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Homewares in China, Euromonitor International

  • June 2016
  • -
  • Euromonitor International
  • -
  • 18 pages

Ongoing economic slowdown in 2015 led to consumers being more price sensitive towards homeware goods. Homeware companies usually operated through both retail and commercial channels. Since government has controlled government spending, the commercial channel has had to face great decline. Hence, homeware companies have to adjust their strategies, prioritising investment in retail channels, such as opening online stores, introducing new products or customised products, and applying implantable ad...

Euromonitor International's Homewares in China report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2020 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Dining, Kitchen.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Homewares market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Homewares in China, Euromonitor International
HOMEWARES IN CHINA
Euromonitor International
June 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Homewares by Category: Value 2010-2015
Table 2 Sales of Homewares by Category: % Value Growth 2010-2015
Table 3 Sales of Homewares by Material: % Value 2010-2015
Table 4 NBO Company Shares of Homewares: % Value 2011-2015
Table 5 LBN Brand Shares of Homewares: % Value 2012-2015
Table 6 Distribution of Homewares by Format: % Value 2010-2015
Table 7 Forecast Sales of Homewares by Category: Value 2015-2020
Table 8 Forecast Sales of Homewares by Category: % Value Growth 2015-2020
Lock and Lock Co Ltd in Home and Garden (china)
Strategic Direction
Key Facts
Summary 1 Lock and Lock Co Ltd: Key Facts
Competitive Positioning
Summary 2 Lock and Lock Co Ltd: Competitive Position 2015
Executive Summary
Stagnant Real Estate Market Fails To Accelerate Home and Garden Market
Companies Expand Product Lines To Offer Consumers One-stop Decoration Solutions
Ikea (china) Investment Maintains the Leading Position
Omnichannel Strategy Developing To Provide Excellent Shopping Experience
Home and Garden Market Expected To See Stable Growth in the Forecast Period
Key Trends and Developments
Economic Slowdown Hinders Demand for Home and Garden Products
Companies Intend To Apply Omnichannel Strategy To Provide Outstanding Service
Cross-border Cooperation Promotes Industry and Channel Upgrades
Market Data
Table 9 Sales of Home and Garden by Category: Value 2010-2015
Table 10 Sales of Home and Garden by Category: % Value Growth 2010-2015
Table 11 NBO Company Shares of Home and Garden: % Value 2011-2015
Table 12 LBN Brand Shares of Home and Garden: % Value 2012-2015
Table 13 Distribution of Home and Garden by Format: % Value 2010-2015
Table 14 Forecast Sales of Home and Garden by Category: Value 2015-2020
Table 15 Forecast Sales of Home and Garden by Category: % Value Growth 2015-2020
Sources
Summary 3 Research Sources












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