Table of Contents
Three main trends continued to shape the performance of spirits in 2014. Firstly, the apparent premiumisation trend continued, in which consumers have traded up from other blended Scotch whisky to single malt Scotch whisky or from flavoured white rum to premium dark rum, or even within categories such as from low-quality gin to premium variants such as Hendrick’s Gin. Secondly, Norwegians are to a rising degree shifting towards lighter lower-ABV alcoholic drinks. Women prefer wine or...
Euromonitor International's Spirits in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.
Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Spirits market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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