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Alcoholic Drinks in Hungary, Euromonitor International

  • June 2015
  • -
  • Euromonitor International
  • -
  • 105 pages

After facing tough times with declining sales for years due to the troubled economy and the resulting weakened purchasing powers, alcoholic drinks finally achieved total volume growth in 2014; however, this was just the beginning of coming out of a deep slump with small improvements. Consumer confidence grew due to improving finances and a better economic outlook, so consumption started to rise again, including for alcoholic drinks but sales were still below the level at the beginning of the...

Euromonitor International’s Alcoholic Drinks in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Alcoholic Drinks in Hungary, Euromonitor International
ALCOHOLIC DRINKS IN HUNGARY
Euromonitor International
June 2015

LIST OF CONTENTS AND TABLES

Executive Summary
Improving Performance After Years of Struggle
Excellent Performance From Flavoured, Fruity Alcoholic Drinks
Price Competition Intensifies
4.
Stability of Economic Environment To Determine Developments
Key Trends and Developments
Unfavourable Legislation Hindering Alcoholic Drinks
New Channel of Tobacco Specialists Selling Alcoholic Drinks
Fight for Freedoms Regarding Home-distilled Pálinka
Key New Product Launches
Summary 1 Key New Product Developments 2014-2015
Market Background
Legislation
Table 1 Number of On-trade Establishments by Type 2009-2014
Taxation and Duty Levies
Table 2 Taxation and Duty Levies on Alcoholic Drinks 2014
Table 3 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories2014
Table 4 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2014
Table 5 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2014
Table 6 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2014
Table 7 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2014
Table 8 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2014
Table 9 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2014
Operating Environment
Contraband/parallel Trade
Duty-free
Cross-border/private Imports
Market Indicators
Table 10 Retail Consumer Expenditure on Alcoholic Drinks 2009-2014
Market Data
Table 11 Sales of Alcoholic Drinks by Category: Total Volume 2009-2014
Table 12 Sales of Alcoholic Drinks by Category: Total Value 2009-2014
Table 13 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2009-2014
Table 14 Sales of Alcoholic Drinks by Category: % Total Value Growth 2009-2014
Table 15 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2014
Table 16 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2014
Table 17 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2014
Table 18 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2014
Table 19 GBO Company Shares of Alcoholic Drinks: % Total Volume 2010-2014
Table 20 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2009-2014
Table 21 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2014
Table 22 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
Table 23 Forecast Sales of Alcoholic Drinks by Category: Total Value 2014-2019
Table 24 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
Table 25 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
Definitions
Published Data Comparisons
Sources
Summary 2 Research Sources
Dreher Sörgyárak Zrt in Alcoholic Drinks (hungary)
Strategic Direction
Key Facts
Summary 3 Dreher Sörgyárak Zrt: Key Facts
Summary 4 Dreher Sörgyárak Zrt: Operational Indicators
Competitive Positioning
Summary 5 Dreher Sörgyárak Zrt: Competitive Position 2014
Gyori Likorgyár Zrt in Alcoholic Drinks (hungary)
Strategic Direction
Key Facts
Table 26 Summary1 Gyori Likorgyár Zrt: Key Facts
Table 27 Summary2 Gyori Likorgyár Zrt: Operational Indicators
Competitive Positioning
Summary 6 Gyori Likorgyár Zrt: Competitive Position 2014
Tokaj Kereskedoház Zrt in Alcoholic Drinks (hungary)
Strategic Direction
Key Facts
Summary 7 Tokaj Kereskedoház Zrt: Key Facts
Summary 8 Tokaj Kereskedoház Zrt: Operational Indicators
Competitive Positioning
Summary 9 Tokaj Kereskedoház Zrt: Competitive Position 2014
Zwack Unicum Nyrt in Alcoholic Drinks (hungary)
Strategic Direction
Key Facts
Summary 10 Zwack Unicum Nyrt: Key Facts
Summary 11 Zwack Unicum Nyrt: Operational Indicators
Competitive Positioning
Summary 12 Zwack Unicum Nyrt: Competitive Position 2014
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 13 Lager by Price Band 2014
Table 28 Number of Breweries 2009-2014
