Table of Contents
Beer achieved 3% growth in total volume terms in 2014, in contrast with the 1% decline posted the previous year, as a consequence of the change in the taxing system, which determined that final prices to consumers increased importantly. In 2014, a modest performance by the economy coupled with a category near its maturity level, determined that most consumers continued consuming their favourite beers with their usual frequency. Some middle-income consumers tried some new beers launched by key...
Euromonitor International’s Beer in Peru report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.
Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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