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  5. > Global Executives Survey: Private Label - Consumer Expectations and Organizations Strategic Approach

Summary
“Private Label - Consumer Expectations and Organizations Strategic Approach” is a report published by Canadean with a detailed analysis about the quality of private label goods, organizations plans on adoption and strengthening of private label, also coverage of their apprehensions about private label brands and retailers.

Key Findings
- Overall, 61% of executives indicate that private label goods are of the same quality to national brands.

- The quality of private label goods is expected to increase over the next three years along with increase in market share of private label groceries and surge in consumer trust about private label.

- Consumers are attracted towards private label goods mainly due to their low-cost and ready availability.

- Even though executives view private label as threat to branded products, the majority of them are not planning to produce or distribute private label goods over the next three years.

Synopsis
This report examines global FMCG industry executives' opinions about the prospects of private label goods and their impact on companies strategies and expansion plans. It also highlights the key factors influencing consumers towards private label and indicates the countermeasures adopted by organizations to mitigate private label threats.

Private Label - Consumer Expectations and Organizations Strategic Approach also includes:

- A quality evaluation of private label goods: examine organizations views about future prospects of quality of private label goods and their comparison with branded labels.

- Future of private label goods: provides information about organizations plans to produce or distribute private label goods over the next three years.

- Countermeasures against private label challenges: identify steps taken by companies to reduce threats presented by private label products.

- Key drivers: determine important factors which have enhanced the growth of private label in recent years.

- Consumer perception: ascertain consumer's knowledge about private label products and how much value they hold

- Premium branded offerings: examine organizations views on introducing a premium ranges to their product portfolio over the next three years.

Reasons To Buy
- Restructure production and distribution plans of private label goods by using the trends highlighted within the report.

- Make effective business decisions by utilizing the steps highlighted to counter potential private label threats.

- Alter product offerings by following the key factors which are influencing consumers and get a deeper understand of their opinions regarding private label products.

- Strengthen existing ranges by using the approaches adopted to improve performance of your private label lines.

Table Of Contents

Global Executives Survey: Private Label - Consumer Expectations and Organizations Strategic Approach
Table of Contents
Introduction
Definitions
Methodology and sample size
Respondent profile
Canadean's view
Consumer perception and opinion on key consumer drivers - private label
Key growth drivers and viewpoint on potential changes in quality of private label goods
Future growth prospects of private label
Organizations' approach on future implementation of private label
Respondent's viewpoint on potential private label threats and steps to overcome them Appendix

List of Figures
Figure 1: Manufacturing and distribution status of private label groceries - Overall
Figure 2: Quality comparison between private label and branded label - Overall and region
Figure 3: Quality comparison between private label and branded label - Size of business
Figure 4: Opinion on factors influencing consumer's perception towards private label goods - Overall - Low-cost
Figure 5: Opinion on factors influencing consumer's perception towards private label goods - Overall - Good quality
Figure 6: Opinion on factors influencing consumer's perception towards private label goods - Overall - Offer a wide variety of options
Figure 7: Opinion on factors influencing consumer's perception towards private label goods - Region
Figure 8: Opinion on factors influencing consumer's perception towards private label goods - Size of business ( Slide-17)
Figure 9: Consumers opinion and knowledge about private label - Overall - Consumers think private label goods are produced in the same factories to branded goods
Figure 10: Consumers opinion and knowledge about private label - Region - North America and Europe
Figure 11: Consumers opinion and knowledge about private label - Region - Asia-Pacific and the Rest of the World
Figure 12: Consumers opinion and knowledge about private label - Size of business - Large companies and Medium-sized companies
Figure 13: Consumers opinion and knowledge about private label - Size of business - Small companies
Figure 14: Key growth drivers of private label in recent years - Overall
Figure 15: Key growth drivers of private label in recent years - Top five responses by region
Figure 16: Key growth drivers of private label in recent years - Top five responses by size of business
Figure 17: Perception associated with potential changes in quality of private label goods - Overall - The quality of private label goods will increase
Figure 18: Perception associated with potential changes in quality of private label goods - Overall - Consumers will become more trustworthy over private label goods
Figure 19: Perception associated with potential changes in quality of private label goods - Overall - Private label goods will be just as popular as branded products
Figure 20: Perception associated with potential changes in quality of private label goods - Overall - The market share of private label groceries will increase and private label groceries have peaked in popularity amongst consumers
Figure 21: Perception associated with potential changes in quality of private label goods - Region
Figure 22: Perception associated with potential changes in quality of private label goods - Size of business
Figure 23: Consumers opinion and knowledge about private label - Overall - Consumers feel comfortable buying private label goods for indulgent occasions and consumers are happy to buy private label groceries such as wine and spirits as a gift
Figure 24: Consumers opinion and knowledge about private label - Overall - Consumers feel the ingredients used to produce private label goods are of lesser quality to branded goods and consumers completely trust private label goods
Figure 25: Future growth prospects of private label - Overall
Figure 26: Future growth prospects of private label - Region - North America and Europe
Figure 27: Future growth prospects of private label - Region - Asia-Pacific and the Rest of the World
Figure 28: Future growth prospects of private label - Size of business - Large companies and Medium-sized companies
Figure 29: Future growth prospects of private label - Size of business - Small companies
Figure 30: Organizations plans about offering premium branded range - Overall
Figure 31: Organizations plans about offering premium branded range - Region
Figure 32: Organizations plans about offering premium branded range - Size of business
Figure 33: Threat assessment of broad range private label offerings to national brands - Overall and region
Figure 34: Threat assessment of broad range private label offerings to national brands - Size of business
Figure 35: Organizations opinion on future production and distribution of private label goods - Overall
Figure 36: Organizations opinion on future production and distribution of private label goods - Region
Figure 37: Organizations opinion on future production and distribution of private label goods - Size of business
Figure 38: Steps to reduce potential private label threats - Overall
Figure 39: Steps to reduce potential private label threats - Top five responses by region
Figure 40: Steps to reduce potential private label threats - Top five responses by size of business
Figure 41: Organizations concerns about retailers influence - Overall
Figure 42: Organizations concerns about retailers influence - Region - North America and Europe
Figure 43: Organizations concerns about retailers influence - Region - Asia-Pacific and Rest of the World
Figure 44: Organizations concerns about retailers influence - Size of business - Large companies and Medium-sized companies
Figure 45: Organizations concerns about retailers influence - Size of business - Medium-sized companies

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