth, compared with a single digit CAGR seen over the review period. The high growth at the end of the review period was due to increased unit prices caused by the launch of more sophisticated and value-added products in the country and the devaluation of the Turkish lira against the US dollar and euro in 2015. The devaluation of the local currency meant increased import costs for raw materials, thus, higher production costs, as well...

Euromonitor International’s Soft Drinks in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Soft Drinks in Turkey, Euromonitor International
SOFT DRINKS IN TURKEY
Euromonitor International
February 2016

LIST OF CONTENTS AND TABLES

Executive Summary
Soft Drinks Is Set To Register Double Digit Current Value Growth in 2015
Increased Urbanisation and the Young Population of the Country Drive Growth
Multinational Companies Increase Their Sales Share
New Product Launches Differentiate in Terms of Flavour and Packaging
Over the Forecast Period, Lower Overall Volume Growth Is Expected Compared To the Review Period
Key Trends and Developments
the Average Unit Price of Soft Drinks was A Major Driver of Growth in 2015
the Demand for Health and Wellness Products Is Rising
Product Launches and Advertisements Take National Values Into Account
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2010-2015
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2010-2015
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2010-2015
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2010-2015
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2015
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2015
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2015
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2015
Table 9 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2010-2015
Table 10 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2010-2015
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2010-2015
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2010-2015
Table 13 Total Sales of Soft Drinks by Fountain On-trade: Volume 2010-2015
Table 14 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2010-2015
Table 15 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2011-2015
Table 16 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2012-2015
Table 17 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2011-2015
Table 18 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2012-2015
Table 19 NBO Company Shares of Off-trade Soft Drinks: % Value 2011-2015
Table 20 LBN Brand Shares of Off-trade Soft Drinks: % Value 2012-2015
Table 21 Penetration of Private Label in Off-trade Soft Drinks (as sold) by Category: % Volume 2010-2015
Table 22 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2010-2015
Table 23 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2015
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2015-2020
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2015-2020
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 28 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2015-2020
Table 29 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2015-2020
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 31 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Table 32 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2015-2020
Table 33 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2015-2020
Appendix
Fountain Sales in Turkey
Definitions
Sources
Summary 1 Research Sources
Aroma Bursa Meyva Sulari Ve Gida San As in Soft Drinks (turkey)
Strategic Direction
Key Facts
Summary 2 Aroma Bursa Meyva Sulari ve Gida San as: Key Facts
Competitive Positioning
Summary 3 Aroma Bursa Meyva Sulari ve Gida San as: Competitive Position 2015
Cay Isletmeleri Genel Müdürlügü in Soft Drinks (turkey)
Strategic Direction
Key Facts
Summary 4 Cay Isletmeleri Genel Müdürlügü: Key Facts
Summary 5 Cay Isletmeleri Genel Müdürlügü: Operational Indicators
Competitive Positioning
Summary 6 Cay Isletmeleri Genel Müdürlügü: Competitive Position 2015
Dimes Gida San Ve Ticaret As in Soft Drinks (turkey)
Strategic Direction
Key Facts
Summary 7 Dimes Gida San ve Ticaret AS: Key Facts
Competitive Positioning
Summary 8 Dimes Gida San ve Ticaret AS: Competitive Position 2015
Sirmagrup Icecek San Ve Tic As in Soft Drinks (turkey)
Strategic Direction
Key Facts
Summary 9 Sirmagrup Icecek San ve Tic AS: Key Facts
Competitive Positioning
Summary 10 Sirmagrup Icecek San ve Tic AS: Competitive Position 2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Institutional Bottled Water Sales
