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Tobacco in Turkey

  • August 2016
  • -
  • Euromonitor International
  • -
  • 59 pages

Tobacco retail volume sales continued to grow in 2015 as a result of a crackdown on smuggling and illicit trade of cigarettes, an increase in the absolute size of the adult smoking population, as well as new brand and product launches over the review period. In addition, unit price increases due to a rise in excise taxes in 2015 fuelled value growth, with current retail value sales rising strongly during the year.

Euromonitor International’s Tobacco in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Cigarettes, Cigarettes Including RYO Stick Equivalent, Cigars and Cigarillos, Smokeless Tobacco, Smoking Tobacco, Vapour Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tobacco market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Tobacco in Turkey
TOBACCO IN TURKEY
Euromonitor International
August 2016

LIST OF CONTENTS AND TABLES

Executive Summary
Tobacco Volume and Value Sales Continue To Increase in 2015
Decrease in Illicit Trade Fuels Growth Within Cigarettes
Companies With Aggressive Price Promotions Performing Well
Independent Small Grocers Continue To Lead Distribution in 2015
Volume Sales Set To Fall Within Cigarettes and Smoking Tobacco But Rise Within Cigars and Cigarillos
Operating Environment
Legislation
Summary 1 Legislation Summary at a Glance
Minimum Legal Smoking Age
Smoking Prevalence
Plain Packaging
Smoking in Public Places
Flavoured Tobacco Product Ban
Electronic Cigarettes
Death by Cause
Table 1 Deaths by Cause 2011-2015
Production/imports/exports
Table 2 Trade Statistics: Tobacco Leaf 2010-2015
Legislation Appendix
Legislative Overview
EU Directives
Minimum Legal Smoking Age
Tar Levels
Health Warnings
Advertising and Sponsorship
Point-of-sale Display Bans
Smoking in Public Places
Low Ignition Propensity (lip) Cigarette Regulation
'reduced Harm'
Litigation
Market Indicators
Table 3 Illicit Trade Estimate of Cigarettes: Volume 2010-2015
Table 4 Smoking Prevalence in Adult Population 2010-2015
Table 5 Number of Adult Smokers by Gender 2010-2015
Market Data
Table 6 Sales of Tobacco by Category: Volume 2010-2015
Table 7 Sales of Tobacco by Category: Value 2010-2015
Table 8 Sales of Tobacco by Category: % Volume Growth 2010-2015
Table 9 Sales of Tobacco by Category: % Value Growth 2010-2015
Table 10 Forecast Sales of Tobacco by Category: Volume 2015-2020
Table 11 Forecast Sales of Tobacco by Category: Value 2015-2020
Table 12 Forecast Sales of Tobacco by Category: % Volume Growth 2015-2020
Table 13 Forecast Sales of Tobacco by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 2 Research Sources
Jti Tutun Urunleri San As in Tobacco (turkey)
Strategic Direction
Key Facts
Summary 3 JTI Tutun Urunleri San AS: Key Facts
Summary 4 JTI Tutun Urunleri San AS: Operational Indicators
Production
Summary 5 JTI Tutun Urunleri San AS: Production Statistics 2015
Competitive Positioning
Summary 6 JTI Tutun Urunleri San AS: Competitive Position 2015
Philip Morris Sabanci Pazarlama Ve Satis As in Tobacco (turkey)
Strategic Direction
Key Facts
Summary 7 Philip Morris Sabanci Pazarlama Ve Satis AS: Key Facts
Summary 8 Philip Morris Sabanci Pazarlama Ve Satis AS: Operational Indicators
Production
Summary 9 Philip Morris Sabanci Pazarlama Ve Satis AS: Production Statistics 2015
Competitive Positioning
Summary 10 Philip Morris Sabanci Pazarlama Ve Satis AS: Competitive Position 2015
Teka Puro Uretim Ve Ticaret As in Tobacco (turkey)
Strategic Direction
Key Facts
Summary 11 Teka Puro Uretim ve Ticaret AS: Key Facts
Production
Summary 12 Teka Puro Uretim ve Ticaret AS: Production Statistics 2015
Competitive Positioning
Summary 13 Teka Puro Uretim ve Ticaret AS: Competitive Position 2015
Headlines
Trends
Taxation and Pricing
Duty Paid Packet Marks
Taxation Rates
Table 14 Taxation and Duty Levies 2010-2015
Cigarettes: Price Bands
Summary 14 Cigarette Price Band Definitions
Average Cigarette Pack Price Breakdown
Summary 15 Average Cigarette Pack Price Breakdown: Brand Examples
Competitive Landscape
Illicit Trade
New Product Developments
Summary 16 Cigarettes: New Product Launches
Distribution
Category Data
Table 15 Sales of Cigarettes: Volume 2010-2015
Table 16 Sales of Cigarettes: Value 2010-2015
Table 17 Sales of Cigarettes: % Volume Growth 2010-2015
Table 18 Sales of Cigarettes: % Value Growth 2010-2015
Table 19 Sales of Cigarettes by Tar Level: % Volume Breakdown 2010-2015