Category Data
Table 29 Sales of Beer by Category: Total Volume 2009-2014
Table 30 Sales of Beer by Category: Total Value 2009-2014
Table 31 Sales of Beer by Category: % Total Volume Growth 2009-2014
Table 32 Sales of Beer by Category: % Total Value Growth 2009-2014
Table 33 Sales of Beer by Off-trade vs On-trade: Volume 2009-2014
Table 34 Sales of Beer by Off-trade vs On-trade: Value 2009-2014
Table 35 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2009-2014
Table 36 Sales of Beer by Off-trade vs On-trade: % Value Growth 2009-2014
Table 37 GBO Company Shares of Beer: % Total Volume 2010-2014
Table 38 NBO Company Shares of Beer: % Total Volume 2010-2014
Table 39 LBN Brand Shares of Beer: % Total Volume 2011-2014
Table 40 Production, Imports and Exports of Beer: Total Volume 2008-2013
Table 41 Imports of Beer by Country of Origin: Total Volume 2008-2013
Table 42 Imports of Beer by Country of Origin: Total Value 2008-2013
Table 43 Exports of Beer by Country of Destination: Total Volume 2008-2013
Table 44 Exports of Beer by Country of Destination: Total Value 2008-2013
Table 45 Forecast Sales of Beer by Category: Total Volume 2014-2019
Table 46 Forecast Sales of Beer by Category: Total Value 2014-2019
Table 47 Forecast Sales of Beer by Category: % Total Volume Growth 2014-2019
Table 48 Forecast Sales of Beer by Category: % Total Value Growth 2014-2019
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 49 Sales of Cider/Perry: Total Volume 2010-2014
Table 50 Sales of Cider/Perry: Total Value 2010-2014
Table 51 Sales of Cider/Perry: % Total Volume Growth 2010-2014
Table 52 Sales of Cider/Perry: % Total Value Growth 2010-2014
Table 53 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2010-2014
Table 54 Sales of Cider/Perry by Off-trade vs On-trade: Value 2010-2014
Table 55 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2010-2014
Table 56 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2010-2014
Table 57 GBO Company Shares of Cider/Perry: % Total Volume 2010-2014
Table 58 NBO Company Shares of Cider/Perry: % Total Volume 2010-2014
Table 59 LBN Brand Shares of Cider/Perry: % Total Volume 2011-2014
Table 60 Production, Imports and Exports of Cider/Perry: Total Volume 2008-2013
Table 61 Imports of Cider/Perry by Country of Origin: Total Volume 2008-2013
Table 62 Imports of Cider/Perry by Country of Origin: Total Value 2008-2013
Table 63 Exports of Cider/Perry by Country of Destination: Total Volume 2008-2013
Table 64 Exports of Cider/Perry by Country of Destination: Total Value 2008-2013
Table 65 Forecast Sales of Cider/Perry: Total Volume 2014-2019
Table 66 Forecast Sales of Cider/Perry: Total Value 2014-2019
Table 67 Forecast Sales of Cider/Perry: % Total Volume Growth 2014-2019
Table 68 Forecast Sales of Cider/Perry: % Total Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 69 Sales of RTDS/High-strength Premixes by Category: Total Volume 2009-2014
Table 70 Sales of RTDS/High-strength Premixes by Category: Total Value 2009-2014
Table 71 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2009-2014
Table 72 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2009-2014
Table 73 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2009-2014
Table 74 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2009-2014
Table 75 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2009-2014
Table 76 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2009-2014
Table 77 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2010-2014
Table 78 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2010-2014
Table 79 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2011-2014
Table 80 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2014-2019
Table 81 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2014-2019
Table 82 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2014-2019
Table 83 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2014-2019
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology
Summary 14 Benchmark Brands 2014
Category Data
Table 84 Sales of Spirits by Category: Total Volume 2009-2014
Table 85 Sales of Spirits by Category: Total Value 2009-2014
Table 86 Sales of Spirits by Category: % Total Volume Growth 2009-2014
Table 87 Sales of Spirits by Category: % Total Value Growth 2009-2014
Table 88 Sales of Spirits by Off-trade vs On-trade: Volume 2009-2014
Table 89 Sales of Spirits by Off-trade vs On-trade: Value 2009-2014
Table 90 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2009-2014
