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Increasing population, the rise in income & spending capacity, and the significant increase in urbanized population drive the growth of the flooring market. There are certain factors prevailing in the market that hinder its growth, namely, a severe issue of disposal of waste material generated in the manufacturing process.

Major flooring associations are emphasizing on spreading awareness about flooring, their benefits, and cost-effectiveness. They are also giving importance to the “do-it-yourself” application process, which allows the end user to apply the flooring himself, given the proper information and training. There are also some manufacturers that are associated with providing flooring training to contractors and individuals. Consulting services are also provided by manufacturers to help consumers choose the most-effective flooring for their living spaces.

The flooring market is marked with intense competition due to the presence of a large number of both, big and small firms. New product launches, mergers & acquisitions, and partnerships & expansions are the key strategies adopted by market players to ensure their growth in the market. The key players in the market are Mohawk Industries (U.S.), Shaw Industries (U.S.), Armstrong World Industries (U.S.), Tarkett (France), Forbo Corporation (Switzerland), Toli Corporation (Japan), Gerflor (France), The Dixie Group (U.S.), Interface Incorporation (U.S.), Polyflor (U.K.), and Congoleum (U.S.).

The major players in the market have a strong distribution network across the world and the financial strength to sustain them; however, the same cannot be said about the new entrants. For the flooring market, it is essential to have a strong distribution network to enable timely delivery of the product to customers, whenever needed. New entrants find it difficult to compete against established players in this regard.

The key players adopted inorganic growth strategies, such as acquisitions and partnerships & agreements to increase their scope in the market. These companies aimed at strengthening their position in the developed markets of Europe and North America and on entering the emerging flooring markets of the Asia-Pacific region and the Middle East. They invested considerably to acquire flooring businesses of local as well as established market players to reinforce their market position in the particular region.

Table Of Contents

Flooring Market by Type, Materials, Application, and by Region - Trends and Forecasts to 2020
TABLE OF CONTENTS

1 INTRODUCTION 21
1.1 OBJECTIVES OF THE STUDY 21
1.2 MARKET DEFINITION 21
1.3 STUDY SCOPE 22
1.3.1 MARKETS COVERED 22
1.3.2 YEAR 22
1.4 CURRENCY 23
1.5 PACKAGE SIZE 23
1.6 LIMITATION 23
1.7 STAKEHOLDERS 23
2 RESEARCH METHODOLOY 24
2.1 RESEARCH DATA 24
2.1.1 SECONDARY DATA 25
2.1.1.1 Key Data from Secondary Sources 25
2.1.2 PRIMARY DATA 26
2.1.2.1 Key Data from Primary Sources 26
2.1.2.2 Breakdown of Primary Interviews 27
2.2 FACTOR ANALYSIS 28
2.2.1 INTRODUCTION 28
2.2.2 DEMAND-SIDE ANALYSIS 28
2.2.2.1 Increasing Population 28
2.2.2.2 Increasing Income and Spending Capacity 29
2.2.3 SUPPLY-SIDE ANALYSIS 30
2.2.3.1 Regulations in Flooring Waste Management 30
2.3 MARKET SIZE ESTIMATION 31
2.4 MARKET BREAKDOWN AND DATA TRIANGULATION 32
2.5 MARKET SHARE ESTIMATION 33
2.6 RESEARCH ASSUMPTIONS AND LIMITATIONS 33
2.6.1 ASSUMPTIONS 33
2.6.2 LIMITATIONS 34
3 EXECUTIVE SUMMARY 35
3.1 GROWING CONSTRUCTION INDUSTRY IS DRIVING THE GLOBAL FLOORING MARKET 35

4 PREMIUM INSIGHTS 39
4.1 U.S. and CHINA: FASTEST-GROWING MARKETS FOR FLOORING 40
4.2 SOFT COVERING TO LEAD THE FLOORING MARKET IN 2015 41
4.3 ANALYSIS OF THE EMERGING ASIA-PACIFIC MARKET IN 2015 42
4.4 ASIA-PACIFIC and EUROPE WILL BE PRIME REVENUE GENERATORS FOR THE
FLOORING MARKET BY 2020 43
4.5 FLOORING MARKET: DEVELOPED VS. DEVELOPING NATIONS 44
4.6 FLOORING MARKET SIZE, BY APPLCATION, 2020 45
4.7 LIFE CYCLE ANALYSIS, BY REGION 46
5 MARKET OVERVIEW 47
5.1 CLEANING OF FLOORS HAS HUGE OPPORTUNITY IN THE FLOORING MARKET 48
5.2 MARKET EVOLUTION 49
5.3 MARKET SEGMENTATION 50
5.3.1 FLOORING MARKET, BY TYPE 50
5.3.2 FLOORING MARKET, BY MATERIAL 51
5.3.3 FLOORING MARKET, BY APPLICATION 51
5.3.4 FLOORING MARKET, BY GEOGRAPHY 52
5.4 MARKET DYNAMICS 53
5.4.1 DRIVERS 54
5.4.1.1 Increasing Urbanized Population 54
5.4.1.2 Increasing Industrialization 55
5.4.1.3 Growing Investments in Construction Industry 55
5.4.1.4 Increase in Use of Recyclable Raw Material 57
5.4.2 RESTRAINT 58
5.4.2.1 Increase in Raw Material Cost 58
5.4.3 OPPORTUNITIES 58
5.4.3.1 Cleaning of Floor Covering 58
5.4.3.2 Replacement of Floors 59
5.4.4 CHALLENGE 60
5.4.4.1 Disposal of Waste 60
6 INDUSTRY TRENDS 62
6.1 VALUE CHAIN ANALYSIS 62
6.2 PORTER'S FIVE FORCES ANALYSIS 64
6.2.1 THREAT OF NEW ENTRANTS 65
6.2.1.1 Low Capital Requirement and Easy Raw Material Availability 65
6.2.1.2 High Product Differentiation 65
6.2.2 THREAT OF SUBSTITUTES 66
6.2.2.1 Low Substitutes 66

