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The Fight Against Zero-day Attacks is Driving Adoption in Critical Industries

This study analyzes the advanced persistent threat (APT) solutions market in Asia-Pacific and addresses the security technologies used to mitigate advanced malware exploiting zero-day vulnerabilities in an operating system or application. The market is in the nascent growth stage and is highly fragmented, with many vendors offering various solutions, thereby driving growth. Due to rising concerns about the increasing number of targeted and advanced attacks, APT solutions continued to gain traction among enterprises in Asia-Pacific in 2014. The increasing number of attacks that targeted critical infrastructure, such as industrial control systems (ICS), also drove the adoption of APT solutions.

Market size was estimated at $117.9 million in 2014, including on-premises products and cloud-based solutions.

Executive Summary
- This study analyzes the advanced persistent threat (APT) solutions market in Asia-Pacific and addresses the security technologies used to mitigate advanced malware exploiting zero-day vulnerabilities in an operating system or application.
- All revenue and forecast assumptions are based on CY2014 (January 2014 – December 2014).
- Due to rising concerns about the increasing number of targeted and advanced attacks, APT solutions continued to gain traction among enterprises in Asia-Pacific in 2014. Market size was estimated at $ million, including on-premises products and cloud-based solutions.
- The market was in the nascent growth stage and highly fragmented, with many vendors offering various solutions, thereby driving growth. Leveraging the growing concerns about the sophisticated threat landscape, many vendors carried out extensive marketing activities across Asia-Pacific to promote their products and solutions, which resulted in increased adoption.
- The rise in the number of advanced and targeted attacks aimed at enterprises and organizations with highly sensitive data urged them to look at advanced security solutions for protection against zero-day threats. The increasing number of attacks that targeted critical infrastructure, such as industrial control systems (ICS), also drove the adoption of APT solutions.
- Such incidents proved that enterprises holding sensitive and valuable information or owning IP were at a high risk of becoming the primary targets of attacks. Consequently, they would become the key adopters of APT solutions.
- These enterprises were mainly from the BFSI, government, manufacturing, and service provider verticals, as well as the energy industry. With more targeted attacks anticipated on the energy industry, the adoption of APT solutions will drive future market growth.
- Among the sub-regions, Australia and New Zealand (ANZ), Japan, Greater China, and Southeast Asia (SEA) were the key markets in 2014. While most clients in ASEAN and ANZ were from various verticals, clients in Greater China were mainly from the government, BFSI, and service provider verticals.
- ASEAN, ANZ, India, and Japan were dominated by global participants, including FireEye, Inc., Palo Alto Networks, Trend Micro, Zscaler, Inc., and Check Point. Despite having established a foothold in Greater China and South Korea, these vendors faced intense competition from local vendors, such as WINS, AhnLab, Inc., Venustech, and NSFOCUS, which have closer relationships with large local enterprises and government organizations.
- On-premises APT solutions accounted for a significant revenue market share in 2014. The adoption of cloud-based solutions also increased significantly during the same year as many vendors started offering cloud-based portfolios. This reflected their vision of integrating the APT solution feature into other security platforms, such as network firewalls.

Table Of Contents

Asia-Pacific Advanced Persistent Threat (APT) Solutions Market
1. EXECUTIVE SUMMARY

Executive Summary
Executive Summary—Market Engineering Measurements
Executive Summary—CEO's Perspective

2. MARKET OVERVIEW

Market Overview
Market Definition of Commonly Used Terms
Market Definition—Taxonomy of an APT Solution
Market Definition—Understanding Threats and Solutions
Market Definition—Deployment Model (On-premises Solutions)
Market Definition—Deployment Model (Cloud-based Solutions)
Market Definition—Revenue Recognition
Market Overview—Key Market Trends
Market Overview—Research Methodology
Market Overview—Customer Segmentation
Market Overview—Geographical Coverage
Market Overview—Key Questions This Study Will Answer

3. EXTERNAL CHALLENGES: DRIVERS AND RESTRAINTS—TOTAL APT SOLUTIONS MARKET

External Challenges: Drivers and Restraints—Total APT Solutions Market
Market Drivers
Drivers Explained
Market Restraints
Restraints Explained

4. FORECASTS AND TRENDS—TOTAL APT SOLUTIONS MARKET

Forecasts and Trends—Total APT Solutions Market
Forecast Assumptions
Total APT Solutions Market—Revenue Forecast
On-premises Solution Segment—Revenue Forecast
Cloud-based Service Segment—Revenue Forecast
Revenue Forecast Discussion

5. DEMAND ANALYSIS—TOTAL APT SOLUTIONS MARKET

Demand Analysis—Total APT Solutions Market
Demand Analysis by Segment
Demand Analysis by Vertical
Demand Analysis by Horizontal

6. MARKET SHARE AND COMPETITIVE ANALYSIS

Market Share and Competitive Analysis
Competitive Analysis—Market Share
Competitive Landscape Analysis
Competitive Landscape Analysis—FireEye
Competitive Landscape Analysis—Palo Alto Networks
Competitive Landscape Analysis—Zscaler
Competitive Landscape Analysis—Trend Micro
Competitive Landscape Analysis—Check Point
Competitive Landscape Analysis—Fortinet
Competitive Landscape Analysis—Lastline
Competitive Landscape Analysis—Cisco
Competitive Landscape Analysis—AhnLab
Competitive Landscape Analysis—Websense
Competitive Landscape Analysis—Blue Coat
Competitive Landscape Analysis—Intel Security

7. MARKET SHARE AND COMPETITIVE LANDSCAPE ANALYSIS—OTHER ASIA-BASED APT SOLUTION VENDORS

Market Share and Competitive Landscape Analysis—Other Asia-based APT Solution Vendors
Competitive Landscape Analysis—Venustech
Competitive Landscape Analysis—NSFOCUS

8. REGIONAL BREAKDOWN

Regional Breakdown
Market Overview—Segmentation
ANZ—APT Solutions Market Revenue Forecast
ANZ—On-premises Solution Segment Revenue Forecast
ANZ—Cloud-based Service Segment Revenue Forecast
ANZ—Revenue Forecast Discussion
ASEAN—APT Solutions Market Revenue Forecast
ASEAN—On-premises Solution Segment Revenue Forecast
ASEAN—Cloud-based Service Segment Revenue Forecast
ASEAN—Revenue Forecast Discussion
Greater China—APT Solutions Market Revenue Forecast
Greater China—On-premises Solution Segment Revenue Forecast
Greater China—Cloud-based Service Segment Revenue Forecast
Greater China—Revenue Forecast Discussion
India—APT Solutions Market Revenue Forecast
India—On-premises Solution Segment Revenue Forecast
India—Cloud-based Service Segment Revenue Forecast
India—Revenue Forecast Discussion
Japan—APT Solutions Market Revenue Forecast
Japan—On-premises Solution Segment Revenue Forecast
Japan—Cloud-based Service Segment Revenue Forecast
Japan—Revenue Forecast Discussion
South Korea—APT Solutions Market Revenue Forecast
South Korea—On-Premises Solution Segment Revenue Forecast
South Korea—Cloud-based Service Segment Revenue Forecast
South Korea—Revenue Forecast Discussion

9. THE LAST WORD

The Last Word
The Last Word—Analyst Summary
The Last Word—3 Big Predictions
Legal Disclaimer

10. APPENDIX

Appendix
Market Engineering Methodology
Market Engineering Measurements

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