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Alcoholic Drinks in Norway, Euromonitor International

  • June 2015
  • -
  • Euromonitor International
  • -
  • 137 pages

In terms of total volume of pure alcohol Norway displayed the most positive development, rising by 2%, of all Western European countries during 2014. Alcoholic drinks in Norway exhibited a continuously contracting volume performance between 2008 and 2012. However, the revitalisation of beer sales resulted in positive growth in 2013, which then continued throughout 2014 as well. Despite an increased duty-free quota and rising competition from cross-border trade, an unusually warm and long summer...

Euromonitor International's Alcoholic Drinks in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Alcoholic Drinks in Norway, Euromonitor International
ALCOHOLIC DRINKS IN NORWAY
Euromonitor International
June 2015

LIST OF CONTENTS AND TABLES

Executive Summary
Best Industry Development of Alcoholic Drinks in Western Europe
New Government Stirring the Pot With A Liberal View on Alcohol
Consolidation Remains, Yet Fierce Competition Emerges Amongst Brewers
the State-owned Monopoly Maintains the Status Quo in Retail Distribution
A Brighter, Yet Uncertain, Future Awaits
Key Trends and Developments
New Substitution Scheme for Duty-free Alcohol and Tobacco Quota
Stringent Advertisement Regulations of Alcohol Could Be Alleviated
the Resurrection of Beer Continues, Exponential Growth of Craft Beer Underpins Performance
Key New Product Launches
Summary 1 Beer of the Year Competition Winners 2014
Summary 2 Key New Product Developments 2014-2015
Market Background
Legislation
Summary 3 Penalties for Drink-Driving in Norway 2014
Table 1 Number of On-trade Establishments by Type 2009-2014
Table 2 Number of Licences to Serve Alcohol by Type 2007-2012
Taxation and Duty Levies
Summary 4 Excise taxation 2013
Summary 5 Excise taxation 2014
Summary 6 Taxation and Duty Levies on Alcoholic Drinks 2014
Table 3 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2014
Table 4 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2014
Table 5 Selling Margin of a Typical Beer Brand 2014 excl Wholesaler
Table 6 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2014
Table 7 Selling Margin of a Typical Wine Brand 2014 excl Wholesaler
Table 8 Selling Margin of a Typical Wine Brand 2014 excl Wholesaler
Table 9 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2014
Table 10 Selling Margin of a Typical Spirits Brand 2014 excl Wholesaler
Operating Environment
Contraband/parallel Trade
Duty Free
Summary 7 Duty-free alcohol and tobacco quota 2014
Cross-border/private Imports
Market Indicators
Table 11 Retail Consumer Expenditure on Alcoholic Drinks 2009-2014
Market Data
Table 12 Sales of Alcoholic Drinks by Category: Total Volume 2009-2014
Table 13 Sales of Alcoholic Drinks by Category: Total Value 2009-2014
Table 14 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2009-2014
Table 15 Sales of Alcoholic Drinks by Category: % Total Value Growth 2009-2014
Table 16 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2014
Table 17 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2014
Table 18 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2014
Table 19 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2014
Table 20 GBO Company Shares of Alcoholic Drinks: % Total Volume 2010-2014
Table 21 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2009-2014
Table 22 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2014
Table 23 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
Table 24 Forecast Sales of Alcoholic Drinks by Category: Total Value 2014-2019
Table 25 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
Table 26 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
Definitions
Published Data Comparisons
Sources
Summary 8 Research Sources
Aass, P Ltz As in Alcoholic Drinks (norway)
Strategic Direction
Key Facts
Summary 9 P Aass Ltz AS: Key Facts
Summary 10 P Aass Ltz AS: Operational Indicators
Competitive Positioning
Summary 11 P Aass Ltz AS: Competitive Position 2014
Arcus-gruppen As in Alcoholic Drinks (norway)
Strategic Direction
Key Facts
Summary 12 Arcus-Gruppen AS: Key Facts
Summary 13 Arcus-Gruppen AS: Operational Indicators
Competitive Positioning
Summary 14 Arcus-Gruppen AS: Competitive Position 2014
Hansa Borg Bryggerier As in Alcoholic Drinks (norway)
Strategic Direction
Key Facts
Summary 15 Hansa Borg Bryggerier AS: Key Facts
Summary 16 Hansa Borg Bryggerier AS: Operational Indicators
Competitive Positioning
Summary 17 Hansa Borg Bryggerier AS: Competitive Position 2014
Ringnes As in Alcoholic Drinks (norway)
Strategic Direction
Key Facts
Summary 18 Ringnes AS: Key Facts
Summary 19 Ringnes AS: Operational Indicators
Competitive Positioning