6.2.3 BARGAINING POWER OF SUPPLIERS 66
6.2.3.1 Low Switching Cost 66
6.2.3.2 Large Number of Suppliers 66
6.2.4 BARGAINING POWER OF BUYERS 66
6.2.4.1 Diverse Flooring Market 66
6.2.4.2 Bulk Purchasing 66
6.2.5 INTENSITY OF COMPETITIVE RIVALRY 67
6.2.5.1 Many Same-Sized Competitors 67
7 FLOORING MARKET, BY TYPE 68
7.1 INTRODUCTION 69
7.1.1 SOFT COVERING FLOORING 72
7.1.1.1 Soft Covering Flooring Market, by Application 72
7.1.1.1.1 Residential Application has largest share in Soft Covering type Market 72
7.1.1.2 Soft Covering Flooring Market, by Region 73
7.1.1.2.1 Asia-Pacific region has the largest Soft Covering Market 73
7.1.2 RESILIENT FLOORING 74
7.1.2.1 Resilient Flooring Market, by Application 74
7.1.2.1.1 Cost of Product and their installation are comparatively lower are main drivers of resilient flooring market 74
7.1.2.2 Resilient Flooring Market, by Region 75
7.1.2.2.1 North America is the fastest growing region
due to environmental conditions 75
7.1.3 NON-RESILIENT FLOORING 76
7.1.3.1 Non-Resilient Flooring Market, by Application 76
7.1.3.1.1 High durability and reliability properties the non-resilient floors were top priority choice for non-residential application 76
7.1.3.2 Non-Resilient Flooring Market, by Region 77
7.1.3.2.1 Asia-Pacific accounted for the largest share in the
non-resilient flooring type 77
7.1.4 OTHERS 78
7.1.4.1 Other Floorings Market, by Application 78
7.1.4.2 Other Floorings Market, by Region 79
7.1.4.2.1 Residential application accounted for the largest share in the others flooring type 79

8 FLOORING MARKET, BY MATERIAL 80
8.1 INTRODUCTION 81
8.2 CARPETS and RUGS 85
8.2.1 BY APPLICATION 85
8.2.1.1 New Residential Construction and Commercial Projects are Increasingly Adopting Carpets and Rugs as Flooring Solutions 85
8.2.2 BY REGION 86
8.2.2.1 North America is Projected to Grow at the Highest CAGR in the Carpets and Rugs Segment 86
8.3 TILES 87
8.3.1 BY APPLICATION 87
8.3.1.1 Growing Construction and Infrastructure Industry are Driving the Growth of the Tiles Market 87
8.3.2 BY REGION 88
8.3.2.1 Asia-Pacific Dominated the Tiles Segment in the Flooring Market 88
8.4 VINYL 89
8.4.1 BY APPLICATION 89
8.4.1.1 Vinyl is the Fasted Growing Material in the Flooring Market 89
8.4.2 BY REGION 90
8.4.2.1 North America is the Second-Largest Market for Vinyl Flooring 90
8.5 WOOD 91
8.5.1 BY APPLICATION 91
8.5.1.1 Wood is Majorly Preferred Material in the Residential Application 91
8.5.2 BY REGION 92
8.5.2.1 Europe is the Largest Market for Wood Flooring 92
8.6 OTHERS 93
8.6.1 BY APPLICATION 93
8.6.1.1 Residential Application is Growing at a Healthy CAGR in the Other Flooring Material Market 93
8.6.2 BY REGION 94
8.6.2.1 Asia-Pacific Dominates the Others Flooring Market 94
9 FLOORING MARKET, BY FLOORING SYSTEM 96
9.1 INTRODUCTION 97
9.1.1 HARD FLOORING SYSTEMS 99
9.1.1.1 Hard Flooring Market, by Region 100
9.1.1.1.1 Hard flooring segment accounts for the largest market
in the all the regions 100
9.1.2 RAISED FLOORING SYSTEMS 101
9.1.2.1 Raised Flooring System Market, by Region 102
9.1.2.1.1 Europe was estimated to be the dominant region in the raised flooring market 102
10 FLOORING MARKET, BY APPLICATION 103
10.1 INTRODUCTION 104
10.2 BY APPLICATION 105
10.2.1 RESIDENTIAL FLOORING MARKET 107
10.2.1.1 Residential Flooring Market, by Type 107
10.2.1.1.1 Non-resilient type is projected to grow at the highest CAGR in the residential application 107
10.2.1.2 Residential Flooring Market, by Material 109
10.2.1.2.1 Carpets and rugs accounted for the largest share in the residential application 109
10.2.1.3 Residential Flooring Market, by Region 110
10.2.1.3.1 Asia-pacific and North America are growing at highest CAGR in the residential application 111
10.2.2 NON-RESIDENTIAL FLOORING MARKET 112
10.2.2.1 Non-Residential Flooring, by Type 112
10.2.2.1.1 Resilient flooring is projected to grow at the second highest CAGR in the non-residential application 112
10.2.2.2 Non-Residential Flooring Market, by Material 113
10.2.2.2.1 Carpets and rugs are the most preferred raw materials in the non-residential application 113
10.2.2.3 Non-Residential Flooring Market, by Region 114
10.2.2.3.1 Asia-Pacific region is the dominant region as far as the
non-residential flooring segment 115
11 FLOORING MARKET, BY REGION 116
11.1 INTRODUCTION 117
11.2 FLOORING MARKET IS PROJECTED TO GROW AT A HEALTHY CAGR DURING
THE FORECAST 120
11.3 ASIA-PACIFIC 121
11.3.1 CHINA 127
11.3.1.1 China Flooring Market, by Type 127
11.3.1.1.1 Non-resilient is the dominating flooring type in China 127
11.3.1.2 China Flooring Market, by Application 128
11.3.1.2.1 Growing construction industry is driving the
residential application 128
11.3.2 INDIA 129
11.3.2.1 India Flooring Market, by Type 129
11.3.2.1.1 Non-resilient is projected to grow at the highest CAGR
by 2020 129
11.3.2.2 India Flooring Market, by Application 130
11.3.2.2.1 new construction projects is driving the
non-residential application 130

