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Global Marketing Process Optimization Solution (MPOS) Market

The global marketing process optimization solution (MPOS) market demonstrated high growth momentum in 2014. This study discusses 2 end-user segments: B2C and B2C. The regional forecast spans North America, Latin America, Europe, the Middle East, and Africa, and Asia-Pacific. Market drivers and restraints are ranked in order of impact. The study also provides global and regional revenue forecasts, vertical analyses, and competitive landscape. It outlines distribution channels and market demand. The base year is 2014 and the study period extends from 2014 to 2020. The study also covers technology and general market trends along with predictions and recommendations for industry growth.

Global Marketing Process Optimization Solution (MPOS) Market

The Increasing Focus on Agile Marketing to Boost Speed, Transparency, and Predictability Prompts Growth

The global marketing process optimization solution (MPOS) market demonstrated high growth momentum in 2014. This study discusses 2 end-user segments: B2C and B2C. The regional forecast spans North America, Latin America, Europe, the Middle East, and Africa, and Asia-Pacific. Market drivers and restraints are ranked in order of impact. The study also provides global and regional revenue forecasts, vertical analyses, and competitive landscape. It outlines distribution channels and market demand. The base year is 2014 and the study period extends from 2014 to 2020. The study also covers technology and general market trends along with predictions and recommendations for industry growth.

Key Questions This Study Will Answer

What factors drive MPOS market growth; what is the anticipated growth rate?
Will there continue to be more consolidation or more fragmentation of MPOS functions in the global markets?
Where do companies plan to invest their marketing budgets? Which industry verticals have shown more interest than the others?
What are the current pricing trends? How do the smaller vendors value-price their products?
What are the main end-user frustrations? Where should MPOS vendors focus their product development efforts?
Is there a push for specific MPOS functions or is the market ready for an end-to-end MPOS suite?

Table Of Contents

Global Marketing Process Optimization Solution (MPOS) Market 
Table Of Contents
1 EXECUTIVE SUMMARY

Executive Summary
1. Key Findings
2. Key Findings
3. Executive Summary—Market Engineering Measurements
4. Executive Summary—Market Engineering Measurements
5. Executive Summary—CEO's Perspective

2 MARKET OVERVIEW

Market Overview
1. MPOS Terminology
2. MPOS—Core Functions
3. MPOS—Functional Workflow
4. MPOS—Definitions
5. MPOS—Definitions
6. Market Overview—Definitions
7. Market Overview—Definitions
8. Market Overview—Definitions
9. Market Overview—Regions Covered
10. Market Overview—Definitions of Verticals
11. Market Overview—Key Questions This Study Will Answer

3 EXTERNAL CHALLENGES: DRIVERS AND RESTRAINTS—TOTAL MPOS MARKET

External Challenges: Drivers and Restraints—Total MPOS Market
1. Drivers—Impact and Duration
2. Drivers Explained
3. Drivers Explained
4. Restraints—Impact and Duration
5. Restraints Explained
6. Restraints Explained

4 FORECAST AND TRENDS—TOTAL MPOS MARKET

Forecast and Trends—Total MPOS Market
1. Forecast Assumptions
2. Total MPOS Market—Revenue Forecast
3. Revenue Forecast Discussion
4. Revenue Forecast Discussion
5. Total MPOS Market—Percent Revenue Forecast by Region
6. Total MPOS Market—Revenue Forecast by Region
7. Regional Revenue Forecast Discussion

5 PRICING ANALYSIS AND DISTRIBUTION CHANNELS—TOTAL MPOS MARKET

Pricing Analysis and Distribution Channels—Total MPOS Market
1. Pricing Analysis
2. Pricing Analysis
3. Pricing Analysis Discussion
4. Market Distribution Channels
5. Market Distribution Channels Discussion

6 VERTICAL ANALYSIS—TOTAL MPOS MARKET

Vertical Analysis—Total MPOS Market
1. Total MPOS Market—Percent Revenue by Vertical
2. Percent Revenue Discussion by Key Verticals
3. Percent Revenue Discussion by Key Verticals