Table 34 Sales of Bottled Water to Institutional Channel 2010-2015
Table 35 Off-trade Sales of Bottled Water by Category: Volume 2010-2015
Table 36 Off-trade Sales of Bottled Water by Category: Value 2010-2015
Table 37 Off-trade Sales of Bottled Water by Category: % Volume Growth 2010-2015
Table 38 Off-trade Sales of Bottled Water by Category: % Value Growth 2010-2015
Table 39 NBO Company Shares of Off-trade Bottled Water: % Volume 2011-2015
Table 40 LBN Brand Shares of Off-trade Bottled Water: % Volume 2012-2015
Table 41 NBO Company Shares of Off-trade Bottled Water: % Value 2011-2015
Table 42 LBN Brand Shares of Off-trade Bottled Water: % Value 2012-2015
Table 43 Forecast Off-trade Sales of Bottled Water by Category: Volume 2015-2020
Table 44 Forecast Off-trade Sales of Bottled Water by Category: Value 2015-2020
Table 45 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2015-2020
Table 46 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 47 Off-trade vs On-trade Sales of Carbonates: Volume 2010-2015
Table 48 Off-trade vs On-trade Sales of Carbonates: Value 2010-2015
Table 49 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2010-2015
Table 50 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2010-2015
Table 51 Off-trade Sales of Carbonates by Category: Volume 2010-2015
Table 52 Off-trade Sales of Carbonates by Category: Value 2010-2015
Table 53 Off-trade Sales of Carbonates by Category: % Volume Growth 2010-2015
Table 54 Off-trade Sales of Carbonates by Category: % Value Growth 2010-2015
Table 55 Total Sales of Carbonates by Fountain On-trade: Volume 2010-2015
Table 56 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2010-2015
Table 57 Off-trade Sales of Low Calorie Cola Carbonates by Category: % Volume Breakdown 2010-2015
Table 58 NBO Company Shares of Off-trade Carbonates: % Volume 2011-2015
Table 59 LBN Brand Shares of Off-trade Carbonates: % Volume 2012-2015
Table 60 NBO Company Shares of Off-trade Carbonates: % Value 2011-2015
Table 61 LBN Brand Shares of Off-trade Carbonates: % Value 2012-2015
Table 62 Forecast Off-trade Sales of Carbonates by Category: Volume 2015-2020
Table 63 Forecast Off-trade Sales of Carbonates by Category: Value 2015-2020
Table 64 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2015-2020
Table 65 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2015-2020
Table 66 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2015-2020
Table 67 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2015-2020
Headlines
Trends
Category Data
Concentrates Conversions
Table 68 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 69 Off-trade Sales of Concentrates (as sold) by Category: Volume 2010-2015
Table 70 Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2010-2015
Table 71 Off-trade Sales of Concentrates (RTD) by Category: Volume 2010-2015
Table 72 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2010-2015
Table 73 Off-trade Sales of Concentrates by Category: Value 2010-2015
Table 74 Off-trade Sales of Concentrates by Category: % Value Growth 2010-2015
Table 75 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2011-2015
Table 76 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2012-2015
Table 77 NBO Company Shares of Off-trade Concentrates: % Value 2011-2015
Table 78 LBN Brand Shares of Off-trade Concentrates: % Value 2012-2015
Table 79 NBO Company Shares of Off-trade Liquid Concentrates (as sold): % Volume 2011-2015
Table 80 LBN Brand Shares of Off-trade Liquid Concentrates (as sold): % Volume 2012-2015
Table 81 NBO Company Shares of Off-trade Powder Concentrates (as sold): % Volume 2011-2015
Table 82 LBN Brand Shares of Off-trade Powder Concentrates (as sold): % Volume 2012-2015
Table 83 Forecast Off-trade Sales of Concentrates (as sold) by Category: Volume 2015-2020
Table 84 Forecast Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2015-2020
Table 85 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2015-2020
Table 86 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2015-2020
Table 87 Forecast Off-trade Sales of Concentrates by Category: Value 2015-2020
Table 88 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 89 Off-trade Sales of Juice by Category: Volume 2010-2015
Table 90 Off-trade Sales of Juice by Category: Value 2010-2015
Table 91 Off-trade Sales of Juice by Category: % Volume Growth 2010-2015
Table 92 Off-trade Sales of Juice by Category: % Value Growth 2010-2015
Table 93 Leading Flavours for Off-trade 100% Juice: % Volume 2010-2015
