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Alcoholic Drinks in Peru, Euromonitor International

  • June 2015
  • -
  • Euromonitor International
  • -
  • 66 pages

After a challenging 2013, where overall volume consumption of alcoholic drinks marginally declined due to the change in the taxing system which determined higher prices for consumers, in 2014, promotional activities, advertising campaigns, foodservice expansion and mild unit price increases were all factors that positively impacted the performance of the market.

Euromonitor International’s Alcoholic Drinks in Peru report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Alcoholic Drinks in Peru, Euromonitor International
ALCOHOLIC DRINKS IN PERU
Euromonitor International
June 2015

LIST OF CONTENTS AND TABLES

Executive Summary
Improved Performance in 2014
Continued Trend Towards Premiumisation
Indisputable Domination by Local Brands
Independent Small Grocers Remains As Leading Channel
Positive Outlook for the Forecast Period
Key Trends and Developments
Imported Premium Lager Continues To Develop at Strong Rates
Rum Premiumisation: Appealing Strategy for Further Growth
Other Sparkling Wines Promoted As A Drink for Any Occasion
Key New Product Launches
Summary 1 Key New Product Developments 2014-2015
Market Background
Legislation
Table 1 Number of On-trade Establishments by Type 2009-2014
Taxation and Duty Levies
Table 2 Taxation and Duty Levies on Alcoholic Drinks 2014
Table 3 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2014
Table 4 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2014
Table 5 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2014
Table 6 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2014
Table 7 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2014
Table 8 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2014
Table 9 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2014
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 10 Retail Consumer Expenditure on Alcoholic Drinks 2009-2014
Market Data
Table 11 Sales of Alcoholic Drinks by Category: Total Volume 2009-2014
Table 12 Sales of Alcoholic Drinks by Category: Total Value 2009-2014
Table 13 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2009-2014
Table 14 Sales of Alcoholic Drinks by Category: % Total Value Growth 2009-2014
Table 15 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2014
Table 16 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2014
Table 17 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2014
Table 18 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2014
Table 19 GBO Company Shares of Alcoholic Drinks: % Total Volume 2010-2014
Table 20 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2009-2014
Table 21 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2014
Table 22 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
Table 23 Forecast Sales of Alcoholic Drinks by Category: Total Value 2014-2019
Table 24 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
Table 25 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
Definitions
Published Data Comparisons
Sources
Summary 2 Research Sources
Cartavio Rum Co Sac in Alcoholic Drinks (peru)
Strategic Direction
Key Facts
Summary 3 Cartavio Rum Co SAC: Key Facts
Summary 4 Cartavio Rum Co SAC: Operational Indicators
Competitive Positioning
Summary 5 Cartavio Rum Co SAC: Competitive Position 2014
Distribuidora Almendariz Sac in Alcoholic Drinks (peru)
Strategic Direction
Key Facts
Summary 6 Distribuidora Almendariz SAC: Key Facts
Summary 7 Distribuidora Almendariz SAC: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 8 Distribuidora Almendariz SAC: Competitive Position 2014
Santiago Queirolo SA in Alcoholic Drinks (peru)
Strategic Direction
Key Facts
Summary 9 Santiago Queirolo SAC: Key Facts
Summary 10 Santiago Queirolo SA: Operational Indicators
Competitive Positioning
Summary 11 Santiago Queirolo SA: Competitive Position 2014
Unión De Cervecerías Peruanas Backus and Johnston Saa in Alcoholic Drinks (peru)
Strategic Direction
Key Facts
Summary 12 Unión de Cervecerías Peruanas Backus and Johnston SAA: Key Facts
Summary 13 Unión de Cervecerías Peruanas Backus and Johnston SAA: Operational Indicators
Competitive Positioning
Summary 14 Unión de Cervecerías Peruanas Backus and Johnston SAA: Competitive Position 2014
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 15 Lager by Price Band 2014
Table 26 Number of Breweries 2009-2014
Category Data
Table 27 Sales of Beer by Category: Total Volume 2009-2014
Table 28 Sales of Beer by Category: Total Value 2009-2014
Table 29 Sales of Beer by Category: % Total Volume Growth 2009-2014
Table 30 Sales of Beer by Category: % Total Value Growth 2009-2014
Table 31 Sales of Beer by Off-trade vs On-trade: Volume 2009-2014
