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English Language Training
Language learning has gained momentum over the years. Among the numerous languages spoken worldwide, English has emerged as the most preferred language, after Mandarin. English is spoken by more than one billion people worldwide and is the most popular second language learned globally. The growing number of English language learners can be attributed to globalization, urbanization, and the prospects of better education and employment opportunities.
The English language training market in China, mainly represented by the private institutes, comprises more than 50,000 English language schools, with 20,000 being registered players. With more than 400 million English learners, the market has tremendous opportunities for the vendors. The majority of players employ traditional methods of classroom teaching with prints and written material. However, advances in technology and awareness among consumers have necessitated the incorporation of Internet and digital methods into the process.
Technavio's analysts forecast the English language training market in China to grow at a CAGR of 18.75% over the period 2014-2019.

Covered in this Report
This report covers the present scenario and the growth prospects of the English language training market in China during the period 2015-2019. To calculate the market size, the report considers revenue generated from the entire range of courses that are offered in the two segments: Pre K-12 and Adult.
Technavio's report, English Language Training Market in China 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

Key Vendors
• Disney Consumer Products
• EF Education First
• Global Education and Technology Group
• New Oriental Education and Technology Group
• Wall Street English
Other Prominent Vendors

• ChinaEdu
• Rise English
• TAL Education Group
• TutorGroup
• Xueda Group

Market Driver
• Development of Human Capital
• For a full, detailed list, view our report

Market Challenge
• Stringent Regulations
• For a full, detailed list, view our report

Market Trend
• Emphasis on Good Foundation at the Pre-school Level
• For a full, detailed list, view our report

Key Questions Answered in this Report
• What will the market size be in 2019 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?

Table Of Contents

English Language Training (ELT) Market in China: Trends and Forecast 2015-2019
01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
03.1 Market Overview
03.2 Product and Service Offerings
04. Market Research Methodology
04.1 Market Research Process
04.2 Research Methodology
05. Introduction
06. Country Overview
06.1 Economic Overview
06.1.1 Population
06.1.2 Inflation
07. Global Language Learning Market
08. Market Landscape
08.1 English Language Learning Market in APAC
08.2 English Language Training Market in China
08.2.1 Market Overview
08.3 Market Size and Forecast
08.4 Five Forces Analysis
09. Market Segmentation by End-user
09.1 Market Overview
09.2 Pre K-12 ELT Market in China
09.2.1 Market Size and Forecast
09.3 Adult ELT Market in China
09.3.1 Market Size and Forecast
10. Buying Criteria
11. Market Growth Drivers
12. Drivers and their Impact
13. Market Challenges
14. Impact of Drivers and Challenges
15. Market Trends
16. Trends and their Impact
17. Vendor Landscape
17.1 Competitive Scenario
17.2 Market Share Analysis 2014
17.3 Other Prominent Vendors
18. Key Vendor Analysis
18.1 English Language Training (ELT) Market in China
18.1.1 Key Facts
18.1.2 Business Overview
18.1.3 Recent Developments
18.1.4 SWOT Analysis
18.2 EF Education First
18.2.1 Key Facts
18.2.2 Business Overview
18.2.3 Business Divisions
18.2.4 Recent Developments
18.2.5 SWOT Analysis
18.3 Global Education
18.3.1 Key Facts
18.3.2 Business Overview
18.3.3 SWOT Analysis
18.4 New Oriental
18.4.1 Key Facts
18.4.2 Business Overview
18.4.3 Business Segmentation by Revenue 2014
18.4.4 Enrollments Breakdown by Courses 2014
18.4.5 Business Strategy
18.4.6 Recent Developments
18.4.7 SWOT Analysis
18.5 WSE
18.5.1 Key Facts
18.5.2 Business Overview
18.5.3 Business Divisions
18.5.4 Geographical Presence
18.5.5 Recent Developments
18.5.6 SWOT Analysis
19. Other Prominent Vendors
19.1 ChinaEdu
19.2 RISE Education
19.3 TAL Education Group
19.4 TutorGroup
19.5 Xueda Education Group
20. Other Report in this Series

List of Exhibits
Exhibit 1: Market Research Methodology
Exhibit 2: GDP Per Capita of China 2014-2019 ($)
Exhibit 3: Inflation Rate Trend in China 2012-2019
Exhibit 4: Global Language Learning Market 2014-2019 ($ billions)
Exhibit 5: Revenue of various Global Language Learning Markets in 2014
Exhibit 6: Number of International Students in China 2005-2020
Exhibit 7: Languages learnt by Chinese Population in major cities in 2014
Exhibit 8: ELT Market in China 2014-2019 ($ billions)
Exhibit 9: Education Segments in China
Exhibit 10: ELT Market in China by End-user 2014-2019
Exhibit 11: ELT Market in China by End-user 2014-2019 ($ billions)
Exhibit 12: Pre K-12 ELT Market in China 2014-2019 ($ billions)
Exhibit 13: Adult ELT Market in China 2014-2019 ($ billions)
Exhibit 14: Market Share of Prominent Vendors in 2014
Exhibit 15: EF Education First: Business Divisions
Exhibit 16: New Oriental: Business Segmentation by Revenue 2014
Exhibit 17: New Oriental: Enrollments Breakdown by Courses 2014
Exhibit 18: WSE: Business Divisions
Exhibit 19: WSE: Geographical Presence

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