Table 91 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2009-2014
Table 92 Sales of Dark Rum by Price Platform: % Total Volume 2009-2014
Table 93 Sales of White Rum by Price Platform: % Total Volume 2009-2014
Table 94 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2009-2014
Table 95 Sales of Gin by Price Platform: % Total Volume 2009-2014
Table 96 Sales of Vodka by Price Platform: % Total Volume 2009-2014
Table 97 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2009-2014
Table 98 GBO Company Shares of Spirits: % Total Volume 2010-2014
Table 99 NBO Company Shares of Spirits: % Total Volume 2010-2014
Table 100 LBN Brand Shares of Spirits: % Total Volume 2011-2014
Table 101 Imports of Spirits by Country of Origin: Total Volume 2008-2013
Table 102 Imports of Spirits by Country of Origin: Total Value 2008-2013
Table 103 Production, Imports and Exports of Brandy and Cognac: Total Volume 2008-2013
Table 104 Production, Imports and Exports of Rum: Total Volume 2008-2013
Table 105 Production, Imports and Exports of Tequila (and Mezcal): Total Volume 2008-2013
Table 106 Production, Imports and Exports of Whiskies: Total Volume 2008-2013
Table 107 Production, Imports and Exports of Gin: Total Volume 2008-2013
Table 108 Production, Imports and Exports of Vodka: Total Volume 2008-2013
Table 109 Forecast Sales of Spirits by Category: Total Volume 2014-2019
Table 110 Forecast Sales of Spirits by Category: Total Value 2014-2019
Table 111 Forecast Sales of Spirits by Category: % Total Volume Growth 2014-2019
Table 112 Forecast Sales of Spirits by Category: % Total Value Growth 2014-2019
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 113 Sales of Wine by Category: Total Volume 2009-2014
Table 114 Sales of Wine by Category: Total Value 2009-2014
Table 115 Sales of Wine by Category: % Total Volume Growth 2009-2014
Table 116 Sales of Wine by Category: % Total Value Growth 2009-2014
Table 117 Sales of Wine by Off-trade vs On-trade: Volume 2009-2014
Table 118 Sales of Wine by Off-trade vs On-trade: Value 2009-2014
Table 119 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2009-2014
Table 120 Sales of Wine by Off-trade vs On-trade: % Value Growth 2009-2014
Table 121 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2009-2014
Table 122 Sales of Still White Wine by Price Segment: % Off-trade Volume 2009-2014
Table 123 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2009-2014
Table 124 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2009-2014
Table 125 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2009-2014
Table 126 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2009-2014
Table 127 Sales of Still Rose Wine by Grape/Varietal Type: % Total Volume 2009-2014
Table 128 GBO Company Shares of Still Light Grape Wine: % Total Volume 2010-2014
Table 129 NBO Company Shares of Still Light Grape Wine: % Total Volume 2010-2014
Table 130 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2011-2014
Table 131 GBO Company Shares of Champagne: % Total Volume 2010-2014
Table 132 NBO Company Shares of Champagne: % Total Volume 2010-2014
Table 133 LBN Brand Shares of Champagne: % Total Volume 2011-2014
Table 134 GBO Company Shares of Other Sparkling Wine: % Total Volume 2010-2014
Table 135 NBO Company Shares of Other Sparkling Wine: % Total Volume 2010-2014
Table 136 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2011-2014
Table 137 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2010-2014
Table 138 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2010-2014
Table 139 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2011-2014
Table 140 GBO Company Shares of Non-grape Wine: % Total Volume 2010-2014
Table 141 NBO Company Shares of Non-grape Wine: % Total Volume 2010-2014
Table 142 LBN Brand Shares of Non-grape Wine: % Total Volume 2011-2014
Table 143 Production, Imports and Exports of Wine: Total Volume 2008-2013
Table 144 Imports of Wine by Country of Origin: Total Volume 2008-2013
Table 145 Imports of Wine by Country of Origin: Total Value 2008-2013
Table 146 Exports of Wine by Country of Destination: Total Volume 2008-2013
Table 147 Exports of Wine by Country of Destination: Total Value 2008-2013
Table 148 Forecast Sales of Wine by Category: Total Volume 2014-2019
Table 149 Forecast Sales of Wine by Category: Total Value 2014-2019
Table 150 Forecast Sales of Wine by Category: % Total Volume Growth 2014-2019
Table 151 Forecast Sales of Wine by Category: % Total Value Growth 2014-2019












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