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Multiple viewing platforms compete for consumer attention
The global digital media entertainment market continues to go from strength to strength in 2015. This highly competitive industry sector is flourishing on the back of improved mobile and broadband infrastructure and consumers continue to embrace being entertained and connected via gaming, social media, video streaming and music. Advertising models are expanding in order to capture revenue from an industry where direct revenue-generating business models are not well received by the broader public.

The video media industries continue to evolve and consumer habits are shifting from broadcast TV to on-demand content – especially streaming. Traditional TV viewing is increasingly facing competition from other viewing platforms such as smart phones, tablets and Smart TVs.
Choice is the key. Broadcasters are no longer in charge of the global viewing habits of consumers, who have the choice of, and the ability to access, an enormous amount of movie and TV series content through internet broadband.

Pay TV across the various platforms – including cable TV, IPTV, and satellite TV – continue to rise in popularity and this trend is reflected in the market’s increasing service revenues. IPTV is the fastest-growing pay TV platform from a global perspective.

Video streaming already makes up the largest component of internet traffic and is set to continue growing faster than other digital formats. Video streaming over mobile networks is forecast to grow strongly, although not quite as dramatically as initially expected. Due to poor data allowance and steep prices, users tend to watch mobile video over WiFi more than over a cellular network.

With the rise of digital platforms, the media industry is rapidly changing. In newspaper and book publishing, TV and radio broadcasting, film, music, and other forms of media, we see that the national walls that protect local organisations within traditional models are crumbling. In other words, it is no longer an issue of local market share. It is now about international market share.


Key developments:
In 2015 the number of apps available from the Apple, Google and Amazon app has reached around 3 million.
Mobile TV is a key growth area for global mobile entertainment for at least the next five years.
The revenue derived from global digital music sales has finally equalled the amount derived from physical formats.
Nintendo’s proposed entry into the mobile gaming market in 2015 may certainly shake-up this emerging sector and increase competition significantly.
Online video advertising is one of the key digital advertising growth areas - and spending on this medium is currently growing at around 20% per annum.
In 2015 Netflix has over 60 million subscribers to its service globally – however the majority are still in the US.
Five countries – China, USA, India, Japan, and Brazil – together account for nearly 60% of the world’s digital TV households.
The market for 4K TV sets and content has started to gather serious pace.
IPTV operators in Japan and Korea are expanding their IPTV offerings to include games, e-books and shopping.
The market for on-demand audiovisual services in Europe is developing rapidly.
Revenue streams will shift in North America due to the ongoing migration of viewing habits from satellite and cable TV to online and on-demand content.
Developments in digital TV and digital connectivity across Africa have been swift in recent years.

Companies mentioned in this report
Facebook; Instagram; Foursquare; Zynga; Apple; Google; Twitter; Blackberry, Netflix; Amazon; Hulu.