11.3.3 JAPAN 131
11.3.3.1 Japan Flooring Market, by Type 131
11.3.3.1.1 Manufacturers are increasingly developing a range of products of soft covering and non-resilient type 131
11.3.3.2 Japan Flooring Market, by Application 132
11.3.3.2.1 New housing and the replacement market are increasing
at a strong pace 132
11.3.4 INDONESIA 133
11.3.4.1 Indonesia Flooring Market, by Type 133
11.3.4.1.1 Growing non-resilient type will increase the demand for flooring type market 133
11.3.4.2 Indonesia Flooring Market, by Application 134
11.3.4.2.1 Demand for the residential application is estimated to increase over the projected period 134
11.3.5 AUSTRALIA 135
11.3.5.1 Australia Flooring Market, by Type 135
11.3.5.1.1 Soft covering is projected to grow at a steady rate over the projected period 135
11.3.5.2 Australia Flooring Market, by Application 136
11.3.5.2.1 Residential flooring is projected to be largest market over the projected period 136
11.3.6 REST OF ASIA-PACIFIC 137
11.3.6.1 Rest of Asia-Pacific Flooring Market, by Type 137
11.3.6.1.1 Non-resilient accounted for the second-largest market share in Rest of Asia-Pacific 137
11.3.6.2 Rest of Asia-Pacific Flooring Market, by Application 138
11.3.6.2.1 Residential market is growing at highest CGRA during the forecast period 138
11.4 EUROPE 139
11.4.1 GERMANY 143
11.4.1.1 Germany Flooring Market, by Type 143
11.4.1.1.1 Soft covering is largest market in Germany 143
11.4.1.2 Germany Flooring Market, by Application 144
11.4.1.2.1 Growing construction is driving the residential
application market 144
11.4.2 U.K. 145
11.4.2.1 U.K. Flooring Market, by Type 145
11.4.2.1.1 Non-resilient type is projected to grow at a steady rate over the projected period 145
11.4.2.2 U.K. Flooring Market, by Application 146
11.4.2.2.1 Increasing nuclear families will drive the residential application market 146

11.4.3 ITALY 147
11.4.3.1 Italy Flooring Market, by Type 147
11.4.3.1.1 Soft covering is the largest market in Italy 147
11.4.3.2 Italy Flooring Market, by Application 148
11.4.3.2.1 Residential application is projected to grow at the
highest CAGR 148
11.4.4 FRANCE 149
11.4.4.1 France Flooring Market, by Type 149
11.4.4.1.1 Growing focus on innovative flooring that is expected to drive market growth 149
11.4.4.2 France Flooring Market, by Application 150
11.4.4.2.1 Increased investment in the non-residential application will support the growth of flooring market 150
11.4.5 REST OF EUROPE 151
11.4.5.1 Rest of Europe Flooring Market, by Type 151
11.4.5.1.1 Soft covering was the largest in the type segment 151
11.4.5.2 Rest of Europe Flooring Market, by Application 152
11.4.5.2.1 Residential application is projected to grow at the highest CAGR in the rest of Europe 152
11.5 NORTH AMERICA 153
11.5.1 U.S. 157
11.5.1.1 U.S. Flooring Market, by Type 157
11.5.1.1.1 Soft covering is the largest market in the U.S. 157
11.5.1.2 U.S. Flooring Market, by Application 158
11.5.1.2.1 New construction projects being planned in the coming years in the U.S. will drive the flooring market 158
11.5.2 CANADA 159
11.5.2.1 Canada Flooring Market, by Type 159
11.5.2.1.1 Soft covering is the most popular for residential and commercial buildings in Canada 159
11.5.2.2 Canada Flooring Market, by Application 160
11.5.2.2.1 Non-resilient segment is projected to be the fastest
by 2020 160
11.5.3 MEXICO 160
11.5.3.1 Mexico Flooring Market, by Type 160
11.5.3.1.1 Soft Covering is the largest market in Mexico 160
11.5.3.2 Mexico Flooring Market, by Application 161
11.5.3.2.1 Construction of factories, manufacturing plants, stadiums, and offices has increased in Mexico, which is a driver for the growth of the flooring market 161

11.6 REST OF THE WORLD (ROW) 162
11.6.1 BRAZIL 166
11.6.1.1 Brazil Flooring Market, by Type 166
11.6.1.1.1 Non-resilient is projected to grow at the highest CAGR
in Brazil 166
11.6.1.2 Brazil Flooring Market, by Application 167
11.6.1.2.1 New structures for the hospitality and sports industries will drive the non-residential flooring market 167
11.6.2 ARGENTINA 168
11.6.2.1 Argentina Flooring Market, by Type 168
11.6.2.1.1 Soft covering represented the largest market share
in Argentina 168
11.6.2.2 Argentina Flooring Market, by Application 169
11.6.2.2.1 Growing construction sector will drive the flooring market 169
11.6.3 TURKEY 170
11.6.3.1 Turkey Flooring Market, by Type 170
11.6.3.1.1 Soft covering is estimated to be the fastest-growing flooring market 170
11.6.3.2 Turkey Flooring Market, by Application 171
11.6.3.2.1 Residential is the largest market due to the spending power of the population is high 171
11.6.4 OTHERS IN ROW 171
11.6.4.1 Others in RoW Flooring Market, by Type 171
11.6.4.1.1 Soft covering represented the largest market share 171
11.6.4.2 Others in RoW Flooring Market, by Application 172
11.6.4.2.1 Growing new construction will drive the flooring market 172
12 COMPETITIVE LANDSCAPE 173
12.1 OVERVIEW 174
12.2 MARKET SHARE ANALYSIS 177
12.3 COMPETITIVE SITUATION and TRENDS 178
12.4 MERGERS and ACQUISTIONS 179
12.5 NEW PRODUCT LAUNCHES 180
12.6 ENVIRONMENTAL AND SOCIAL INITIATIVES 181
12.7 AGREEMENT AND OTHERS 182

13 COMPANY PROFILES 183
(Company at a Glance, Recent Financials, Products and Services, Strategies and Insights, and Recent Developments)*
13.1 INTRODUCTION 183
13.2 ARMSTRONG WORLD INDUSTRIES, INC. 184
13.3 FORBO 188
13.4 MOHAWK INDUSTRIES, INC. 192
13.5 SHAW INDUSTRIES 196
13.6 CONGOLEUM CORPORATION 200
13.7 GERFLOR 201
13.8 INTERFACE INCORPORATION 204
13.9 JAMES HALSTEAD PLC 207
13.10 THE DIXIE GROUP 210
13.11 TOLI CORPORATION 213
*Details on company at a glance, recent financials, products and services, strategies and insights, and recent developments might not be captured in case of unlisted companies.
14 APPENDIX 216
14.1 INSIGHTS OF INDUSTRY EXPERTS 216
14.2 DISCUSSION GUIDE 217
14.3 INTRODUCING RT: REAL TIME MARKET INTELLIGENCE 219
14.4 AVAILABLE CUSTOMIZATIONS 219
14.5 RELATED REPORTS 220