Summary 20 Ringnes AS: Competitive Position 2014
Vinmonopolet As in Alcoholic Drinks (norway)
Strategic Direction
Key Facts
Summary 21 AS Vinmonopolet: Key Facts
Summary 22 AS Vinmonopolet: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 23 AS Vinmonopolet: Competitive Position 2014
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 24 Lager by Price Band 2014
Table 27 Number of Breweries 2009-2014
Category Data
Table 28 Sales of Beer by Category: Total Volume 2009-2014
Table 29 Sales of Beer by Category: Total Value 2009-2014
Table 30 Sales of Beer by Category: % Total Volume Growth 2009-2014
Table 31 Sales of Beer by Category: % Total Value Growth 2009-2014
Table 32 Sales of Beer by Off-trade vs On-trade: Volume 2009-2014
Table 33 Sales of Beer by Off-trade vs On-trade: Value 2009-2014
Table 34 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2009-2014
Table 35 Sales of Beer by Off-trade vs On-trade: % Value Growth 2009-2014
Table 36 GBO Company Shares of Beer: % Total Volume 2010-2014
Table 37 NBO Company Shares of Beer: % Total Volume 2010-2014
Table 38 LBN Brand Shares of Beer: % Total Volume 2011-2014
Table 39 Production, Imports and Exports of Beer: Total Volume 2008-2013
Table 40 Imports of Beer by Country of Origin: Total Volume 2008-2013
Table 41 Imports of Beer by Country of Origin: Total Value 2008-2013
Table 42 Exports of Beer by Country of Destination: Total Volume 2008-2013
Table 43 Exports of Beer by Country of Destination: Total Value 2008-2013
Table 44 Forecast Sales of Beer by Category: Total Volume 2014-2019
Table 45 Forecast Sales of Beer by Category: Total Value 2014-2019
Table 46 Forecast Sales of Beer by Category: % Total Volume Growth 2014-2019
Table 47 Forecast Sales of Beer by Category: % Total Value Growth 2014-2019
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 48 Sales of Cider/Perry: Total Volume 2009-2014
Table 49 Sales of Cider/Perry: Total Value 2009-2014
Table 50 Sales of Cider/Perry: % Total Volume Growth 2009-2014
Table 51 Sales of Cider/Perry: % Total Value Growth 2009-2014
Table 52 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2009-2014
Table 53 Sales of Cider/Perry by Off-trade vs On-trade: Value 2009-2014
Table 54 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2009-2014
Table 55 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2009-2014
Table 56 GBO Company Shares of Cider/Perry: % Total Volume 2010-2014
Table 57 NBO Company Shares of Cider/Perry: % Total Volume 2010-2014
Table 58 LBN Brand Shares of Cider/Perry: % Total Volume 2011-2014
Table 59 Production, Imports and Exports of Cider/Perry: Total Volume 2008-2013
Table 60 Imports of Cider/Perry by Country of Origin: Total Volume 2008-2013
Table 61 Imports of Cider/Perry by Country of Origin: Total Value 2008-2013
Table 62 Forecast Sales of Cider/Perry: Total Volume 2014-2019
Table 63 Forecast Sales of Cider/Perry: Total Value 2014-2019
Table 64 Forecast Sales of Cider/Perry: % Total Volume Growth 2014-2019
Table 65 Forecast Sales of Cider/Perry: % Total Value Growth 2014-2019
Table 66 Forecast Sales of Cider/Perry: Total Volume 2014-2019
Table 67 Forecast Sales of Cider/Perry: Total Value 2014-2019
Table 68 Forecast Sales of Cider/Perry: % Total Volume Growth 2014-2019
Table 69 Forecast Sales of Cider/Perry: % Total Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 70 Sales of RTDS/High-strength Premixes by Category: Total Volume 2009-2014
Table 71 Sales of RTDS/High-strength Premixes by Category: Total Value 2009-2014
Table 72 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2009-2014
Table 73 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2009-2014
Table 74 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2009-2014
Table 75 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2009-2014
Table 76 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2009-2014
Table 77 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2009-2014
Table 78 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2010-2014
Table 79 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2010-2014
Table 80 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2011-2014
Table 81 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2014-2019
Table 82 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2014-2019
Table 83 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2014-2019
Table 84 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2014-2019
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology
Summary 25 Benchmark Brands 2014
Category Data
Table 85 Sales of Spirits by Category: Total Volume 2009-2014
Table 86 Sales of Spirits by Category: Total Value 2009-2014
Table 87 Sales of Spirits by Category: % Total Volume Growth 2009-2014
Table 88 Sales of Spirits by Category: % Total Value Growth 2009-2014
