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Spirits in Mexico, Euromonitor International

  • June 2015
  • -
  • Euromonitor International
  • -
  • 47 pages

2014 witnessed the rebirth of the tequila category with great performance amongst young adults. Mexican consumers have been used to tequila for a number of decades and tequila is precisely one of the distinctive products of Mexico. Nevertheless around 2005, tequila stopped being one of the preferred alcoholic drinks amongst Mexican consumers, and that situation started to concern the tequila producers. In 2012 a new type of tequila appeared in the market targeting young adults who are willing...

Euromonitor International’s Spirits in Mexico report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Spirits market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Spirits in Mexico, Euromonitor International
SPIRITS IN MEXICO
Euromonitor International
June 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology
Summary 1 Benchmark Brands 2014
Category Data
Table 1 Sales of Spirits by Category: Total Volume 2009-2014
Table 2 Sales of Spirits by Category: Total Value 2009-2014
Table 3 Sales of Spirits by Category: % Total Volume Growth 2009-2014
Table 4 Sales of Spirits by Category: % Total Value Growth 2009-2014
Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2009-2014
Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2009-2014
Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2009-2014
Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2009-2014
Table 9 Sales of Dark Rum by Price Platform: % Total Volume 2009-2014
Table 10 Sales of White Rum by Price Platform: % Total Volume 2009-2014
Table 11 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2009-2014
Table 12 Sales of Gin by Price Platform: % Total Volume 2009-2014
Table 13 Sales of Vodka by Price Platform: % Total Volume 2009-2014
Table 14 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2009-2014
Table 15 GBO Company Shares of Spirits: % Total Volume 2010-2014
Table 16 NBO Company Shares of Spirits: % Total Volume 2010-2014
Table 17 LBN Brand Shares of Spirits: % Total Volume 2011-2014
Table 18 Imports of Spirits by Country of Origin: Total Volume 2008-2013
Table 19 Imports of Spirits by Country of Origin: Total Value 2008-2013
Table 20 Production, Imports and Exports of Rum: Total Volume 2008-2013
Table 21 Production, Imports and Exports of Tequila (and Mezcal): Total Volume 2008-2013
Table 22 Production, Imports and Exports of Whiskies: Total Volume 2008-2013
Table 23 Production, Imports and Exports of Gin: Total Volume 2008-2013
Table 24 Production, Imports and Exports of Vodka: Total Volume 2008-2013
Table 25 Forecast Sales of Spirits by Category: Total Volume 2014-2019
Table 26 Forecast Sales of Spirits by Category: Total Value 2014-2019
Table 27 Forecast Sales of Spirits by Category: % Total Volume Growth 2014-2019
Table 28 Forecast Sales of Spirits by Category: % Total Value Growth 2014-2019
Casa Cuervo SA De Cv in Alcoholic Drinks (mexico)
Strategic Direction
Key Facts
Summary 2 Casa Cuervo SA de CV: Key Facts
Competitive Positioning
Summary 3 Casa Cuervo SA de CV: Competitive Position 2014
Executive Summary
Mexico's Economic Performance Improves Slightly But Enough To Benefit Alcoholic Drinks Industry's Growth
Premium and Aspirational Products Keep Boosting Sales in Many Alcoholic Drinks Categories
Beer Companies Lead the Alcoholic Drinks Industry in Mexico
Higher Sales of Premium Products Improve Performance in the On-trade Channel
Healthy Forecast Is Ahead After Two Years of Struggle
Key Trends and Developments
Casa Cuervo Makes Strong Business Decisions That Change the Panorama of Tequila, Whiskey and Wine
Consumers Drive Volume Growth at Both Poles of the Price Bands During Hard Economic Times
Young Consumers Are Again Key Drivers of Various Categories' Growth
Key New Product Launches
Summary 4 Key New Product Developments 2014
Market Background
Legislation
Table 29 Number of On-trade Establishments by Type 2009-2014
Taxation and Duty Levies
Table 30 Taxation and Duty Levies on Alcoholic Drinks 2014
Table 31 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2014
Table 32 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2014
Table 33 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2014
Table 34 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2014
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 35 Retail Consumer Expenditure on Alcoholic Drinks 2009-2014
Market Data
Table 36 Sales of Alcoholic Drinks by Category: Total Volume 2009-2014
Table 37 Sales of Alcoholic Drinks by Category: Total Value 2009-2014
Table 38 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2009-2014
Table 39 Sales of Alcoholic Drinks by Category: % Total Value Growth 2009-2014
Table 40 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2014
Table 41 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2014
Table 42 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2014
Table 43 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2014
Table 44 GBO Company Shares of Alcoholic Drinks: % Total Volume 2010-2014
Table 45 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2009-2014
Table 46 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2014
Table 47 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
Table 48 Forecast Sales of Alcoholic Drinks by Category: Total Value 2014-2019
Table 49 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
Table 50 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
Definitions
Published Data Comparisons
Sources
Summary 5 Research Sources












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