Table of Contents
Menswear saw stagnating prices in current value terms in 2014, with overall unit price declining marginally in the year. While volume sales are being supported by rising real disposable income levels, most consumers continue to face financial constraints and are thus highly price-sensitive. Price competition is also impacting pricing, with most leading players having a strong focus on price promotions as they seek to drive impulse sales and attract customers.
Euromonitor International’s Menswear in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2019 illustrate how the market is set to change.
Product coverage: Men’s Nightwear, Men’s Outerwear, Men’s Swimwear, Men’s Underwear.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Menswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Get Industry Insights. Simply.
Talk to Veronica
+1 718 514 2762
In 2016, menswear, like womenswear, posted a marginal current value decline. Although men paid more attention to their appearance and became an attractive target group for manufacturers and retailers, ...
Consumers cut back on discretionary spending such as clothing in 2016. According to the Euromonitor International’s Economics and Consumers data, consumer expenditure on clothing and footwear was up ...
In France, menswear is a less mature category than womenswear. Menswear represented 32% of overall value sales of apparel in 2016, while womenswear accounted for 51%. Each of these categories generated ...