Table of Contents
The total volume sales of beer only saw a very limited increase in 2014 as Dutch consumers continue to move away from the largest beer category: Standard lager. The per capita consumption of standard lager is decreasing swiftly, as people’s attitude towards alcohol consumption and drinking lager is changing. On one hand, consumers are looking for healthier alternatives to lager. On the other hand, consumers want to be surprised with interesting flavours. The former trend benefited non/low...
Euromonitor International’s Beer in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.
Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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