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Full-Service Restaurants in Morocco

  • May 2016
  • -
  • Euromonitor International
  • -
  • 31 pages

Sales in full-service restaurants remain strongly correlated to tourist arrivals as the majority of consumers in Morocco continue to perceive them as very expensive. In addition, given that Moroccans lead hectic lifestyles, a number of consumers opted for home delivery services or fast food rather than spend time sitting in restaurants. However, full-service restaurants remain one of the major options for consumers who are travelling inside the country and as a place to meet family and friends i...

Euromonitor International’s Full-Service Restaurants in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides foodservice sales, the number of outlets and the number of transactions by sector, allowing you to identify the foodservice sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they eating habits, lifestyle changes, tourism spending or legislative issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Chained Full-Service Restaurants, Full-Service Restaurants by Casual Dining vs Non-Casual Dining, Full-Service Restaurants by Type, Independent Full-Service Restaurants.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Full-Service Restaurants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Full-Service Restaurants in Morocco
FULL-SERVICE RESTAURANTS IN MOROCCO
Euromonitor International
May 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Full-Service Restaurants by Category: Units/Outlets 2010-2015
Table 2 Sales in Full-Service Restaurants by Category: Number of Transactions 2010-2015
Table 3 Sales in Full-Service Restaurants by Category: Foodservice Value 2010-2015
Table 4 Full-Service Restaurants by Category: % Units/Outlets Growth 2010-2015
Table 5 Sales in Full-Service Restaurants by Category: % Transaction Growth 2010-2015
Table 6 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2010-2015
Table 7 Full-Service Restaurants by Casual vs Non-Casual: Units/Outlets 2010-2015
Table 8 Sales in Full-Service Restaurants by Casual vs Non-Casual: Number of Transactions 2010-2015
Table 9 Sales in Full-Service Restaurants by Casual vs Non-Casual: Foodservice Value 2010-2015
Table 10 Full-Service Restaurants by Casual vs Non-Casual: % Units/Outlets Growth 2010-2015
Table 11 Sales in Full-Service Restaurants by Casual vs Non-Casual: % Transaction Growth 2010-2015
Table 12 Sales in Full-Service Restaurants by Casual vs Non-Casual: % Foodservice Value Growth 2010-2015
Table 13 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice Value 2011-2015
Table 14 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value 2012-2015
Table 15 Forecast Full-Service Restaurants by Category: Units/Outlets 2015-2020
Table 16 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2015-2020
Table 17 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2015-2020
Table 18 Forecast Full-Service Res taurants by Category: % Units/Outlets Growth 2015-2020
Table 19 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2015-2020
Table 20 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2015-2020
Table 21 Forecast Full-Service Restaurants by Casual vs Non-Casual: Units/Outlets 2015-2020
Table 22 Forecast Sales in Full-Service Restaurants by Casual vs Non-Casual: Number of Transactions 2015-2020
Table 23 Forecast Sales in Full-Service Restaurants by Casual vs Non-Casual: Foodservice Value 2015-2020
Table 24 Forecast Full-Service Restaurants by Casual vs Non-Casual: % Units/Outlets Growth 2015-2020
Table 25 Forecast Sales in Full-Service Restaurants by Casual vs Non-Casual: % Transaction Growth 2015-2020
Table 26 Forecast Sales in Full-Service Restaurants by Casual vs Non-Casual: % Foodservice Value Growth 2015-2020
La Societe Mawarid Marocaine in Consumer Foodservice (morocco)
Strategic Direction
Key Facts
Summary 1 La Societe Mawarid Marocaine: Key Facts
Summary 2 La Societe Mawarid Marocaine: Operational Indicators
Suppliers
Competitive Positioning
Summary 3 La Societe Mawarid Marocaine: Competitive Position 2015
Executive Summary
Consumer Foodservice Continues To Record Healthy Growth
100% Home DELIVERY/TAKEAWAY Records Rapid Growth
First Restaurant International Continues To Lead Consumer Foodservice
Retail and Travel Locations Record Rapid Growth
Consumer Foodservice Set To Record Positive Growth Over the Forecast Period
Key Trends and Developments
Retail and Travel Locations Gain Share Over Standalone Locations in 2015
Healthy Food Is Expected To Be One of the Factors To Drive Sales Over the Forecast Period
Growing Delivery Services in Morocco Boost Sales of Consumer Foodservice
the Economy of Morocco
Operating Environment
Franchising
Market Data
Table 27 Units, Transactions and Value Sales in Consumer Foodservice 2010-2015
Table 28 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2010-2015
Table 29 Consumer Foodservice by Independent vs Chained: Units/Outlets 2015
Table 30 Sales in Consumer Foodservice by Eat-in/Home Delivery/Takeaway/Drive-Through: % Foodservice Value 2015
Table 31 Sales in Consumer Foodservice by Food vs Drinks Split: % Foodservice Value 2015
Table 32 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2015
Table 33 Sales in Consumer Foodservice by Location: % Foodservice Value 2010-2015
Table 34 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2011-2015
Table 35 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2012-2015
Table 36 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2015
Table 37 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2015-2020
Table 38 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2015-2020
Sources
Summary 4 Research Sources












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