LIST OF TABLES

TABLE 1 REGIONAL URBANIZATION PROSPECTS 54
TABLE 2 COUNTRY WISE INDUSTRY, VALUE ADDED (% OF GDP) FROM 2010 TO 2013 55
TABLE 3 INCREASING URBANIZATION, INDUSTRIALIZATION and INFRASTRUCTURE INVESTMENTS ARE PROPELLING THE GROWTH OF THE FLOORING MARKET 57
TABLE 4 LACK OF INDUSTRY PROFESSIONALS RESTRAIN MARKET GROWTH 58
TABLE 5 CLEANING OF FLOOR COVERING and REPLACEMENT OF FLOORS ARE THE MAJOR OPPORTUNITIES FOR THE FLOORING MARKET 59
TABLE 6 SUMMARY OF THE U.K. FLOORING SECTOR and ITS DISPOSAL MECHANISM 61
TABLE 7 DISPOSAL OF WASTE IS A MAJOR CHALLANGE FACED BY THE FLOORING INDUSTRY 61
TABLE 8 FLOORING MARKET SIZE, BY TYPE, 2013-2020 ($BILLION) 71
TABLE 9 FLOORING MARKET SIZE, BY TYPE, 2013-2020 (BILLION SQUARE FEET) 71
TABLE 10 SOFT COVERING FLOORING MARKET SIZE, BY APPLICATION, 2013-2020 ($BILLION) 72
TABLE 11 SOFT COVERING FLOORING MARKET SIZE, BY APPLICATION,
2013-2020 (BILLION SQUARE FEET) 72
TABLE 12 SOFT COVERING FLOORING MARKET SIZE, BY REGION, 2013-2020 ($BILLION) 73
TABLE 13 SOFT COVERING FLOORING MARKET SIZE, BY REGION,
2013-2020 (BILLION SQUARE FEET) 73
TABLE 14 RESILIENT FLOORING MARKET SIZE, BY APPLICATION, 2013-2020 ($BILLION) 74
TABLE 15 RESILIENT FLOORING MARKET SIZE, BY APPLICATION,
2013-2020 (BILLION SQUARE FEET) 74
TABLE 16 RESILIENT FLOORING MARKET SIZE, BY REGION, 2013-2020 ($BILLION) 75
TABLE 17 RESILIENT FLOORING MARKET SIZE, BY REGION,
2013-2020 (BILLION SQUARE FEET) 75
TABLE 18 NON-RESILIENT FLOORINGMARKET SIZE, BY APPLICATION, 2013-2020 ($BILLION) 76
TABLE 19 NON-RESILIENT FLOORING MARKET SIZE, BY APPLICATION,
2013-2020 (BILLION SQUARE FEET) 76
TABLE 20 NON-RESILIENT FLOORING MARKET SIZE, BY REGION, 2013-2020 ($BILLION) 77
TABLE 21 NON-RESILIENT FLOORING MARKET SIZE, BY REGION,
2013-2020 (BILLION SQUARE FEET) 77
TABLE 22 OTHER FLOORINGS MARKET SIZE, BY APPLICATION, 2013-2020 ($BILLION) 78
TABLE 23 OTHER FLOORINGS MARKET SIZE, BY APPLICATION,
2013-2020 (BILLION SQUARE FEET) 78
TABLE 24 OTHER FLOORINGS MARKET SIZE, BY REGION, 2013-2020 ($BILLION) 79
TABLE 25 OTHER FLOORINGS MARKET SIZE, BY REGION, 2013-2020 (BILLION SQUARE FEET) 79
TABLE 26 FLOORING MARKET SIZE, BY MATERIAL, 2013-2020 (BILLION SQUARE FEET) 84
TABLE 27 FLOORING MARKET SIZE, BY MATERIAL, 2013-2020 ($BILLION) 84
TABLE 28 CARPETS and RUGS MARKET SIZE, BY APPLICATION,
2013-2020 (BILLION SQUARE FEET) 85
TABLE 29 CARPETS and RUGS MARKET SIZE, BY APPLICATION, 2013-2020 ($BILLION) 86
TABLE 30 CARPETS and RUGS MARKET SIZE, BY REGION, 2013-2020 (BILLION SQUARE FEET) 86
TABLE 31 CARPETS and RUGS MARKET SIZE, BY REGION, 2013-2020 ($BILLION) 87
TABLE 32 TILES MARKET SIZE, BY APPLICATION, 2013-2020 (BILLION SQUARE FEET) 87

