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Energy Drinks in South Korea

  • February 2016
  • -
  • Euromonitor International
  • -
  • 27 pages

Energy drinks experienced a sudden downturn in 2013, after enjoying explosive growth in South Korea since 2010. The main consumers of energy drinks are students and young office workers who seek energy drinks when they need to stay awake for studying or overtime work. At on-trade channels, energy drinks mixed with alcoholic drinks became very popular in nightclubs. However, the negative effect of energy drinks has been constantly highlighted since the middle of the review period. Since 2013, it...

Euromonitor International's Energy Drinks in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Energy Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Energy Drinks in South Korea
ENERGY DRINKS IN SOUTH KOREA
Euromonitor International
February 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Category Data
Table 1 Off-trade Sales of Energy Drinks: Volume 2010-2015
Table 2 Off-trade Sales of Energy Drinks: Value 2010-2015
Table 3 Off-trade Sales of Energy Drinks: % Volume Growth 2010-2015
Table 4 Off-trade Sales of Energy Drinks: % Value Growth 2010-2015
Table 5 NBO Company Shares of Off-trade Energy Drinks: % Volume 2011-2015
Table 6 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2012-2015
Table 7 NBO Company Shares of Off-trade Energy Drinks: % Value 2011-2015
Table 8 LBN Brand Shares of Off-trade Energy Drinks: % Value 2012-2015
Table 9 Forecast Off-trade Sales of Energy Drinks: Volume 2015-2020
Table 10 Forecast Off-trade Sales of Energy Drinks: Value 2015-2020
Table 11 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2015-2020
Table 12 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2015-2020
Lotte Chilsung Beverage Co Ltd in Soft Drinks (south Korea)
Strategic Direction
Key Facts
Summary 1 Lotte Chilsung Beverage Co Ltd: Key Facts
Summary 2 Lotte Chilsung Beverage Co Ltd: Operational Indicators
Competitive Positioning
Summary 3 Lotte Chilsung Beverage Co Ltd: Competitive Position 2015
Executive Summary
Moderate Growth Is Registered in 2015
Premium Brands Lead Soft Drinks
Lotte Chilsung Beverage Co Ltd Continues To Lead Sales
New Products With New Concepts Emerge
Growth Expected To Slow Down
Key Trends and Developments
Health-conscious Trend Negatively Affects Sales of Soft Drinks
Strong Demand for Seltzer and Carbonated Bottled Water
Greater Emphasis on Premiumisation
Market Data
Table 13 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2010-2015
Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2010-2015
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2010-2015
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2010-2015
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2015
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2015
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2015
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2015
Table 21 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2010-2015
Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2010-2015
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2010-2015
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2010-2015
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2010-2015
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2010-2015
Table 27 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2011-2015
Table 28 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2012-2015
Table 29 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2011-2015
Table 30 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2012-2015
Table 31 NBO Company Shares of Off-trade Soft Drinks: % Value 2011-2015
Table 32 LBN Brand Shares of Off-trade Soft Drinks: % Value 2012-2015
Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2015
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2015-2020
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2015-2020
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 38 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2015-2020
Table 39 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2015-2020
Table 40 Forecast Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 41 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Table 42 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2015-2020
Table 43 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2015-2020
Appendix
Fountain Sales in South Korea
Sources
Summary 4 Research Sources












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