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Spirits in Mexico, Euromonitor International

  • June 2015
  • -
  • Euromonitor International
  • -
  • 47 pages

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2014 witnessed the rebirth of the tequila category with great performance amongst young adults. Mexican consumers have been used to tequila for a number of decades and tequila is precisely one of the distinctive products of Mexico. Nevertheless around 2005, tequila stopped being one of the preferred alcoholic drinks amongst Mexican consumers, and that situation started to concern the tequila producers. In 2012 a new type of tequila appeared in the market targeting young adults who are willing...

Euromonitor International’s Spirits in Mexico report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Spirits market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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Related Market Segments :

Spirits
Tequila
Whisky
Alcoholic Drink

ref:plp2015

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