Table 89 Sales of Spirits by Off-trade vs On-trade: Volume 2009-2014
Table 90 Sales of Spirits by Off-trade vs On-trade: Value 2009-2014
Table 91 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2009-2014
Table 92 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2009-2014
Table 93 Sales of Dark Rum by Price Platform: % Total Volume 2009-2014
Table 94 Sales of White Rum by Price Platform: % Total Volume 2009-2014
Table 95 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2009-2014
Table 96 Sales of Gin by Price Platform: % Total Volume 2009-2014
Table 97 Sales of Vodka by Price Platform: % Total Volume 2009-2014
Table 98 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2009-2014
Table 99 GBO Company Shares of Spirits: % Total Volume 2010-2014
Table 100 NBO Company Shares of Spirits: % Total Volume 2010-2014
Table 101 LBN Brand Shares of Spirits: % Total Volume 2011-2014
Table 102 Imports of Spirits by Country of Origin: Total Volume 2008-2013
Table 103 Imports of Spirits by Country of Origin: Total Value 2008-2013
Table 104 Production, Imports and Exports of Brandy and Cognac: Total Volume 2008-2013
Table 105 Production, Imports and Exports of Rum: Total Volume 2008-2013
Table 106 Production, Imports and Exports of Tequila (and Mezcal): Total Volume 2008-2013
Table 107 Production, Imports and Exports of Whiskies: Total Volume 2008-2013
Table 108 Production, Imports and Exports of Gin: Total Volume 2008-2013
Table 109 Production, Imports and Exports of Vodka: Total Volume 2008-2013
Table 110 Forecast Sales of Spirits by Category: Total Volume 2014-2019
Table 111 Forecast Sales of Spirits by Category: Total Value 2014-2019
Table 112 Forecast Sales of Spirits by Category: % Total Volume Growth 2014-2019
Table 113 Forecast Sales of Spirits by Category: % Total Value Growth 2014-2019
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 114 Sales of Wine by Category: Total Volume 2009-2014
Table 115 Sales of Wine by Category: Total Value 2009-2014
Table 116 Sales of Wine by Category: % Total Volume Growth 2009-2014
Table 117 Sales of Wine by Category: % Total Value Growth 2009-2014
Table 118 Sales of Wine by Off-trade vs On-trade: Volume 2009-2014
Table 119 Sales of Wine by Off-trade vs On-trade: Value 2009-2014
Table 120 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2009-2014
Table 121 Sales of Wine by Off-trade vs On-trade: % Value Growth 2009-2014
Table 122 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2009-2014
Table 123 Sales of Still White Wine by Price Segment: % Off-trade Volume 2009-2014
Table 124 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2009-2014
Table 125 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2009-2014
Table 126 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2009-2014
Table 127 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2009-2014
Table 128 Sales of Still Rose Wine by Grape/Varietal Type: % Total Volume 2009-2014
Table 129 GBO Company Shares of Still Light Grape Wine: % Total Volume 2010-2014
Table 130 NBO Company Shares of Still Light Grape Wine: % Total Volume 2010-2014
Table 131 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2011-2014
Table 132 GBO Company Shares of Champagne: % Total Volume 2010-2014
Table 133 NBO Company Shares of Champagne: % Total Volume 2010-2014
Table 134 LBN Brand Shares of Champagne: % Total Volume 2011-2014
Table 135 GBO Company Shares of Other Sparkling Wine: % Total Volume 2010-2014
Table 136 NBO Company Shares of Other Sparkling Wine: % Total Volume 2010-2014
Table 137 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2011-2014
Table 138 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2010-2014
Table 139 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2010-2014
Table 140 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2011-2014
Table 141 GBO Company Shares of Non-grape Wine: % Total Volume 2010-2014
Table 142 NBO Company Shares of Non-grape Wine: % Total Volume 2010-2014
Table 143 LBN Brand Shares of Non-grape Wine: % Total Volume 2011-2014
Table 144 Production, Imports and Exports of Wine: Total Volume 2008-2013
Table 145 Imports of Wine by Country of Origin: Total Volume 2008-2013
Table 146 Imports of Wine by Country of Origin: Total Value 2008-2013
Table 147 Exports of Wine by Country of Destination: Total Volume 2008-2013
Table 148 Exports of Wine by Country of Destination: Total Volume 2008-2013
Table 149 Exports of Wine by Country of Destination: Total Value 2008-2013
Table 150 Forecast Sales of Wine by Category: Total Volume 2014-2019
Table 151 Forecast Sales of Wine by Category: Total Value 2014-2019
Table 152 Forecast Sales of Wine by Category: % Total Volume Growth 2014-2019
Table 153 Forecast Sales of Wine by Category: % Total Value Growth 2014-2019












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