Table 32 Sales of Beer by Off-trade vs On-trade: Value 2009-2014
Table 33 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2009-2014
Table 34 Sales of Beer by Off-trade vs On-trade: % Value Growth 2009-2014
Table 35 GBO Company Shares of Beer: % Total Volume 2010-2014
Table 36 NBO Company Shares of Beer: % Total Volume 2010-2014
Table 37 LBN Brand Shares of Beer: % Total Volume 2011-2014
Table 38 Production, Imports and Exports of Beer: Total Volume 2008-2013
Table 39 Imports of Beer by Country of Origin: Total Volume 2008-2013
Table 40 Imports of Beer by Country of Origin: Total Value 2008-2013
Table 41 Exports of Beer by Country of Destination: Total Volume 2008-2013
Table 42 Exports of Beer by Country of Destination: Total Value 2008-2013
Table 43 Forecast Sales of Beer by Category: Total Volume 2014-2019
Table 44 Forecast Sales of Beer by Category: Total Value 2014-2019
Table 45 Forecast Sales of Beer by Category: % Total Volume Growth 2014-2019
Table 46 Forecast Sales of Beer by Category: % Total Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 47 Sales of RTDS/High-strength Premixes by Category: Total Volume 2009-2014
Table 48 Sales of RTDS/High-strength Premixes by Category: Total Value 2009-2014
Table 49 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2009-2014
Table 50 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2009-2014
Table 51 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2009-2014
Table 52 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2009-2014
Table 53 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2009-2014
Table 54 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2009-2014
Table 55 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2010-2014
Table 56 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2010-2014
Table 57 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2011-2014
Table 58 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2014-2019
Table 59 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2014-2019
Table 60 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2014-2019
Table 61 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2014-2019
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology
Summary 16 Benchmark Brands 2014
Category Data
Table 62 Sales of Spirits by Category: Total Volume 2009-2014
Table 63 Sales of Spirits by Category: Total Value 2009-2014
Table 64 Sales of Spirits by Category: % Total Volume Growth 2009-2014
Table 65 Sales of Spirits by Category: % Total Value Growth 2009-2014
Table 66 Sales of Spirits by Off-trade vs On-trade: Volume 2009-2014
Table 67 Sales of Spirits by Off-trade vs On-trade: Value 2009-2014
Table 68 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2009-2014
Table 69 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2009-2014
Table 70 GBO Company Shares of Spirits: % Total Volume 2010-2014
Table 71 NBO Company Shares of Spirits: % Total Volume 2010-2014
Table 72 LBN Brand Shares of Spirits: % Total Volume 2011-2014
Table 73 Imports of Spirits by Country of Origin: Total Volume 2008-2013
Table 74 Imports of Spirits by Country of Origin: Total Value 2008-2013
Table 75 Production, Imports and Exports of Brandy and Cognac: Total Volume 2008-2013
Table 76 Production, Imports and Exports of Rum: Total Volume 2008-2013
Table 77 Production, Imports and Exports of Whiskies: Total Volume 2008-2013
Table 78 Production, Imports and Exports of Gin: Total Volume 2008-2013
Table 79 Production, Imports and Exports of Vodka: Total Volume 2008-2013
Table 80 Forecast Sales of Spirits by Category: Total Volume 2014-2019
Table 81 Forecast Sales of Spirits by Category: Total Value 2014-2019
Table 82 Forecast Sales of Spirits by Category: % Total Volume Growth 2014-2019
Table 83 Forecast Sales of Spirits by Category: % Total Value Growth 2014-2019
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 84 Sales of Wine by Category: Total Volume 2009-2014
Table 85 Sales of Wine by Category: Total Value 2009-2014
Table 86 Sales of Wine by Category: % Total Volume Growth 2009-2014
Table 87 Sales of Wine by Category: % Total Value Growth 2009-2014
Table 88 Sales of Wine by Off-trade vs On-trade: Volume 2009-2014
Table 89 Sales of Wine by Off-trade vs On-trade: Value 2009-2014
Table 90 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2009-2014
Table 91 Sales of Wine by Off-trade vs On-trade: % Value Growth 2009-2014
Table 92 Production, Imports and Exports of Wine: Total Volume 2008-2013
Table 93 Forecast Sales of Wine by Category: Total Volume 2014-2019
Table 94 Forecast Sales of Wine by Category: Total Value 2014-2019
Table 95 Forecast Sales of Wine by Category: % Total Volume Growth 2014-2019
Table 96 Forecast Sales of Wine by Category: % Total Value Growth 2014-2019












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