Table 94 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2010-2015
Table 95 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2010-2015
Table 96 Off-trade Sales of Not From Concentrate 100% Juice by Chilled vs Ambient: % Volume 2010-2015
Table 97 Off-trade Sales of Reconstituted 100% Juice by Chilled vs Ambient: % Volume 2010-2015
Table 98 NBO Company Shares of Off-trade Juice: % Volume 2011-2015
Table 99 LBN Brand Shares of Off-trade Juice: % Volume 2012-2015
Table 100 NBO Company Shares of Off-trade Juice: % Value 2011-2015
Table 101 LBN Brand Shares of Off-trade Juice: % Value 2012-2015
Table 102 Forecast Off-trade Sales of Juice by Category: Volume 2015-2020
Table 103 Forecast Off-trade Sales of Juice by Category: Value 2015-2020
Table 104 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2015-2020
Table 105 Forecast Off-trade Sales of Juice by Category: % Value Growth 2015-2020
Headlines
Trends
Category Data
Table 106 Off-trade Sales of RTD Coffee: Volume 2010-2015
Table 107 Off-trade Sales of RTD Coffee: Value 2010-2015
Table 108 Off-trade Sales of RTD Coffee: % Volume Growth 2010-2015
Table 109 Off-trade Sales of RTD Coffee: % Value Growth 2010-2015
Table 110 NBO Company Shares of Off-trade RTD Coffee: % Volume 2011-2015
Table 111 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2012-2015
Table 112 NBO Company Shares of Off-trade RTD Coffee: % Value 2011-2015
Table 113 LBN Brand Shares of Off-trade RTD Coffee: % Value 2012-2015
Table 114 Forecast Off-trade Sales of RTD Coffee: Volume 2015-2020
Table 115 Forecast Off-trade Sales of RTD Coffee: Value 2015-2020
Table 116 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2015-2020
Table 117 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 118 Off-trade Sales of RTD Tea by Category: Volume 2010-2015
Table 119 Off-trade Sales of RTD Tea by Category: Value 2010-2015
Table 120 Off-trade Sales of RTD Tea by Category: % Volume Growth 2010-2015
Table 121 Off-trade Sales of RTD Tea by Category: % Value Growth 2010-2015
Table 122 Leading Flavours for Off-trade RTD Tea: % Volume Breakdown 2010-2015
Table 123 Leading Flavours for Off-trade RTD Tea: % Volume 2010-2015
Table 124 NBO Company Shares of Off-trade RTD Tea: % Volume 2011-2015
Table 125 LBN Brand Shares of Off-trade RTD Tea: % Volume 2012-2015
Table 126 NBO Company Shares of Off-trade RTD Tea: % Value 2011-2015
Table 127 LBN Brand Shares of Off-trade RTD Tea: % Value 2012-2015
Table 128 Forecast Off-trade Sales of RTD Tea by Category: Volume 2015-2020
Table 129 Forecast Off-trade Sales of RTD Tea by Category: Value 2015-2020
Table 130 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2015-2020
Table 131 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2015-2020
Headlines
Trends
Category Data
Table 132 Off-trade Sales of Energy Drinks: Volume 2010-2015
Table 133 Off-trade Sales of Energy Drinks: Value 2010-2015
Table 134 Off-trade Sales of Energy Drinks: % Volume Growth 2010-2015
Table 135 Off-trade Sales of Energy Drinks: % Value Growth 2010-2015
Table 136 NBO Company Shares of Off-trade Energy Drinks: % Volume 2011-2015
Table 137 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2012-2015
Table 138 NBO Company Shares of Off-trade Energy Drinks: % Value 2011-2015
Table 139 LBN Brand Shares of Off-trade Energy Drinks: % Value 2012-2015
Table 140 Forecast Off-trade Sales of Energy Drinks: Volume 2015-2020
Table 141 Forecast Off-trade Sales of Energy Drinks: Value 2015-2020
Table 142 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2015-2020
Table 143 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2015-2020
Headlines
Trends
Category Data
Table 144 Off-trade Sales of Sports Drinks: Volume 2010-2015
Table 145 Off-trade Sales of Sports Drinks: Value 2010-2015
Table 146 Off-trade Sales of Sports Drinks: % Volume Growth 2010-2015
Table 147 Off-trade Sales of Sports Drinks: % Value Growth 2010-2015
Table 148 NBO Company Shares of Off-trade Sports Drinks: % Volume 2011-2015
Table 149 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2012-2015
Table 150 NBO Company Shares of Off-trade Sports Drinks: % Value 2011-2015
Table 151 LBN Brand Shares of Off-trade Sports Drinks: % Value 2012-2015
Table 152 Forecast Off-trade Sales of Sports Drinks: Volume 2015-2020
Table 153 Forecast Off-trade Sales of Sports Drinks: Value 2015-2020
Table 154 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2015-2020
Table 155 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2015-2020
Trends












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