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Wine in Hungary, Euromonitor International

  • June 2016
  • -
  • Euromonitor International
  • -
  • 44 pages

Thanks to countrywide promotions and an expanding range of good quality wines, wine consumption continued to become more fashionable among wealthier consumers in Hungary in 2015, resulting in rising demand for premium and super premium still light grape wine. Sparkling wine also became more popular, resulting in continued growth in sales. Nevertheless, demand for cheap and mid-priced wines was stronger than domestic supply and so the share of imported economy wines remained significant.

Euromonitor International’s Wine in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wine market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Wine in Hungary, Euromonitor International
WINE IN HUNGARY
Euromonitor International
June 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Wine by Category: Total Volume 2010-2015
Table 2 Sales of Wine by Category: Total Value 2010-2015
Table 3 Sales of Wine by Category: % Total Volume Growth 2010-2015
Table 4 Sales of Wine by Category: % Total Value Growth 2010-2015
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2010-2015
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2010-2015
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2010-2015
Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2010-2015
Table 10 Sales of Still White Wine by Price Segment: % Off-trade Volume 2010-2015
Table 11 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2010-2015
Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2010-2015
Table 13 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2010-2015
Table 14 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2010-2015
Table 15 Sales of Still Rose Wine by Grape/Varietal Type: % Total Volume 2010-2015
Table 16 GBO Company Shares of Still Light Grape Wine: % Total Volume 2011-2015
Table 17 NBO Company Shares of Still Light Grape Wine: % Total Volume 2011-2015
Table 18 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2012-2015
Table 19 GBO Company Shares of Champagne: % Total Volume 2011-2015
Table 20 NBO Company Shares of Champagne: % Total Volume 2011-2015
Table 21 LBN Brand Shares of Champagne: % Total Volume 2012-2015
Table 22 GBO Company Shares of Other Sparkling Wine: % Total Volume 2011-2015
Table 23 NBO Company Shares of Other Sparkling Wine: % Total Volume 2011-2015
Table 24 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2012-2015
Table 25 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2011-2015
Table 26 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2011-2015
Table 27 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2012-2015
Table 28 GBO Company Shares of Non-grape Wine: % Total Volume 2011-2015
Table 29 NBO Company Shares of Non-grape Wine: % Total Volume 2011-2015
Table 30 LBN Brand Shares of Non-grape Wine: % Total Volume 2012-2015
Table 31 Production, Imports and Exports of Wine: Total Volume 2009-2014
Table 32 Imports of Wine by Country of Origin: Total Volume 2009-2014
Table 33 Imports of Wine by Country of Origin: Total Value 2009-2014
Table 34 Exports of Wine by Country of Destination: Total Volume 2009-2014
Table 35 Exports of Wine by Country of Destination: Total Value 2009-2014
Table 36 Forecast Sales of Wine by Category: Total Volume 2015-2020
Table 37 Forecast Sales of Wine by Category: Total Value 2015-2020
Table 38 Forecast Sales of Wine by Category: % Total Volume Growth 2015-2020
Table 39 Forecast Sales of Wine by Category: % Total Value Growth 2015-2020
Törley Pezsgopinceszeti Kft in Alcoholic Drinks (hungary)
Strategic Direction
Key Facts
Summary 1 Törley Pezsgopinceszeti Kft: Key Facts
Summary 2 Törley Pezsgopinceszeti Kft: Operational Indicators
Competitive Positioning
Summary 3 Törley Pezsgopinceszeti Kft: Competitive Position 2015
Executive Summary
Healthier Economic Climate Supports Alcoholic Drinks Sales
Spirits Continues To Struggle Amidst High Taxation and Rising Prices
Private Label Ranges Expand But Brands Remain Dominant
Legislative Changes Influence Distribution
Stabilising Economic Environment To Support Ongoing Recovery
Key Trends and Developments
Trends and Innovation in Terms of Packaging and Delivery Formats
Development and Marketing Trends in the Local Wine Industry
Boosting Sales Through Sponsorship - the Growing Role of Summer Festivals
Key New Product Launches
Summary 4 Key New Product Developments 2015
Market Background
Legislation
Table 40 Number of On-trade Establishments by Type 2010-2015
Taxation and Duty Levies
Table 41 Taxation and Duty Levies on Alcoholic Drinks 2015
Table 42 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2015
Table 43 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2015
Table 44 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2015
Table 45 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2015
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 46 Retail Consumer Expenditure on Alcoholic Drinks 2010-2015
Market Data
Table 47 Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 48 Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 49 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 50 Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Table 51 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2015
Table 52 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2015
Table 53 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2015
Table 54 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2015
Table 55 GBO Company Shares of Alcoholic Drinks: % Total Volume 2011-2015
Table 56 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2010-2015
Table 57 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2015
Table 58 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 59 Forecast Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 60 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 61 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Definitions
Published Data Comparisons
Sources
Summary 5 Research Sources












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