TABLE 33 TILES MARKET SIZE, BY APPLICATION, 2013-2020 ($BILLION) 88
TABLE 34 TILES MARKET SIZE, BY REGION, 2013-2020 (BILLION SQUARE FEET) 88
TABLE 35 TILES MARKET SIZE, BY REGION, 2013-2020 ($BILLION ) 89
TABLE 36 VINYL MARKET SIZE, BY APPLICATION, 2013-2020 (BILLION SQUARE FEET) 89
TABLE 37 VINYL MARKET SIZE, BY APPLICATION, 2013-2020 ($BILLION) 90
TABLE 38 VINYL MARKET SIZE, BY REGION, 2013-2020 (BILLION SQUARE FEET) 90
TABLE 39 VINYL MARKET SIZE, BY REGION, 2013-2020 ($BILLION) 91
TABLE 40 WOOD MARKET SIZE, BY APPLICATION, 2013-2020 (BILLION SQUARE FEET) 91
TABLE 41 WOOD MARKET SIZE, BY APPLICATION, 2013-2020 ($BILLION) 92
TABLE 42 WOOD MARKET SIZE, BY REGION, 2013-2020 (BILLION SQUARE FEET) 92
TABLE 43 WOOD MARKET SIZE, BY REGION, 2013-2020 ($BILLION) 93
TABLE 44 OTHER FLOORING MARKET SIZE, BY APPLICATION,
2013-2020 (BILLION SQUARE FEET) 93
TABLE 45 OTHER FLOORING MARKET SIZE, BY APPLICATION, 2013-2020 ($BILLION) 94
TABLE 46 OTHER FLOORING MARKET SIZE, BY REGION, 2013-2020 (BILLION SQUARE FEET) 94
TABLE 47 OTHER FLOORING MARKET SIZE, BY REGION, 2013-2020 ($BILLION) 95
TABLE 48 FLOORING MARKET SIZE, BY FLOORING SYSTEM,
2013-2020 (BILLION SQUARE FEET) 98
TABLE 49 FLOORING MARKET SIZE, BY FLOORING SYSTEM, 2013-2020 ($BILLION) 99
TABLE 50 HARD FLOORING SYSTEMS MARKET SIZE, BY REGION,
2013-2020 (BILLION SQUARE FEET) 100
TABLE 51 HARD FLOORING SYSTEMS MARKET SIZE, BY REGION, 2013-2020 ($BILLION) 101
TABLE 52 RAISED FLOORING SYSTEMS MARKET SIZE, BY REGION,
2013-2020 (BILLION SQUARE FEET) 102
TABLE 53 RAISED FLOORING SYSTEMS MARKET SIZE, BY REGION, 2013-2020 ($BILLION) 102
TABLE 54 FLOORING MARKET SIZE, BY APPLICATION, 2013-2020 (BILLION SQUARE FEET) 106
TABLE 55 FLOORING MARKET SIZE, BY APPLICATION, 2013-2020 ($BILLION) 106
TABLE 56 RESIDENTIAL FLOORING MARKET SIZE, BY TYPE,
2013-2020 (BILLION SQUARE FEET) 107
TABLE 57 RESIDENTIAL FLOORING MARKET SIZE, BY TYPE, 2013-2020 ($BILLION) 108
TABLE 58 RESIDENTIAL FLOORING MARKET SIZE, BY MATERIAL,
2013-2020 (BILLION SQUARE FEET) 109
TABLE 59 RESIDENTIAL FLOORING MARKET SIZE, BY MATERIAL, 2013-2020 ($BILLION) 109
TABLE 60 RESIDENTIAL FLOORING MARKET SIZE, BY REGION,
2013-2020 (BILLION SQUARE FEET) 111
TABLE 61 RESIDENTIAL FLOORING MARKET SIZE, BY REGION, 2013-2020 ($BILLION) 111
TABLE 62 NON-RESIDENTIAL FLOORING MARKET SIZE, BY TYPE,
2013-2020 (BILLION SQUARE FEET ) 112
TABLE 63 NON-RESIDENTIAL FLOORING MARKET SIZE, BY TYPE, 2013-2020 ($BILLION) 113
TABLE 64 NON-RESIDENTIAL FLOORING MARKET SIZE, BY MATERIAL,
2013-2020 (BILLION SQUARE FEET) 113
TABLE 65 NON-RESIDENTIAL FLOORING MARKET SIZE, BY MATERIAL, 2013-2020 ($BILLION) 114
TABLE 66 NON-RESIDENTIAL FLOORING MARKET SIZE, BY REGION,
2013-2020 (BILLION SQUARE FEET) 115
TABLE 67 NON-RESIDENTIAL FLOORING MARKET SIZE, BY REGION, 2013-2020 ($BILLION) 115

TABLE 68 FLOORING MARKET SIZE, BY REGION, 2013-2020 (BILLION SQUARE FEET) 120
TABLE 69 FLOORING MARKET SIZE, BY REGION, 2013-2020 ($BILLION) 120
TABLE 70 ASIA-PACIFIC FLOORING MARKET SIZE, BY COUNTRY,
2013-2020 (BILLION SQUARE FEET) 123
TABLE 71 ASIA-PACIFIC FLOORING MARKET SIZE, BY COUNTRY, 2013-2020 ($BILLION) 124
TABLE 72 ASIA-PACIFIC: FLOORING MARKET SIZE, BY TYPE,
2013-2020 (BILLION SQUARE FEET) 124
TABLE 73 ASIA-PACIFIC: FLOORING MARKET SIZE, BY TYPE, 2013-2020 ($BILLION) 125
TABLE 74 ASIA-PACIFIC FLOORING MARKET SIZE, BY APPLICATION,
2013-2020 (BILLION SQUARE FEET) 125
TABLE 75 ASIA-PACIFIC: FLOORING MARKET SIZE, BY APPLICATION, 2013-2020 ($BILLION) 125
TABLE 76 ASIA-PACIFIC: FLOORING MARKET SIZE, BY MATERIAL,
2013-2020 (BILLION SQUARE FEET) 126
TABLE 77 ASIA-PACIFIC: FLOORING MARKET SIZE, BY MATERIAL, 2013-2020 ($BILLION) 126
TABLE 78 CHINA: FLOORING MARKET SIZE, BY TYPE, 2013-2020 (BILLION SQUARE FEET) 127
TABLE 79 CHINA: FLOORING MARKET SIZE, BY TYPE, 2013-2020 ($BILLION) 127
TABLE 80 CHINA: FLOORING MARKET SIZE, BY APPLICATION,
2013-2020 (BILLION SQUARE FEET) 128
TABLE 81 CHINA: FLOORING MARKET SIZE, BY APPLICATION, 2013-2020 ($BILLION) 128
TABLE 82 INDIA FLOORING MARKET SIZE, BY TYPE, 2013-2020 (BILLION SQUARE FEET) 129
TABLE 83 INDIA: FLOORING MARKET SIZE, BY TYPE, 2013-2020 ($BILLION) 129
TABLE 84 INDIA FLOORING MARKET SIZE, BY APPLICATION,
2013-2020 (BILLION SQUARE FEET) 130
TABLE 85 INDIA FLOORING MARKET SIZE, BY APPLICATION, 2013-2020 ($BILLION) 130
TABLE 86 JAPAN FLOORING MARKET SIZE, BY TYPE, 2013-2020 (BILLION SQUARE FEET) 131
TABLE 87 JAPAN: FLOORING MARKET SIZE, BY TYPE, 2013-2020 ($BILLION) 131
TABLE 88 JAPAN FLOORING MARKET SIZE, BY APPLICATION,
2013-2020 (BILLION SQUARE FEET) 132
TABLE 89 JAPAN FLOORING MARKET SIZE, BY APPLICATION, 2013-2020 ($BILLION) 132
TABLE 90 INDONESIA: FLOORING MARKET SIZE, BY TYPE, 2013-2020 (BILLION SQUARE FEET) 133
TABLE 91 INDONESIA: FLOORING MARKET SIZE, BY TYPE, 2013-2020 ($BILLION) 133
TABLE 92 INDONESIA FLOORING MARKET SIZE, BY APPLICATION,
2013-2020 (BILLION SQUARE FEET) 134
TABLE 93 INDONESIA: FLOORING MARKET SIZE, BY APPLICATION, 2013-2020 ($BILLION) 134
TABLE 94 AUSTRALIA: FLOORING MARKET SIZE, BY TYPE, 2013-2020 (BILLION SQUARE FEET) 135
TABLE 95 AUSTRALIA: FLOORING MARKET SIZE, BY TYPE, 2013-2020 ($BILLION) 135
TABLE 96 AUSTRALIA: FLOORING MARKET SIZE, BY APPLICATION,
2013-2020 (BILLION SQUARE FEET) 136
TABLE 97 AUSTRALIA: FLOORING MARKET SIZE, BY APPLICATION, 2013-2020 ($BILLION) 136
TABLE 98 REST OF APAC: FLOORING MARKET SIZE, BY TYPE,
2013-2020 (BILLION SQUARE FEET) 137
TABLE 99 REST OF APAC: FLOORING MARKET SIZE, BY TYPE, 2013-2020 ($BILLION) 137
TABLE 100 REST OF APAC: FLOORING MARKET SIZE, BY APPLICATION,
2013-2020 (BILLION SQUARE FEET) 138