Table Of Contents

Global Digital Media - The Unstoppable Video Streaming, TV and Entertainment Industries
1. Digital Developments Leading the Way
1.1 The digital economy what is at stake for you?
1.2 Advertising important to media industry
1.3 Collapse of the traditional media industry
1.4 Market insights
1.4.1 From calls to applications
1.4.2 Expect delays and roadblocks
1.4.3 Fragmentation, consolidation, mergers and acquisitions
1.4.4 Where are the new opportunities?
1.4.5 Think international
1.4.6 Media and Telco's adapting business to the new Digital Economy
1.4.7 Copyright and the Internet back in the Spotlight
1.5 Whatever happened to media convergence?
1.5.1 Convergence substitution
1.5.2 New business models for media content required
1.6 Media companies need to disaggregate and rebuild
1.6.1 Brand key in online media
1.7 The challenges for newspaper publishing
1.8 Brief case study: The book publishing industry
1.8.1 Digital e-readers/e-books
1.9 The anomaly of the mass media
1.9.1 Analysis of media trends
2. Apps, Social Networks, Entertainment and Gaming Trends
2.1 Portals or Apps?
2.1.1 Global mobile entertainment revenues
2.2 Mobile app insights
2.2.1 Global mobile app statistics
2.2.2 Leading free and paid apps
2.3 Social networks
2.3.1 The fickle nature of social networks Twitters turn to feel the heat
2.4 Adult services
2.5 Online and mobile dating
2.6 Mobile photo-messaging
2.6.1 Instagram
2.7 Online and mobile gaming
2.7.1 Gamification
2.8 Online and mobile gambling
2.9 Online and mobile music
2.10 Advertising a key revenue source
3. Fixed and Mobile Video Streaming
3.1 Definitions
3.2 The video streaming market
3.2.1 Market Overview
3.2.2 Market statistics
3.2.3 Market fragmentation inhibits growth
3.3 Online video media
3.3.1 Introduction
3.3.2 Online video key statistics
3.3.3 Online video media versus IPTV
3.3.4 Advantages of video streaming
3.4 Video-On-Demand services
3.4.1 cloud services
3.5 Industry insights
3.5.1 OTT services will also drive VoD
3.5.2 TV shows on the internet
3.5.3 TV Everywhere (TVE) and multi-screens
3.5.4 Video Content Delivery Network (CDN) services
3.5.5 Geo-blocking
3.5.6 Copyright and the internet back in the Spotlight
3.6 Brief case studies
3.6.1 Netflix
3.6.2 YouTube
3.7 Video streaming over mobile networks
3.7.1 On-demand mobile TV
3.7.2 Broadcast mobile TV
3.7.3 Mobile TV market summary
3.7.4 Mobile video market outlook
3.7.5 Smartphones and mobile TV
3.8 Conclusion: The future of video in telecoms
4. Smart TV, Pay TV and Digital TV
4.1 Broadcasting changing beyond recognition
4.1.1 Cloud computing and broadcasting
4.1.2 Move towards channel unbundling
4.1.3 Broadcasting is moving to broadband
4.1.4 The gigabyte household needs FttH access
4.2 Digital TV
4.2.1 Digital TV market overview
4.2.2 Other key trends
4.3 Pay TV
4.4 Cable TV
4.5 HDTV
4.5.1 HDTV market overview
4.5.2 Ultra-HD/4K TV
4.5.3 BitTorrent's deal with CE manufacturers
4.5.4 3D TV
4.6 The Smart or Connected TV
4.6.1 Introduction
4.6.2 Digital media players connecting smartphones to TVs
4.6.3 Smart TV threatens broadcasters
4.6.4 Smart TV awareness may increase consumer spend
4.6.5 Waiting for the next generation of Smart TVs
5. OTT Disrupted the Industry
5.1 Transforming the telecoms industry
5.1.1 Telcos still ignoring industry transformation
5.1.2 The rapidly shrinking traditional telecoms market
5.2 Telcos have already lost the current OTT battle
5.2.1 Infrastructure investment models are stuck
5.2.2 Telcos will need to lift their game on infrastructure
5.2.3 Did Google's infrastructure coup work?
5.3 The demand and supply imbalance in telecoms
5.4 Vested interests
5.5 The digital business buzzword is also transformation'
5.6 What will be driving these new investments?
5.6.1 It is not about speed it's about big data'
5.7 Hot sectors for OTT services
5.8 How to move forward?
5.9 Conclusion: Telecoms where will the money come from?
6. Regional Overviews
6.1 North America
6.1.1 USA
6.1.2 Canada
6.2 Latin America
6.3 Overview
6.4 Argentina
6.5 Brazil
6.6 Mexico
6.7 Other markets
6.8 Europe
6.8.1 Overview
6.8.2 Online advertising
6.8.3 France
6.8.4 Germany
6.8.5 Spain
6.8.6 UK
6.8.7 Other markets
6.9 Africa
6.9.1 Overview
6.9.2 South Africa
6.9.3 Nigeria
6.9.4 Morocco
6.9.5 Kenya
6.10 Middle East
6.10.1 Saudi Arabia
6.10.2 United Arab Emirates (UAE)
6.10.3 Qatar
6.10.4 Oman
6.10.5 Jordan
6.11 Asia
6.11.1 China
6.11.2 South Korea
6.11.3 Japan
6.11.4 Hong Kong
6.11.5 India
6.11.6 Indonesia
6.11.7 Singapore
6.11.8 Malaysia
6.11.9 Thailand
6.12 Australia
6.12.1 Video entertainment
6.12.2 Gaming and gambling
6.12.3 Social networks
6.12.4 Social network statistics - Australia
6.12.5 Digital music
6.12.6 Mobile TV
6.13 New Zealand
Table 1 Global media ad spending 2012 - 2016
Table 2 Global digital ad spending 2012 - 2016
Table 3 Global advertising spending market share by major types 2012 - 2014
Table 4 Most popular devices for receiving news in the USA 2014