7 MARKET SHARE AND COMPETITIVE ANALYSIS—TOTAL MPOS MARKET

Market Share and Competitive Analysis—Total MPOS Market
1. Competitive Analysis—Market Share
2. Competitive Landscape
3. Competitive Factors and Assessment
4. Competitive Factors and Assessment
5. Competitive Environment
6. SWOT Analysis
7. Noteworthy MandAs
8. Noteworthy MandAs
9. Vendor Product Mapping
10. Vendor Product Mapping
11. Vendor Product Mapping

8 B2C SEGMENT ANALYSIS

B2C Segment Analysis
1. B2C Segment—Key Findings
2. B2C Segment—Market Engineering Measurements
3. B2C Segment—Revenue Forecast
4. B2C Segment—Percent Revenue Forecast by Region
5. Revenue Forecast Discussion
6. B2C Segment—Market Share
7. B2C Segment—Competitive Environment

9 B2B SEGMENT ANALYSIS

B2B Segment Analysis
1. B2B Segment—Key Findings
2. B2B Segment—Market Engineering Measurements
3. B2B Segment—Revenue Forecast
4. B2B Segment—Percent Revenue Forecast by Region
5. Revenue Forecast Discussion
6. B2B Segment—Market Share
7. B2B Segment—Competitive Environment

10 TECHNOLOGY TRENDS—TOTAL MPOS MARKET

Technology Trends—Total MPOS Market
1. Technology Trends
2. Technology Trends
3. Most Common End-user Pain Points

11 HOT COMPANY WATCHLIST

Hot Company Watchlist
1. Hot Company Watchlist
2. BrandSystems
3. BrandSystems

12 THE LAST WORD

The Last Word
1. The Last Word—Predictions
2. The Last Word—Recommendations
3. Legal Disclaimer

13 APPENDIX

Appendix
1. Methodology
2. Measurements
3. Measurements
4. Additional Sources of Information
5. Partial List of Companies Interviewed
6. List of Exhibits
7. List of Exhibits

List of Exhibits


Total MPOS Market: Market Engineering Measurements, Global, 2014
Total MPOS Market: Core Functions, Global, 2014
Total MPOS Market: Functional Workflow, Global, 2014
Total MPOS Market: Regions Covered, Global, 2014
Total MPOS Market: Key Market Drivers, Global, 2015-2020
Total MPOS Market: Key Market Restraints, Global, 2015-2020
Total MPOS Market: Revenue Forecast, Global, 2014-2020
Total MPOS Market: Percent Revenue Forecast by Region, Global, 2014-2020
Total MPOS Market: Revenue Forecast by Region, Global, 2014-2020
Total MPOS Market: Pricing Metrics, Global, 2014
Total MPOS Market: Additional Pricing Components, Global, 2014
Total MPOS Market: Distribution Channel Analysis, Global, 2014
Total MPOS Market: Percent Revenue by Vertical, Global, 2014
Total MPOS Market: Percent Revenue Breakdown, Global,2014
Total MPOS Market: Competitive Landscape, Global, 2014
Total MPOS Market: Competitive Structure, Global, 2014
Total MPOS Market: SWOT Analysis, Global, 2014-2015
Total MPOS Market: Noteworthy MandAs, Global, 2014-2015
Total MPOS Market: Vendor Product Mapping, Global, 2014
B2C Segment: Percent Revenue Breakdown by Region, Global, 2014
B2C Segment: Market Engineering Measurements, Global, 2014
B2C Segment: Revenue Forecast, Global, 2014-2020
B2C Segment: Percent Revenue Forecast by Region, Global, 2014-2020
B2C Segment: Percent Revenue Breakdown, Global, 2014
B2C Segment: Competitive Structure, Global, 2014
B2B Segment: Percent Revenue Breakdown by Region, Global, 2014
B2B Segment: Market Engineering Measurements, Global, 2014
B2B Segment: Revenue Forecast, Global, 2014-2020
B2B Segment: Percent Revenue Forecast by Region, Global, 2014-2020
B2B Segment: Percent Revenue Breakdown, Global, 2014
B2B Segment: Competitive Structure, Global, 2014
Total MPOS Market: Market Engineering Measurements, Global, 2014

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