TABLE 101 REST OF APAC: FLOORING MARKET SIZE, BY APPLICATION, 2013-2020 ($BILLION) 138
TABLE 102 EUROPE: FLOORING MARKET SIZE, BY COUNTRY,
2013-2020 (BILLION SQUARE FEET) 139
TABLE 103 EUROPE: FLOORING MARKET SIZE, BY COUNTRY, 2013-2020 ($BILLION) 140
TABLE 104 EUROPE: FLOORING MARKET SIZE, BY TYPE, 2013-2020 (BILLION SQUARE FEET) 140
TABLE 105 EUROPE: FLOORING MARKET SIZE, BY TYPE, 2013-2020 ($BILLION) 141
TABLE 106 EUROPE: FLOORING MARKET SIZE, BY APPLICATION,
2013-2020 (BILLION SQUARE FEET) 141
TABLE 107 EUROPE: FLOORING MARKET SIZE, BY APPLICATION, 2013-2020 ($BILLION) 141
TABLE 108 EUROPE: FLOORING MARKET SIZE, BY MATERIAL,
2013-2020 (BILLION SQUARE FEET) 142
TABLE 109 EUROPE: FLOORING MARKET SIZE, BY MATERIAL, 2013-2020 ($BILLION) 142
TABLE 110 GERMANY: FLOORING MARKET SIZE, BY TYPE, 2013-2020 (BILLION SQUARE FEET) 143
TABLE 111 GERMANY: FLOORING MARKET SIZE, BY TYPE, 2013-2020 ($BILLION) 143
TABLE 112 GERMANY: FLOORING MARKET SIZE, BY APPLICATION,
2013-2020 (BILLION SQUARE FEET) 144
TABLE 113 GERMANY: FLOORING MARKET SIZE, BY APPLICATION, 2013-2020 ($BILLION) 144
TABLE 114 U.K.: FLOORING MARKET SIZE, BY TYPE, 2013-2020 (BILLION SQUARE FEET) 145
TABLE 115 U.K.: FLOORING MARKET SIZE, BY TYPE, 2013-2020 ($BILLION) 145
TABLE 116 U.K.: FLOORING MARKET SIZE, BY APPLICATION,
2013-2020 (BILLION SQUARE FEET) 146
TABLE 117 U.K.: FLOORING MARKET SIZE, BY APPLICATION, 2013-2020 ($BILLION) 146
TABLE 118 ITALY: FLOORING MARKET SIZE, BY TYPE, 2013-2020 (BILLION SQUARE FEET) 147
TABLE 119 ITALY: FLOORING MARKET SIZE, BY TYPE, 2013-2020 ($BILLION) 147
TABLE 120 ITALY: FLOORING MARKET SIZE, BY APPLICATION,
2013-2020 (BILLION SQUARE FEET) 148
TABLE 121 ITALY: FLOORING MARKET SIZE, BY APPLICATION, 2013-2020 ($BILLION) 148
TABLE 122 FRANCE: FLOORING MARKET SIZE, BY TYPE, 2013-2020 (BILLION SQUARE FEET) 149
TABLE 123 FRANCE: FLOORING MARKET SIZE, BY TYPE, 2013-2020 ($BILLION) 149
TABLE 124 FRANCE: FLOORING MARKET SIZE, BY APPLICATION,
2013-2020 (BILLION SQUARE FEET) 150
TABLE 125 FRANCE: FLOORING MARKET SIZE, BY APPLICATION, 2013-2020 ($BILLION) 150
TABLE 126 REST OF EUROPE: FLOORING MARKET SIZE, BY TYPE,
2013-2020 (BILLION SQUARE FEET) 151
TABLE 127 REST OF EUROPE: FLOORING MARKET SIZE, BY TYPE, 2013-2020 ($BILLION) 151
TABLE 128 REST OF EUROPE: FLOORING MARKET SIZE, BY APPLICATION,
2013-2020 (BILLION SQUARE FEET) 152
TABLE 129 REST OF EUROPE: FLOORING MARKET SIZE, BY APPLICATION,
2013-2020 ($BILLION) 152
TABLE 130 NORTH AMERICA: FLOORING MARKET SIZE, BY COUNTRY,
2013-2020 (BILLION SQUARE FEET) 154
TABLE 131 NORTH AMERICA: FLOORING MARKET SIZE, BY COUNTRY, 2013-2020 ($BILLION) 154
TABLE 132 NORTH AMERICA: FLOORING MARKET SIZE, BY TYPE,
2013-2020 (BILLION SQUARE FEET) 155
TABLE 133 NORTH AMERICA: FLOORING MARKET SIZE, BY TYPE, 2013-2020 ($BILLION) 155