Table 5 Growth of e-reader sales 2009 - 2015
Table 6 Global - mobile entertainment revenues 2011 - 2017
Table 7 Global - leading app store competitors by number of apps 2011 - 2014
Table 8 Global top 5 fastest growing app categories - 2014
Table 9 Global largest social networks by user numbers 2014
Table 10 Global subscribers to digital music services 2010 - 2014
Table 11 Global - digital music revenue 2007 - 2014
Table 12 Global IPTV subscribers 2010 2015
Table 13 Top 5 countries in the world for IPTV subscriptions 2013
Table 14 Global CAGR for key online service platforms 2012 - 2017
Table 15 Global revenue from online TV and video 2012; 2013; 2018
Table 16 Netflix domestic and international subscriptions 2011 Q1 2015
Table 17 Netflix consolidated revenue 2009 Q1 2015
Table 18 Online video unique visitors top online video properties in the US Various months 2010 - 2014
Table 19 Global mobile TV subscribers 2009 - 2014
Table 20 Global - digital TV households 2009 2016; 2020
Table 21 Global - digital TV market share 2006; 2009; 2011 - 2014; 2020
Table 22 Top 10 countries digital TV households - 2014
Table 23 Pay TV subscribers 2010 2015
Table 24 Top 10 pay TV countries in Europe 2014
Table 25 Cable TV subscribers 2010 2014; 2020
Table 26 USA - videostreaming by platform 2012 2014
Table 27 USA - Music streaming revenue by type 2012 - 2014
Table 28 USA - Music access by household 2012 - 2014
Table 29 USA - Music streaming revenue by type 2012 - 2014
Table 30 Brazil - Pay TV operators market share 2000 - 2015
Table 31 Europe consumer spend on TV VoD services 2008 2015
Table 32 Europe digital advertising revenue 2011 2017
Table 33 Europe mobile internet advertising revenue 2011 2017
Table 34 Europe social network advertising revenue 2012 2015
Table 35 Europe (Western) social network penetration and user growth 2011 2017
Table 36 France - IPTV subscribers, proportion of DSL base 2004 - 2014
Table 37 Orange IPTV/satellite subscribers 2005 - 2015
Table 38 Germany top SVoD providers by market share 2015
Table 39 Germany - Deutsche Telekom Entertain IPTV subscribers 2007 - 2015
Table 40 Spain - IPTV revenue 2005 - 2014
Table 41 Spain - IPTV subscribers 2005 - 2014
Table 42 Spain - Telefónica pay-TV subscribers 2008 - 2015
Table 43 Spain - Orange IPTV subscribers 2007 - 2015
Table 44 UK - Online TV revenue by sector 2004 - 2012
Table 45 UK - BT Vision subscribers 2008 - 2015
Table 46 Saudi Arabia - active mobile broadband subscriptions 2008 - 2015
Table 47 UAE - du IPTV subscribers 2008 - 2014
Table 48 UAE - Etisalat e-life subscribers 2010 - 2014
Table 49 UAE mobile broadband subscribers and penetration 2010 - 2015
Table 50 Oman - active mobile broadband subscriptions 2008 - 2014
Table 51 Asia - IPTV subscribers leading markets 2014
Table 52 China - overview of cable TV market 2014
Table 53 China - cable TV subscriptions and annual growth 2005 - 2014
Table 54 China - Digital cable TV subscribers and penetration rate 2002 - 2014
Table 55 - China IPTV subscribers 2004 2014
Table 56 Reception devices connected to main television set 2011
Table 57 IPTV subscribers by operator 2006 2015
Table 58 Japan TV advertising revenue 2005 - 2014
Table 59 Japan: IPTV subscribers 2012 - 2016
Table 60 HKBN triple play subscribers, ARPU and IDD traffic volume 2003 2011; 2014-2015
Table 61 PCCW NOW TV subscribers and ARPU 2003 - 2014
Table 62 Hong Kong - IPTV subscribers 2003 - 2012
Table 63 SingTel's mio TV subscribers 2007 - 2014
Table 64 Malaysia - IPTV subscribers household v. non-household - 2010 - 2014
Table 65 Malaysia - Pay TV subscribers 2013 - 2014
Table 66 Australia - partnerships in the IPTV market
Chart 1 Global mobile TV subscribers and annual change 2009 - 2014
Chart 2 France - IPTV subscribers, proportion of DSL base 2004 2014
Exhibit 1 Statistical snapshot of e-books
Exhibit 2 Price fixing allegations
Exhibit 3 Mobile apps examples
Exhibit 4 Top 5 free leading apps App Store and Google Play Q1 2014
Exhibit 5 Top 5 paid leading apps App Store and Google Play Q1 2014
Exhibit 6 Foursquare
Exhibit 7 Mobile video chat and conferencing a key growth area
Exhibit 8 Mobile Location Based Advertising (MLBA)
Exhibit 9 Examples of key IPTV vendors worldwide - 2015
Exhibit 10 Examples of online VoD sites
Exhibit 11 Equivalence between access modes and traditional audiovisual use
Exhibit 12 Blockbuster closes its stores across America
Exhibit 13 Definition: Content Delivery Networks (CDN)
Exhibit 14 Open Mobile Video Coalition (OMVC)
Exhibit 15 Will broadcasting move to the cloud?
Exhibit 16 Set-Top Boxes (STBs)
Exhibit 17 Historical overview - HDTV
Exhibit 18 Telstra leading the global telco move towards the OTT model
Exhibit 19 WCIT-12 disappoints, more work to be done
Exhibit 20 - MBC/Al Arabiya
Exhibit 21 Types of telecom convergence
Exhibit 22 Australia - Sportingbet Plc at a glance 2013
Exhibit 23 Historical overview of IPTV developments

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