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Beer in Norway, Euromonitor International

  • June 2015
  • -
  • Euromonitor International
  • -
  • 61 pages

2014 was an eventful year for the beer sector in Norway. After several years of declining volume sales of beer, 2013 displayed the first positive growth since 2009, which was the surpassed by an even stronger development during 2014. The majority of trade sources attribute the upturn in volume sales to a record long and warm summer combined with a booming interest in craft beer. The general interest in beer has increased amongst Norwegians following the vibrant demand for craft beer. Other...

Euromonitor International's Beer in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Beer in Norway, Euromonitor International
BEER IN NORWAY
Euromonitor International
June 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 1 Lager by Price Band 2014
Table 1 Number of Breweries 2009-2014
Category Data
Table 2 Sales of Beer by Category: Total Volume 2009-2014
Table 3 Sales of Beer by Category: Total Value 2009-2014
Table 4 Sales of Beer by Category: % Total Volume Growth 2009-2014
Table 5 Sales of Beer by Category: % Total Value Growth 2009-2014
Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2009-2014
Table 7 Sales of Beer by Off-trade vs On-trade: Value 2009-2014
Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2009-2014
Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2009-2014
Table 10 GBO Company Shares of Beer: % Total Volume 2010-2014
Table 11 NBO Company Shares of Beer: % Total Volume 2010-2014
Table 12 LBN Brand Shares of Beer: % Total Volume 2011-2014
Table 13 Production, Imports and Exports of Beer: Total Volume 2008-2013
Table 14 Imports of Beer by Country of Origin: Total Volume 2008-2013
Table 15 Imports of Beer by Country of Origin: Total Value 2008-2013
Table 16 Exports of Beer by Country of Destination: Total Volume 2008-2013
Table 17 Exports of Beer by Country of Destination: Total Value 2008-2013
Table 18 Forecast Sales of Beer by Category: Total Volume 2014-2019
Table 19 Forecast Sales of Beer by Category: Total Value 2014-2019
Table 20 Forecast Sales of Beer by Category: % Total Volume Growth 2014-2019
Table 21 Forecast Sales of Beer by Category: % Total Value Growth 2014-2019
Aass, P Ltz As in Alcoholic Drinks (norway)
Strategic Direction
Key Facts
Summary 2 P Aass Ltz AS: Key Facts
Summary 3 P Aass Ltz AS: Operational Indicators
Competitive Positioning
Summary 4 P Aass Ltz AS: Competitive Position 2014
Hansa Borg Bryggerier As in Alcoholic Drinks (norway)
Strategic Direction
Key Facts
Summary 5 Hansa Borg Bryggerier AS: Key Facts
Summary 6 Hansa Borg Bryggerier AS: Operational Indicators
Competitive Positioning
Summary 7 Hansa Borg Bryggerier AS: Competitive Position 2014
Ringnes As in Alcoholic Drinks (norway)
Strategic Direction
Key Facts
Summary 8 Ringnes AS: Key Facts
Summary 9 Ringnes AS: Operational Indicators
Competitive Positioning
Summary 10 Ringnes AS: Competitive Position 2014
Executive Summary
Best Industry Development of Alcoholic Drinks in Western Europe
New Government Stirring the Pot With A Liberal View on Alcohol
Consolidation Remains, Yet Fierce Competition Emerges Amongst Brewers
the State-owned Monopoly Maintains the Status Quo in Retail Distribution
A Brighter, Yet Uncertain, Future Awaits
Key Trends and Developments
New Substitution Scheme for Duty-free Alcohol and Tobacco Quota
Stringent Advertisement Regulations of Alcohol Could Be Alleviated
the Resurrection of Beer Continues, Exponential Growth of Craft Beer Underpins Performance
Key New Product Launches
Summary 11 Beer of the Year Competition Winners 2014
Summary 12 Key New Product Developments 2014-2015
Market Background
Legislation
Summary 13 Penalties for Drink-Driving in Norway 2014
Table 22 Number of On-trade Establishments by Type 2009-2014
Table 23 Number of Licences to Serve Alcohol by Type 2007-2012
Taxation and Duty Levies
Summary 14 Excise taxation 2013
Summary 15 Excise taxation 2014
Summary 16 Taxation and Duty Levies on Alcoholic Drinks 2014
Table 24 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2014
Table 25 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2014
Table 26 Selling Margin of a Typical Beer Brand 2014 excl Wholesaler
Table 27 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2014
Table 28 Selling Margin of a Typical Wine Brand 2014 excl Wholesaler
Table 29 Selling Margin of a Typical Wine Brand 2014 excl Wholesaler
Table 30 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2014
Table 31 Selling Margin of a Typical Spirits Brand 2014 excl Wholesaler
Operating Environment
Contraband/parallel Trade
Duty Free
Summary 17 Duty-free alcohol and tobacco quota 2014
Cross-border/private Imports
Market Indicators
Table 32 Retail Consumer Expenditure on Alcoholic Drinks 2009-2014
Market Data
Table 33 Sales of Alcoholic Drinks by Category: Total Volume 2009-2014
Table 34 Sales of Alcoholic Drinks by Category: Total Value 2009-2014
Table 35 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2009-2014
Table 36 Sales of Alcoholic Drinks by Category: % Total Value Growth 2009-2014
Table 37 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2014
Table 38 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2014
Table 39 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2014
Table 40 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2014
Table 41 GBO Company Shares of Alcoholic Drinks: % Total Volume 2010-2014
Table 42 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2009-2014
Table 43 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2014
Table 44 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
Table 45 Forecast Sales of Alcoholic Drinks by Category: Total Value 2014-2019
Table 46 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
Table 47 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
Definitions
Published Data Comparisons
Sources
Summary 18 Research Sources












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