TABLE 134 NORTH AMERICA: FLOORING MARKET SIZE, BY APPLICATION,
2013-2020 (BILLION SQUARE FEET) 155
TABLE 135 NORTH AMERICA: FLOORING MARKET SIZE, BY APPLICATION, 2013-2020 ($BILLION) 156
TABLE 136 NORTH AMERICA: FLOORING MARKET SIZE, BY MATERIAL,
2013-2020 (BILLION SQUARE FEET) 156
TABLE 137 NORTH AMERICA: FLOORING MARKET SIZE, BY MATERIAL, 2013-2020 ($BILLION) 157
TABLE 138 U.S.: FLOORING MARKET SIZE, BY TYPE, 2013-2020 (BILLION SQUARE FEET) 157
TABLE 139 U.S.: FLOORING MARKET SIZE, BY TYPE, 2013-2020 ($BILLION) 158
TABLE 140 U.S.: FLOORING MARKET SIZE, BY APPLICATION, 2013-2020 (BILLION SQUARE FEET) 158
TABLE 141 U.S.: FLOORING MARKET SIZE, BY APPLICATION, 2013-2020 ($BILLION) 158
TABLE 142 CANADA: FLOORING MARKET SIZE, BY TYPE, 2013-2020 (BILLION SQUARE FEET) 159
TABLE 143 CANADA: FLOORING MARKET SIZE, BY TYPE, 2013-2020 ($BILLION) 159
TABLE 144 CANADA: FLOORING MARKET SIZE, BY APPLICATION,
2013-2020 (BILLION SQUARE FEET) 160
TABLE 145 CANADA: FLOORING MARKET SIZE, BY APPLICATION, 2013-2020 ($BILLION) 160
TABLE 146 MEXICO: FLOORING MARKET SIZE, BY TYPE, 2013-2020 (BILLION SQUARE FEET) 160
TABLE 147 MEXICO: FLOORING MARKET SIZE, BY TYPE, 2013-2020 ($BILLION) 161
TABLE 148 MEXICO: FLOORING MARKET SIZE, BY APPLICATION,
2013-2020 (BILLION SQUARE FEET) 161
TABLE 149 MEXICO: FLOORING MARKET SIZE, BY APPLICATION, 2013-2020 ($BILLION) 161
TABLE 150 ROW: FLOORING MARKET SIZE, BY COUNTRY, 2013-2020 (BILLION SQUARE FEET) 162
TABLE 151 ROW: FLOORING MARKET SIZE, BY COUNTRY, 2013-2020 ($BILLION) 163
TABLE 152 ROW: FLOORING MARKET SIZE, BY TYPE, 2013-2020 (BILLION SQUARE FEET) 163
TABLE 153 ROW: FLOORING MARKET SIZE, BY TYPE, 2013-2020 ($BILLION) 164
TABLE 154 ROW: FLOORING MARKET SIZE, BY APPLICATION,
2013-2020 (BILLION SQUARE FEET) 164
TABLE 155 ROW: FLOORING MARKET SIZE, BY APPLICATION, 2013-2020 ($BILLION) 164
TABLE 156 ROW: FLOORING MARKET SIZE, BY MATERIAL, 2013-2020 (BILLION SQUARE FEET) 165
TABLE 157 ROW: FLOORING MARKET SIZE, BY MATERIAL, 2013-2020 ($BILLION) 165
TABLE 158 BRAZIL: FLOORING MARKET SIZE, BY TYPE, 2013-2020 (BILLION SQUARE FEET) 166
TABLE 159 BRAZIL: FLOORING MARKET SIZE, BY TYPE, 2013-2020 ($BILLION) 166
TABLE 160 BRAZIL: FLOORING MARKET SIZE, BY APPLICATION,
2013-2020 (BILLION SQUARE FEET) 167
TABLE 161 BRAZIL: FLOORING MARKET SIZE, BY APPLICATION, 2013-2020 ($BILLION) 167
TABLE 162 ARGENTINA: FLOORING MARKET SIZE, BY TYPE, 2013-2020 (BILLION SQUARE FEET) 168
TABLE 163 ARGENTINA: FLOORING MARKET SIZE, BY TYPE, 2013-2020 ($BILLION) 168
TABLE 164 ARGENTINA: FLOORING MARKET SIZE, BY APPLICATION,
2013-2020 (BILLION SQUARE FEET) 169
TABLE 165 ARGENTINA: FLOORING MARKET SIZE, BY APPLICATION, 2013-2020 ($BILLION) 169
TABLE 166 TURKEY: FLOORING MARKET SIZE, BY TYPE, 2013-2020 (BILLION SQUARE FEET) 170
TABLE 167 TURKEY: FLOORING MARKET SIZE, BY TYPE, 2013-2020 ($BILLION) 170
TABLE 168 TURKEY: FLOORING MARKET SIZE, BY APPLICATION,
2013-2020 (BILLION SQUARE FEET) 171

TABLE 169 TURKEY: FLOORING MARKET SIZE, BY APPLICATION, 2013-2020 ($BILLION) 171
TABLE 170 OTHERS IN ROW: FLOORING MARKET SIZE, BY TYPE,
2013-2020 (BILLION SQUARE FEET) 171
TABLE 171 OTHERS IN ROW: FLOORING MARKET SIZE, BY TYPE, 2013-2020 ($BILLION) 172
TABLE 172 OTHERS IN ROW: FLOORING MARKET SIZE, BY APPLICATION,
2013-2020 (BILLION SQUARE FEET) 172
TABLE 173 OTHERS IN ROW: FLOORING MARKET SIZE, BY APPLICATION, 2013-2020 ($BILLION) 172
TABLE 174 MERGERS and ACQUSITIONS, 2014-2015 179
TABLE 175 NEW PRODUCT LAUNCHES, 2014-2015 180
TABLE 176 ENVIRONMENTAL INITIATIVES, 2012-2015 181
TABLE 177 AGREEMENT, 2012 -2015 182