Table 20 Sales of Cigarettes by Price Band: % Volume Breakdown 2010-2015
Table 21 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2010-2015
Table 22 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2010-2015
Table 23 Sales of Cigarettes by Filtered vs Non-filtered: % Volume 2010-2015
Table 24 Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2010-2015
Table 25 Sales of Cigarettes by Length: % Volume 2010-2015
Table 26 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2010-2015
Table 27 Sales of Cigarettes by Pack Size: % Volume 2010-2015
Table 28 Sales of Cigarettes by Pack Type: % Volume 2010-2015
Table 29 NBO Company Shares of Cigarettes: % Volume 2011-2015
Table 30 LBN Brand Shares of Cigarettes: % Volume 2012-2015
Table 31 Sales of Cigarettes by Distribution Format: % Volume 2010-2015
Table 32 Production, Imports and Exports of Cigarettes: Total Volume 2010-2015
Table 33 Forecast Sales of Cigarettes: Volume 2015-2020
Table 34 Forecast Sales of Cigarettes: Value 2015-2020
Table 35 Forecast Sales of Cigarettes: % Volume Growth 2015-2020
Table 36 Forecast Sales of Cigarettes: % Value Growth 2015-2020
Table 37 Forecast Sales of Cigarettes by Tar Level: % Volume 2015-2020
Table 38 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2015-2020
Table 39 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2015-2020
Table 40 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2015-2020
Table 41 Forecast Sales of Cigarettes by Filtered vs Non-filtered: % Volume 2015-2020
Table 42 Forecast Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2015-2020
Table 43 Forecast Sales of Cigarettes by Length: % Volume 2015-2020
Table 44 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2015-2020
Table 45 Forecast Sales of Cigarettes by Pack Size: % Volume 2015-2020
Table 46 Forecast Sales of Cigarettes by Pack Type: % Volume 2015-2020
Headlines
Trends
Taxation and Pricing
Duty Paid Packet Marks
Taxation Rates
Competitive Landscape
New Product Developments
Summary 17 Cigars and Cigarillos: New Product Launches
Distribution
Hand-made Vs Machine-manufactured Splits
Category Data
Table 47 Sales of Cigars and Cigarillos by Category: Volume 2010-2015
Table 48 Sales of Cigars and Cigarillos by Category: Value 2010-2015
Table 49 Sales of Cigars and Cigarillos by Category: % Volume Growth 2010-2015
Table 50 Sales of Cigars and Cigarillos by Category: % Value Growth 2010-2015
Table 51 Sales of Cigars by Size: % Volume 2010-2015
Table 52 Sales of Cigars by Handmade vs Machine-manufactured: % Volume 2010-2015
Table 53 NBO Company Shares of Cigars and Cigarillos: % Volume 2011-2015
Table 54 LBN Brand Shares of Cigars and Cigarillos: % Volume 2012-2015
Table 55 NBO Company Shares of Cigars: % Volume 2011-2015
Table 56 LBN Brand Shares of Cigars: % Volume 2012-2015
Table 57 NBO Company Shares of Cigarillos: % Volume 2011-2015
Table 58 LBN Brand Shares of Cigarillos: % Volume 2012-2015
Table 59 Distribution of Cigars and Cigarillos by Format: % Volume 2010-2015
Table 60 Forecast Sales of Cigars and Cigarillos by Category: Volume 2015-2020
Table 61 Forecast Sales of Cigars and Cigarillos by Category: Value 2015-2020
Table 62 Forecast Sales of Cigars and Cigarillos by Category: % Volume Growth 2015-2020
Table 63 Forecast Sales of Cigars and Cigarillos by Category: % Value Growth 2015-2020
Headlines
Trends
Taxation and Pricing
Duty Paid Packet Marks
Taxation Rates
Competitive Landscape
New Product Developments
Summary 18 Smoking Tobacco: New Product Launches
Distribution
the Role and Effect of Cannabis/marijuana
Category Data
Table 64 Sales of Smoking Tobacco by Category: Volume 2010-2015
Table 65 Sales of Smoking Tobacco by Category: Value 2010-2015
Table 66 Sales of Smoking Tobacco by Category: % Volume Growth 2010-2015
Table 67 Sales of Smoking Tobacco by Category: % Value Growth 2010-2015
Table 68 NBO Company Shares of Pipe Tobacco: % Volume 2011-2015
Table 69 LBN Brand Shares of Pipe Tobacco: % Volume 2012-2015
Table 70 NBO Company Shares of RYO Tobacco: % Volume 2011-2015
Table 71 LBN Brand Shares of RYO Tobacco: % Volume 2012-2015
Table 72 Distribution of Smoking Tobacco by Format: % Volume 2010-2015
Table 73 Forecast Sales of Smoking Tobacco by Category: Volume 2015-2020
Table 74 Forecast Sales of Smoking Tobacco by Category: Value 2015-2020
Table 75 Forecast Sales of Smoking Tobacco by Category: % Volume Growth 2015-2020
Table 76 Forecast Sales of Smoking Tobacco by Category: % Value Growth 2015-2020












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