LIST OF FIGURES

FIGURE 1 MARKETS COVERED: FLOORING MARKET 22
FIGURE 2 FLOORING MARKET: RESEARCH DESIGN 24
FIGURE 3 POPULATION GROWTH HAS INCREASED BY 3 BILLION IN THREE DECADES 28
FIGURE 4 TOTAL EXPENDITURE OF MIDDLE-CLASS FAMILIES PROJECTED UPTO 2030 29
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 31
FIGURE 6 DATA TRIANGULATION METHODOLOGY 32
FIGURE 7 FLOORING MARKET SNAPSHOT (2015 VS. 2020): MARKET FOR
NON-RESILIENT SEGMENT 36
FIGURE 8 THE MARKET FOR FLOORING IS TO GROW AT THE HIGHEST RATE IN CHINA (2014) 37
FIGURE 9 LEADING MARKET PLAYERS ADOPTED MERGERS and ACQUISITIONS AS THE KEY STRATEGY BETWEEN 2011 and 2015 38
FIGURE 10 ATTRACTIVE MARKET OPPORTUNITIES IN THE FLOORING MARKET 39
FIGURE 11 FLOORING MARKET SHARE, 2015 40
FIGURE 12 SOFT COVERINGS DOMINATED THE FLOORING MARKET SHARE IN 2013 TO 2020 41
FIGURE 13 FLOORING MARKET SIZE (VALUE), BY REGION, 2015-2020 43
FIGURE 14 FLOORING MARKET SIZE, BY KEY COUNTRY, 2015-2020 ($BILLION) 44
FIGURE 15 FLOORING MARKET SIZE (VALUE), BY APPLICATION, 2015-2020 45
FIGURE 16 ASIA-PACIFIC REGION IS THE FASTEST-GROWING MARKET 46
FIGURE 17 FLOORING BECOME IMPORTANT PART OF INTERIOR DESIGN IN THE
CONSTRUCTION INDUTRY 49
FIGURE 18 MARKET SEGMENTATION OF FLOORING MARKET 50
FIGURE 19 SEGMENTATION OF THE FLOORING MARKET, BY TYPE 50
FIGURE 20 SEGMENTATION OF THE FLOORING MARKET, BY MATERIAL 51
FIGURE 21 SEGMENTATION OF THE FLOORING MARKET, BY APPLICATION 51
FIGURE 22 SEGMENTATION OF THE FLOORING MARKET, BY GEOGRAPHY 52
FIGURE 23 MARKET DYNAMICS OF FLOORING MARKET 53
FIGURE 24 SHARE OF CONSTRUCTION SPENDING BY REGION, 2015 and 2020 56
FIGURE 25 TOTAL WASTE GENERATED IN THE U.K. FLOORING MARKET IN 2010 60
FIGURE 26 VALUE CHAIN ANALYSIS: MAJOR VALUE IS ADDED DURING OPERATION
and AFTER-SALES PHASE 63
FIGURE 27 PORTER'S FIVE FORCES ANALYSIS: INTENSITY OF RIVALRY IS HIGH IN THE FLOORING MARKET 64
FIGURE 28 THE PRIME TYPES OF FLOORINGS AND ITS PROPERTIES 69
FIGURE 29 FLOORING MARKET SIZE ANALYSIS, 2013-2020 ($BILLION) 70
FIGURE 30 SOFT COVERING TO ACCOUNT FOR THE LARGEST MARKET BETWEEN 2013 and 2020 70
FIGURE 32 VINYL SEGMENT PROJECTED TO GROW AT HIGHEST CAGR FROM 2015 TO 2020 83
FIGURE 33 DRIVERS OF GROWTH IN FLOORING MARKET 85
FIGURE 34 FLOORING MARKET SIZE, 2013-2020 ($BILLION) 97
FIGURE 35 HARD FLOORING SYSTEMS TO ACCOUNT FOR THE LARGEST MARKET SIZE BETWEEN 2013 and 2020 98
FIGURE 36 ASIA-PACIFIC ACCOUNTS FOR THE LARGEST HARD FLOORING MARKET BETWEEN 2015 and 2020 100
FIGURE 37 FLOORING MARKET SIZE, BY APPLICATION, 2013-2020 ($BILLION ) 105
FIGURE 38 FLOORING MARKET SHARE (VALUE), BY APPLICATION, 2014 106
FIGURE 39 ASIA-PACIFIC CAPTURED THE LARGEST SHARE IN RESIDENTIAL FLOORING MARKET IN 2015 AND 2020 110
FIGURE 40 NORTH AMERICA GROWING AT HIGHEST RATE IN NON-RESIDENTIAL FLOORING MARKET FROM 2015 TO 2020 114
FIGURE 41 GEOGRAPHIC SNAPSHOT (2015-2020): THE ASIA-PACIFIC MARKET WILL EXPERIENCE THE HIGHEST GROWTH RATE 117
FIGURE 42 FLOORING MARKET SIZE, BY REGION, 2013-2020 ($BILLION) 118
FIGURE 43 FLOORING MARKET SHARE (VALUE), BY REGION, 2014 119
FIGURE 44 ASIA-PACIFIC FLOORING MARKET SNAPSHOT: CHINA IS THE
MOST LUCRATIVE MARKET 122
FIGURE 45 ASIA-PACIFIC FLOORING MARKET SHARE (VALUE), BY COUNTRY, 2014 123
FIGURE 46 EUROPE: FLOORING MARKET SHARE (VALUE) BY COUNTRY, 2014 139
FIGURE 47 NORTH AMERICA SNAPSHOT: U.S. IS THE LARGEST FLOORING MARKET 153
FIGURE 48 NORTH AMERICA: FLOORING MARKET SHARE (VALUE), BY COUNTRY, 2014 154
FIGURE 49 ROW: FLOORING MARKET SHARE BY COUNTRY, 2014 ($BILLION) 162
FIGURE 50 COMPANIES ADOPTED VARIOUS GROWTH STRATEGIES IN THE PAST THREE YEARS 174
FIGURE 51 SHAW INDUSTRIES GREW AT THE HIGHEST RATE BETWEEN 2011 and 2014 175
FIGURE 52 MERGERS and ACQUISITIONS: THE KEY GROWTH STRATEGY 176
FIGURE 53 FLOORING MARKET SHARE, BY KEY PLAYER, 2014 177
FIGURE 54 MARKET EVOLUTION FRAMEWORK 178
FIGURE 55 GEOGRAPHIC REVENUE MIX OF TOP 5 PLAYERS 183
FIGURE 56 COMPANY SNPASHOT: ARMSTRONG WORLD INDUSTRIES 184
FIGURE 57 COMPANY SNAPSHOT: FORBO 188
FIGURE 58 COMPANY SNAPSHOT:MOHAWK INDUSTRIES 192
FIGURE 59 COMPANY SNAPSHOT: SHAW INDUSTRIES 196
FIGURE 60 COMPANY SNAPSHOT: GERFLOR 201
FIGURE 61 COMPANY SNAPSHOT: INTERFACE INCORPORATION 204
FIGURE 62 COMPANY SNAPSHOT: JAMES HALSTEAD 207
FIGURE 63 COMPANY SNAPSHOT: THE DIXIE GROUP 210
FIGURE 64 COMPANY SNAPSHOT: TOLI CORPORATION 213

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